Leading the digital strategy initiatives, including new product development, new digital revenue streams, digital capabilities, data and core reinforcement Leadings business development in the region including M&A, partnerships and internal green field projects

Digital Transformation leadBusiness Development (M&A, new business projects)Product DevelopmentData & InsightsCustomer Success

Responsible for Business Development, M&A activities, organizational projects, strategic planning, business performance analysis, sales excellence program

Corporate strategic planningForcastingDirectly responsable for the P&L of two productsDirectly responsible for setting sales goals, marketing plan and commercial activities related to some of the company products (trade shows)Implamentation of Corporate Governance practicesBUs planning supportMonitoring BUs performanceResponsable for the information flow among the BUsResponsible for the corporate projects, regarding new business, services improvements, new process and business practices.

The Hospitalar is a company of Sao Paulo Trade Fairs, a business trade show promoter.Hospitalar Fairs is the unit responsible for all businesses related to the healthcare sector. Being the second largest fair in the worldwide healthcare market Hospitalar receives more than 1200 exhibitors from over 50 countries and more than 89000 visitors from several countries. • Management and control of the commercial and strategic planning, reporting to general manager. • Management of the national sales team. • Management of the marketing activities. • Planning and Monitoring of the budget, with the general manager and controller. • Monitoring and analysis of the healthcare industry. • Control of sales, demand from domestic and international customers and analysis of the business performance statements. • Along with the General Manager and the communication department, participation in the conception and development of marketing&communication activities. • Development of management reporting and analysis on business performance, considering sales history, forecasts, regional analysis, product and others, with the aim of improving the performance of the area, improving the knowledge about the current status and correct routes to the future. • Development and deployment of new services and products, such as Expo Enfermagem, a new event that will take place in 2011. • Relationship with key accounts and trade associations, business partners and potential dealers. • Participation in the committee of managers and coordinators of the São Paulo Trade Fair • Preparation of planning and implementation of new projects. • Acting as a focal point of the area, linking up with other departments (communication, operational, financial, legal, etc.). • Participation in national and international events.

• Management and control of the commercial and strategic planning, reporting to general manager. • Management of the national sales team. • Monitoring and analysis of the healthcare industry. • Control of sales, demand from domestic and international customers and analysis of the business performance statement. • Development of management reporting and analysis on business performance, considering sales history, forecasts, regional analysis, product and others, with the aim of improving the performance of the area, improving the knowledge about the current status and correct routes to the future. • Development and deployment of new services and products, such as Expo Enfermagem, a new event that will take place in 2011. • Relationship with key accounts and trade associations, business partners and potential dealers. • Participation in the committee of managers and coordinators of the São Paulo Trade Fair • Preparation of planning and implementation of new projects. • Participation in national and international events.

• Development and management of client portfolios. • Negotiation of participation, sponsorship, merchandising and booths at the Hospitalar Fair (International Fair of Products, Equipment, Services and Technology for hospitals, clinics, laboratories) and others events and projects related to the area. • Participation in the development and launching of new products. • Participation in events of international character. • Relationship with industry organizations.