Rodrigo Ortiz

Rodrigo Ortiz Email and Phone Number

Country Manager @ Wyda
sorocaba, sao paulo, brazil
Rodrigo Ortiz's Location
São Paulo, São Paulo, Brazil, Brazil
Rodrigo Ortiz's Contact Details

Rodrigo Ortiz work email

Rodrigo Ortiz personal email

About Rodrigo Ortiz

Solid experience in operations, product development, marketing, sales, strategic planning and entrepreneurship with over 20 years of experience in Senior Positions. Italian / Brazilian citizenship

Rodrigo Ortiz's Current Company Details
Wyda

Wyda

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Country Manager
sorocaba, sao paulo, brazil
Website:
wyda.com.br
Employees:
158
Rodrigo Ortiz Work Experience Details
  • Wyda
    Country Manager
    Wyda Jun 2017 - Present
    Sorocaba, São Paulo
    • Country Manager in South Africa - Head of the company's operations in South Africa since 2017.• Senior Product Development Manager in Brazil, responsible for the end-to-end process feasibility, from market analysis, feasibility analysis, supplier location, production until the launching of new products or improvement of existing products on the market.• Responsible for developing new innovative products for Brazilian market such as aluminium pop-up sheets and slider zip lock bags.• Responsible for researching and developing the sustainable market for biodegradable food packaging through raw materials such as paper and bamboo.• Successful results in margin increasing of several products by restructuring their costs.• Responsible for product development projects in partnership with international suppliers, national suppliers and own production.• Responsible for structuring the department and the team of new products in the company.• Responsible for designing all product development processes and for the integration and coordination of different departments such as Costs, Marketing, Purchasing, Tax, Production and Quality in each project.
  • Dr. Foods
    Founding Partner
    Dr. Foods May 2015 - May 2017
    São Paulo Area, Brazil
    • Company specialized in development of natural and healthy foods and beverages.• Direct responsible for structuring the Sales Department,, managing the Sales Team (30 people), 90 clients, throughout the Brazilian territory, through an intense market development since the company foundation.• Creation of private labels such as Dr. Grape and Dr. Apple (100% natural juices).• Development of brands and products for energy drinks and sports drinks in Brazil through intensive development of formulas and exclusive recipes with Brazilian and international suppliers.• Responsible to start the process of exports to MERCOSUR, European and North American Market.• Direct participation in all stages of the business since its inception, accumulating extensive experience in structuring and managing startup projects.• Extensive experience in the international market of food and beverage. Development of suppliers from more than 10 countries in North America, Europe and Asia.• Responsible for more than two years of study about natural, healthy and functional beverages market, competition, suppliers and strategic partners.in Brazil and North America.• Co-Responsible for all strategic business planning.• Co-Responsible for the Marketing and Communication Plan.• Responsible for developing all partners and suppliers (purchasing department).
  • Metalor
    Founding Partner
    Metalor Jan 2008 - Apr 2015
    São Paulo, Brazil
    • Partner, founder and business administrator.• Company specialized in foreign trade, including import, export and distribution of different kinds of machinery and metals, specially stainless steel, silicon steel and aluminum.• Extensive experience in the steel international market. Development of suppliers from North America, Europe and Asia.• Large experience in the electrical steel market specially with the commerce of NGO silicon steel sheets for the manufacturing of electric motors, electric transformers, hydro generators and air generators.• Direct responsible for structuring the Sales department, reaching a distribution throughout Latin America.• Responsible for all strategic business planning and participation in all stages of the business since its inception.• Responsible for the management of Financial Planning, Accounting, and Tax Planning.• Responsible for managing the Marketing Planning, developing partners and suppliers responsible for the company communication, and brand concepts• Angel Investment of R$1.5MM for expanding the stainless steel distribution in Latin America.
  • Coca-Cola Femsa
    Marketing Coordinator / Product Manager
    Coca-Cola Femsa Aug 2007 - Dec 2008
    São Paulo, Brazil
    • Responsible for all sparkling soft drinks operation in São Paulo with top brands such as Coca-Cola, Fanta, Sprite, Kuat and Schweppes.• Directly responsible for the Marketing and Sales strategies interface between Coca-Cola Co and Femsa Brazil.• Controlling and administration of the Marketing annual fund and coordination of the correct execution through the different sales channels. Total annual investment: R$70.000.000 (US35M).• Coordination of all management decisions involving the company brands such as launchings, promotions, packing developments, events and Media for São Paulo State, most important operation of South America.• Participation in the exchange program in Brussels, Belgium in the Coca-Cola’s European headquarter for products innovation (2008).• Effective participation in the annual Business Plans presented by the Company’s CEO in USA and Mexico, with a focus on Marketing and Sales strategies for different sales channels and strategic target audience.• Attendance to the main brand committees in Coca-Cola headquarter (Rio de Janeiro) for decisions related to brand positioning and packing changes (graphics, covers and vending machines).• Direct Responsible to lead a special project for repositioning the local Brand Kuat, including all marketing actions related.• Direct Responsible for the project to develop and expand the Coca-Cola Coolers in Brazil.• Brazilian representative for Latin America process of IT Marketing and Sales Systems standardization among all countries of Coca-Cola and Femsa Latin America.
  • Aurora Bebidas E Alimentos Finos
    Product Manager
    Aurora Bebidas E Alimentos Finos Mar 2004 - Jul 2007
    São Paulo, Brazil
    • Long Experience with importing and selling with exclusivity fine food and beverages with high quality through famous brands such as Whiskey Jack Daniels, Tequila Cuervo, pepper sauce Tabasco, Soups Campbell’s and Chocolates Lindt.• Responsible for the Sales planning for the channels Foodservice, Supermarkets and wholesalers around the whole country. • Direct responsible for developing the Marketing Plan for over 10 brands including the planning and execution of all communication actions involving Media, Merchandising, Public Relations, Promotions, POS actions, analysis and sales forecast and prices management. • Total annual fund: €1 million.• Direct Negotiation with all international suppliers. Responsible for search and select fine product portfolios all over the world.• Important participation in the Company’s Growth of 62.5% on turnover during 4 years.
  • Banco Itaú
    Trainee
    Banco Itaú Apr 2003 - Mar 2004
    São Paulo, Brazil
    • Participation in the Trainee Program for new managers through the experience in the main departments of the bank.• Training on financial products development and its risk analysis.• Focus on the commercial department through the relationship with private clients helping to manage their financial portfolios.• Training on investments performances and risk analysis for fixed and variable incomes and derivatives market. • Responsible for exchange rate operations for private clients and importer/exporter companies.• Highest score in the qualifying examination to become manager among 30 candidates.
  • Kimberly-Clark
    Trainee
    Kimberly-Clark Apr 2002 - Mar 2003
    São Paulo, Brazil
    • Responsible to prepare indicator reports related to production, sales, prices tendencies, and market share to the headquarter in USA.• Participation in all financial processes of the fusion between Kimberly-Clark and Klabin Kimberly.• Responsible for auditing the financial allocation of marketing investments.• Participation in the Financial Planning through projects involving market trends, main Budgets and annual Financial Forecasts.• Responsible to propose strategic price politics and promotions based on the margins analysis.

