Rodrigo Panucci Email & Phone Number

New York, United States

United States

New York City Metropolitan Area

New York City Metropolitan Area

New York City Metropolitan Area

I had previously worked at the NY office for a short period of time on the Vicks Global campaign back in 2012 when I still worked for the Publicis São Paulo office. I joined Publicis New York in the beginning of June in 2015. Since my arrival at the NY office I’ve helped develop campaigns for several P&G brands such as Metamucil, Vicks (VapoRub, NyQuil, DayQuil and ZZZQuil), Pepto Bismol and Crest. Also worked for several other brand campaigns in the period, such as TriHonda dealers' TVC campaign, Heineken's First ever Soccer Sponsorship Campaign in the US, Nestlé's Coffee Mate repositioning, Citi pride's campaign and Walmart's first ever Super Bowl TV Ad and brand campaign.

São Paulo, Brasil

São Paulo, Brazil

My second time at Africa. I was part of the team that helped Africa become Ad Age’s international agency of the year for the first time in its history. There I worked mainly with 3 major brands: Itaú, the largest bank in Latin America, UOL, the largest Brazilian internet service provider and content portal, and Heinz, one of the most traditional and reputed food brands in the planet. We managed to create and produce the Itaú Fifa World Cup campaign, one of the biggest hits in Brazil in that period, gaining more than 24 million views on Youtube and leading the brand to the 2nd place of brand awareness and public preference among all brands that invested in the tournament. We also created and produced an important activation project for UOL that helped parents understand the importance of internet protection tools for their kids.

São Paulo, Brazil

From mid-2009 until August 2013 I worked at the Publicis Group, working for two agencies of the group, Publicis Brazil and Salles Chemistri. Me and my colleagues were successfully able to develop countless campaigns and projects mainly for Sanofi Aventis, Sony and SBT TV channels, Nestlé, Procter & Gamble, Swatch, Arno, Vivo (the largest cell phone, cable TV and internet provider in Brazil), General Motors, Discovery Channel, Centauro sport shops, Siemens, among other major brands. In this period I was deeply involved as a Senior art director in many successful projects such as the launch of the Oral-B 3D White brand in Brazil, the new brand positioning for the SBT television channel, the launch of the Swatch Wristbands platform for the Swatch brand, the launch of the new Arno Mixer Deluxe, the activation launch for the Deadly Affairs TV show from Discovery Channel, the launch of the GM “Find new roads” campaign in Brazil among many, many others, and winning several awards and recognitions in the period.

São Paulo, Brazil

For 5 years at Africa, one of the 10 largest agencies in Brazil, part of the largest Brazilian advertising group, the ABC group, I acted directly at virtually every agency’s accounts in the period. Among some works I can highlight, are the repositioning of one of the largest super market groups in Brazil, Pão de Açúcar, and all related campaigns from 2004 through 2006, Mitsubishi Corporation’s institutional campaign, the international campaign for Vale do Rio Doce (one of the most important mining companies in the world), all the Itaú Bank’s (the largest bank in Latin America) campaigns from 2007 through 2009, the repositioning of the Parmalat brand in Brazil, the launch of the Philips Design Collection line of products, the Mitsubishi Eclipse relaunch in Brazil, the launch of the Mitsubishi Outlander, Vivo’s (Largest telecommunications company in Brazil) institutional campaigns from 2007 through 2009, the launch of Brahma Black draft beer, the rebranding project for the largest racing car category in Brazil, StockCar, and the development of all of its communication campaigns from 2006 through 2007, among many other important projects. In 2007 I got promoted to Senior Art Director.

São Paulo, Brazil

I worked for 4 years at JWT São Paulo first as a trainee, and then got promoted to junior art director, working on campaigns for clients such as Ford, Diageo, Unilever, Banespa (Sao Paulo state bank), Heckitt Beckinser and Adams. Among several major campaigns I worked on the Ford Focus launch, the Ford brand repositioning campaign in 2002, the campaign that made a ruge turn over for the brand in Brazil, the New Ford Ka repositioning, the New Ford Fiesta launch, the Ford Ecosport Launch (the car that launched the small sized SUV category in Brazil), the Ford Truck brand repositioning, the launch of Smirnoff Twist and the Sedal line of products rebrand in Latin America, among many others cool and important projects.

São Paulo, Brazil

My first advertising experience. The Leo Burnett internship program. Fifteen young people were drafted from the best universities in Sao Paulo, divided into three groups. Each group was transformed into an small ad agency. A real creative brief was handed to each agency and reviewed by Leo Burnett’s staff daily. Each meeting were real master classes, giving us important professional inputs and developing our main skills.That was when the teamwork effort really made difference, and it became clear that was the path I wanted to be in from then on.

Degree In Social Communication, Advertising

I graduated in Social communications with enphasys in advertising. Spent 4 years studying the principles of communication and advertising.

High School Diploma, High School/Secondary Diplomas And Certificates