Rodrigo U. Email and Phone Number
Rodrigo U. work email
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Rodrigo U. personal email
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8+ years of experience, proficient in data analytics and marketing, eager to apply this expertise to extract insights and drive data-backed decisions. Passionate about transforming data into actionable strategies for business growth. Here are some samples of my work:🚀 Helped clients sell +5,000 real estate properties, +10,000 SAAS subscriptions (B2B/B2C) and +100,000 e-commerce products worldwide.📈 Collaborated with the marketing team to optimize advertising spend by analyzing campaign performance and identifying the most cost-effective channels, resulting in 268% more conversions and a CPA 57% cheaper through the combination of Google Ads and Big Data for a client. Won the 2018 Google Premier Partners Awards💻 Implemented data infrastructure for 10+ different websites with over 1,000,000 users per month each.Check my github for more details about my coding experience:https://github.com/ugrodrigoFluent in English, Portuguese, Spanish, and learning German. During the university, I lived in a brotherhood and was part of the academic center and junior company.
Dgg - The 3D Pipeline Company
View- Website:
- rapidcompact.com
- Employees:
- 40
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Product Marketing ManagerDgg - The 3D Pipeline CompanyBerlin, De
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Acquisition Marketing ManagerMindbody Sep 2024 - PresentSan Luis Obispo, California, UsMindbody is a leading technology platform that powers the fitness, wellness, and beauty industries. Founded in 2001, Mindbody serves over 58,000 businesses and connects with 35 million consumers across more than 130 countries. - Led the global launch of acquisition campaigns across multiple platforms, including Google Ads, Meta Ads, TikTok, X / Twitter, Reddit, Linkedin, Connected TV, Affiliates, Pinterest, Capterra, and G2, targeting audiences in over 15 countries to expand brand presence and drive customer engagement.- Collaborated with the strategic development of the 2025 marketing plan, aligning cross-functional priorities and identifying scalable growth opportunities strategies.- Ensured comprehensive tracking and audience creation in Tealium CDP for all acquisition channels, provided deep data analysis, and built dynamic dashboards in Looker for performance visualization and actionable insights. -
Growth Product Manager | Martech, Marketing AnalyticsSword Health Nov 2023 - Sep 2024New York, New York, UsSword Health combines proprietary artificial intelligence with rigorous clinical expertise to achieve a 60% reduction in surgery intent and an engagement rate of 5x traditional physical therapy. With more than $300 million raised from top venture firms like Bond, Founders Fund, General Catalyst, Khosla Ventures, and Sapphire Ventures, and a $2 billion valuation, Sword has become the fastest-growing company in the category since its founding in 2015.- Implemented CRM marketing journeys using AI segmentation, and scaled operations to 10x more audience.- Created new landing pages to launch email campaigns with video content, increasing 87% the click-rate.- Full-funnel AAARRR (Awareness, Acquisition, Activation, Revenue, Retention, Revenue) strategy approach to leverage member enrollments.- Developed data pipeline with PySpark, SQL, and Python to create reports and dashboards. -
Growth Manager | Martech, Marketing Analytics & OperationsLoft Jun 2023 - Nov 2023São Paulo, BrLoft received the largest funding in Brazilian startup history. The Series D value was US$ 425 million, equivalent to more than R$ 2 billion. And also was the 2nd fastest startup to become a Brazilian unicorn, achieving the title in 16 months.Provide support for: Growth, Business Strategy and Planning, Conversion Rate Optimization (CRO), C-level Decision Making, CRM, SEO, Performance Marketing, Product Marketing, PR, Branding & Creative- Work across departments to strategically oversee, manage, and enhance marketing technology and data platforms to fuel product-led growth.- Develop data pipelines, create interactive dashboards, and derive actionable insights to empower marketing teams in making informed, data-driven choices. -
Marketing Data Analytics | Growth And Product MarketingLoft Sep 2022 - Jun 2023São Paulo, Br- Data Visualization, Data Insights, Automation (CRM, processes), SEO, Market Intelligence, Web Development.- Maintenance of feed generation for +100,000 products using Python ETL (NumPy, Pandas, s3fs), SQL, Databricks and Git.- CRO (Conversion Rate Optimization) A/B testing for product features based on user research and customer behavior.- Implemented Facebook CAPI (Conversion Application Programming Interface), GA4 (Google Analytics), and Google Offline conversions. Troubleshoot and QA landing page tracking tags.Tools: Google Ads, Facebook Ads (Meta Ads), Instagram, Whatsapp, Google Analytics (GA), Google Tag Manager (GTM), Looker, Supermetrics, Salesforce, Pipedrive, Marketing Cloud, Hubspot, SimilarWeb, SEMrush, Rebrandly, Instapage, Zapier, Hotjar, Jira, Confluence, Databricks.