Rodrigo Ortiz Skills

Trade Marketing Marketing Strategic Planning Market Planning Negotiation Planejamento Empresarial Planejamento De Mercado Management Marketing Management Marketing Strategy Market Analysis

Rodrigo Ortiz Education Details

Frequently Asked Questions about Rodrigo Ortiz

What company does Rodrigo Ortiz work for?

Rodrigo Ortiz works for Wyda

What is Rodrigo Ortiz's role at the current company?

Rodrigo Ortiz's current role is Country Manager.

What is Rodrigo Ortiz's email address?

Rodrigo Ortiz's email address is or****@****hoo.com

What schools did Rodrigo Ortiz attend?

Rodrigo Ortiz attended Universidad Nebrija, Espm Escola Superior De Propaganda E Marketing, Pontifícia Universidade Católica De São Paulo.

What are some of Rodrigo Ortiz's interests?

Rodrigo Ortiz has interest in With Focus On Strategic Planning, Foreign Trade.

What skills is Rodrigo Ortiz known for?

Rodrigo Ortiz has skills like Trade Marketing, Marketing, Strategic Planning, Market Planning, Negotiation, Planejamento Empresarial, Planejamento De Mercado, Management, Marketing Management, Marketing Strategy, Market Analysis.

Who are Rodrigo Ortiz's colleagues?

Rodrigo Ortiz's colleagues are Marcelo Franco Rodrigues Da Mata, Danroslay Silva, Pedro Paulo, Felipe Antunes Silva, Andressa De Souza, Allan Gasparini, Luiz Carlos Pires De Campos.

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