Rodrigo Suarez Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

- Oversaw internal workflow and scheduling for a 30-person team, using Salesforce forecast sales, foot traffic, and promotional data to ensure efficient staffing, resource allocation, and excellent customer service during peak hours- Monitored promotional calendars and ensured timely execution of 3–5 weekly promotions, coordinating with inventory teams to guarantee product availability and sales floor execution- Saved tens of thousands of dollars quarterly by identifying dozens of expired promotions weekly, proactively updating expired promotions, maintaining budget accuracy and aligning with company compliance standards- Supported team communication by preparing reports for the Store Director using Excel, highlighting KPIs and identifying performance gaps compared to district performance and recommending strategies that’d improve KPIs- Boosted team morale and retention through personalized feedback and recognition initiatives, maintaining 100% retention and enhancing customer interactions, evidenced by improved NPS scores during tenure

San Francisco, California, United States

- Conducted comprehensive sentiment analysis across Reddit, Twitter, and VG Insights to analyze gamer behavior and engagement trends, revealing key insights that informed product development for games like Call of Duty and Overwatch- Presented data-backed insights using Google Trends, directly impacting strategic development of coaching services and earning positive feedback from senior management

- Uncovered frequent itemsets from 9,835 transactions using the Apriori algorithm, optimizing product bundling and layout, increasing cross-sell by 15%​- Improved transit rider classification accuracy by 20% through ensemble models (AdaBoost, Bagging, Voting), enabling targeted outreach campaigns- Built and fine-tuned regression models to predict annual medical expenses, identifying BMI, smoking status, and age as key drivers, supporting targeted healthcare strategies and risk management- Improved churn model accuracy from 69% to 91% (and 86% churn recall) using feature engineering and ensemble techniques, proactively identifying high-risk customers, which improved customer retention and reduced acquisition costs- Conducted demographic clustering analysis using K-Means on San Francisco BART data, creating user segments to optimize marketing campaigns and service improvements

Long Beach, California, United States

- Increased Instagram engagement by 15% and followers by 12% through A/B testing on posts and stories, analyzing impressions, reach, and CTRs, and presenting recommendations to the Marketing Coordinator- Produced 15+ digital and out-of-home graphics weekly for campaigns across six sports and 80+ events, ensuring cohesive branding and cross-platform alignment- Launched a Halloween-themed campaign for women’s basketball, achieving the highest year-to-date attendance for a kid’s event and increasing fan engagement by 20%- Collaborated with coaches and marketing leadership to execute media days and campaigns, drawing inspiration from top programs (e.g., USC, Oregon) and aligning with LBSU’s brand goals- Facilitated fan engagement online and at events, resolving game-day inquiries (e.g., parking, giveaways) and driving participation for ESPN-broadcasted halftime promotions, enhancing event experiences and fostering community connection

Los Angeles Metropolitan Area

- Managed a $70M ARR department with a 30+ person Specialty Sales team, maintaining KPIs above 90% through collaborative leadership and effective team management- Reduced “Item Not Found” incidents by 15% by creating a store map in Adobe Photoshop and partnering with HR to integrate it into the onboarding process improving fulfillment accuracy for new hires- Compiled weekly KPI reports in Excel, tracking training completion, district rankings, and store performance metrics, and provided insights on upcoming promotions to ensure alignment with business goals- Enhanced operational efficiency by analyzing sales data with Salesforce, optimizing staffing for peak hours, and improving product unloading and stock management- Collaborated with HR and executive leaders to review performance metrics, driving productivity improvements and ensuring compliance.

Long Beach, California, United States

Client: Midoori ADU Living- Launched a website for an eco-friendly startup client in 3 sprints, driving 150 visits in the first week and 33% WoW growth through SEO optimization and Wix Analytics insights, securing $4,300 in donations from two contributors- Built an entire brand from scratch, collaborating with my cross-functional team (strategic planner, social media coordinator, creative director, copywriter) to create a complete suite of brand assets (business cards, logos, etc.) and execute a 6-week social media content plan using Adobe Creative Suite- Presented weekly progress reports to agency directors and the client, providing updates on milestones, deliverables, and key performance metrics to ensure alignment and maintain transparency- Maintained 100% on-time deliverables by implementing Agile workflows, using Slack and Trello to track progress, and presenting weekly updates to clients and agency directors

Bachelors Degree Of Science, Business Administration - Marketing, Summa Cum Laude

Activities and Societies: American Marketing Association, Association of Information Systems

Business Analytics Certificate