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Growth Marketing SpecialistLoft Jul 2020 - Sep 2022São Paulo, Br- Managed paid media campaigns contributing to Series D funding, hitting US$2.2 billion in valuation. - Made the app share of results reach over 10% monthly in one year by implementing the go-to-market strategy across multiple channels. Launched from 0 to more than 500,000 downloads and tracked through Appsflyer MMP (Mobile Measurement Partner).- Created dashboards using GA4 Regex, SQL, Looker and Data Studio to make cohort analyses to optimize campaign results.- Developed customer journey tracking structure with Google Tag Manager providing reliable data-driven marketing insights.- Marketing Mix Modeling conversion and attribution.- CAC, ROAS, ROI, LTV.- Paid, Organic, Owned Channels.- Outbound/Inbound Marketing.Tools: Google Ads, Facebook Ads (Meta Ads), Instagram, Whatsapp, Google Analytics (GA), Google Tag Manager (GTM), Looker, Supermetrics, Salesforce, Pipedrive, Marketing Cloud, Hubspot, SimilarWeb, SEMrush, Rebrandly, Instapage, Zapier, Hotjar, Jira, Confluence, Databricks.
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Data Analytics CoordinatorRaccoon Marketing Digital Aug 2019 - Apr 2020São Carlos, São Paulo, BrFounded in 2013, Raccoon was chosen as the best digital marketing agency in Latin America.- Implemented data infrastructure for 10+ different websites with over 1,000,000 users per month each.- Worked with tools such as Google Tag Manager (GTM), Google Analytics, Google BigQuery, Google DataStudio, SQL, R, and Python.- Applied agile project management concepts, events, roles, and artifacts: KanBan, BackLog, Scrum Master, and Product Owner. -
Marketing Coordinator IiRaccoon Marketing Digital Dec 2018 - Aug 2019São Carlos, São Paulo, Br- Drove 268% more conversions and a CPA 57% cheaper through the combination of Google Ads and Big Data for a client. Won the 2018 Google Premier Partners Awards- Led all the marketing training areas in the company and trained over 100 interns.- Managed a team and budgeted Digital Marketing accounts for a wallet worth millions of R$ (BRL) monthly.- Applied knowledge acquired from Google Analytics to maximize clients' results, always focusing on better performance.- Drove sales through Google Search, Display, YouTube, Facebook, Instagram, Bing and other media.- Expressive application of Google tools: Spreadsheet, Slides and Docs.- Created dashboards with Google Data Studio and made data analysis to get better results for online campaigns. - Dealt with many clients to reach the best strategies for ads.
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Marketing CoordinatorRaccoon Marketing Digital Dec 2017 - Dec 2018São Carlos, São Paulo, Br- Drove sales through Google Search, Display, YouTube, Facebook, Instagram, Bing and other media.- Managed a team and budgeted a few Digital Marketing accounts.- Applied knowledge acquired from Google Analytics to maximize clients' results, always focusing on better performance.- Expressive application of Google tools: Spreadsheet, Slides and Docs.- Created dashboards with Google Data Studio and made data analysis to get better results for online campaigns. - Dealt with many clients to reach the best strategies for ads.
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Marketing AnalystRaccoon Marketing Digital May 2016 - Dec 2017São Carlos, São Paulo, Br- Drove sales through Google Search, Display, YouTube, Facebook, Instagram, Bing and other media.- Expressive application of Google tools: Spreadsheet, Slides and Docs.- Data analysis in order to get better results for online campaigns. - Dealt with many clients to reach the best strategies for ads.
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InternItaú Unibanco Dec 2014 - Feb 2015Sao Paulo, Sao Paulo, Br- Development of a new commissioning model for bank correspondents; - Expressive application of MS office tools: Excel, Word e PowerPoint. (Macros and Dynamic sheets). -
Administrative DirectorCentro Acadêmico Armando De Salles Oliveira - Caaso Oct 2012 - Oct 2013- Managed freshmen reception, around 1000 students;- Organized social and cultural events, such as band shows and college parties;- Supervised building maintenance and reforms. -
Event ManagerEesc Jr. May 2010 - May 2011São Carlos, São Paulo, Br- Organized a job fair for 2000 students, with 27 companies and winner of the 14th Quality Award FEJESP (Junior Enterprise Federation of São Paulo State) supported by Bain Company and IPEG (Excellence and Management Institute of São Paulo State);- Dealt with clients for the enterprise’s projects.
Rodrigo U. Skills
Rodrigo U. Education Details
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Mba Usp/EsalqProject Management -
Escola Pm3Product
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Usp - Universidade De São PauloPower Systems And Automation
Frequently Asked Questions about Rodrigo U.
What company does Rodrigo U. work for?
Rodrigo U. works for Dgg - The 3d Pipeline Company
What is Rodrigo U.'s role at the current company?
Rodrigo U.'s current role is Product Marketing Manager.
What is Rodrigo U.'s email address?
Rodrigo U.'s email address is ug****@****ail.com
What schools did Rodrigo U. attend?
Rodrigo U. attended Mba Usp/esalq, Escola Pm3, Usp - Universidade De São Paulo.
What are some of Rodrigo U.'s interests?
Rodrigo U. has interest in Administração, Social Services, Networking, Liderança, Negócios, Finanças, Engenharia, Investimentos, Arts And Culture.
What skills is Rodrigo U. known for?
Rodrigo U. has skills like Google Adwords, Marketing, Marketing Digital, Microsoft Excel, Planejamento De Eventos, Microsoft Office, Powerpoint, Microsoft Word, Ms Project, C, Microsoft Powerpoint, Microsoft Project.
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