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Rodrigo Santos Email & Phone Number

Head de Inteligência de Mercado at Globo
Location: Greater São Paulo Area, Brazil 8 work roles 1 school
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Current company
Role
Head de Inteligência de Mercado
Location
Greater São Paulo Area, Brazil
Company size

Who is Rodrigo Santos? Overview

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Quick answer

Rodrigo Santos is listed as Head de Inteligência de Mercado at Globo, a with 25232 employees, based in Greater São Paulo Area, Brazil. AeroLeads shows a matched LinkedIn profile for Rodrigo Santos.

Rodrigo Santos previously worked as Head of Market Intelligence at Globo and CX | CMI Manager at Itaú Unibanco. Rodrigo Santos holds Marketing from Escola Superior De Propaganda E Marketing.

Company email context

Email format at Globo

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Globo

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Profile bio

About Rodrigo Santos

Passionately guided by data and the customer's voice, I bring over 15 years of expertise in Customer Experience, Consumer Insights, User Research and Market Trends. My mission is to align the voice of consumers and the market landscape with the company's business goals.Highly skilled in Innovation, Branding, Usage and Attitudes, Loyalty/Customer Satisfaction, Usability, and Product Development MR projects. Beyond conventional methodologies, I've spearheaded multi-layered projects incorporating innovative methods and technologies such as Design Thinking, Future Desk, Data Analytics, Virtual Reality, among others. Additionally, I've successfully implemented impactful projects in the US and Latin America (Mexico, Uruguay, Paraguay, and Argentina). My experience spans the Financial Services, Tech, Consumer Goods, and Media industries.

Listed skills include Pesquisas De Mercado, Market Research, Project Management, Business Strategy, and 12 others.

Current workplace

Rodrigo Santos's current company

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Globo
Globo
Head de Inteligência de Mercado
São Paulo, SP, BR
Employees
25232
AeroLeads page
8 roles

Rodrigo Santos work experience

A career timeline built from the work history available for this profile.

Head De Inteligência De Mercado

São Paulo, Sp, Br

Head Of Market Intelligence

Current

São Paulo, Brasil

I am responsible for strengthening the vision of the business area, which involves product development or sales narratives for advertisers. My role extends to enhancing our sales prowess throughout the entire sales funnel.I manage a team that conducts data analysis, market research projects, market mapping, and captures trends through various methodologies with expertise. Furthermore, I have not only been applying but also honing my skills in product development, digital channels and customer satisfaction.

May 2021 - Present

Cx | Cmi Manager

São Paulo E Região, Brasil

Accountable for Digital Products and Brand & Communication segments. Responsible for developing innovations (ideation or product redesign), branding (image and positioning, advertisement evaluation, etc.), and customer experience projects (NPS, customer journey, etc.). I have successfully planned and executed a variety of methodologies including ethnography, netnography, projective studies, and statistical models (conjoint analysis, structural equations, product testing, etc.).Leader of a 10 people team who assists business in Brazil, Latin America, Miami and Zurich.

Aug 2018 - May 2021

Cx | Cmi Coordinator

São Paulo E Região, Brasil

Aug 2017 - Aug 2018

Cx | Cmi Specialist

São Paulo Area, Brazil

Nov 2016 - Aug 2017

Sr Cmi Analyst

São Paulo E Região, Brasil

Aug 2015 - Nov 2016

Account Manager

São Paulo, Brasil

Responsible for providing a clear vision and creating strategies within the marketing ecosystem: branding, positioning, value proposition, business model, etc., for our clients (companies from different sectors). I am focused on leadership, customer relationships, planning, and project management – from selecting the best techniques (qualitative and/or quantitative) and methodologies (sample, budgeting, and scheduling), to presenting results and providing post-project consulting (assisting with insights derived from the results).

Nov 2009 - Aug 2015

Market Research Analyst

Latin American Research Center

São Paulo

Jan 2003 - Oct 2009
Team & coworkers

Colleagues at Globo

Other employees you can reach at globoagencia.com. View company contacts for 25232 employees →

1 education record

Rodrigo Santos education

FAQ

Frequently asked questions about Rodrigo Santos

Quick answers generated from the profile data available on this page.

What company does Rodrigo Santos work for?

Rodrigo Santos works for Globo.

What is Rodrigo Santos's role at Globo?

Rodrigo Santos is listed as Head de Inteligência de Mercado at Globo.

Where is Rodrigo Santos based?

Rodrigo Santos is based in Greater São Paulo Area, Brazil while working with Globo.

What companies has Rodrigo Santos worked for?

Rodrigo Santos has worked for Globo, Itaú Unibanco, Kantar Tns, and Latin American Research Center.

Who are Rodrigo Santos's colleagues at Globo?

Rodrigo Santos's colleagues at Globo include Fernanda Soares, Laura Fonseca, Karina Santos, Gabriela Rothje, and Mellody Nunes.

How can I contact Rodrigo Santos?

You can use AeroLeads to view verified contact signals for Rodrigo Santos at Globo, including work email, phone, and LinkedIn data when available.

What schools did Rodrigo Santos attend?

Rodrigo Santos holds Marketing from Escola Superior De Propaganda E Marketing.

What skills is Rodrigo Santos known for?

Rodrigo Santos is listed with skills including Pesquisas De Mercado, Market Research, Project Management, Business Strategy, Pesquisas Qualitativas, Data Analysis, Qualitative Research, and Analysis.

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