With over 25 years of experience in the creative industry, my core competencies include branding, strategy, service design, ESG innovation consulting, and communication. I have a Master in Communication Design from Central Saint Martins, a PhD in Visual Arts from UFRJ and a MBA in ESG from Ibmec. My purpose is to use creativity and strategic thinking to improve brand experiences and sustainable impactI am founder and strategy director at SABATICO S/A. Our creative studio specializes in Branding, Brand Strategy, and Brand Architecture, providing comprehensive solutions to elevate your business. We believe a brand is the heart and soul of your business, reflecting your values, vision, and unique story. We create memorable and impactful brand identities that set you apart in the market. Our strategic approach based on design thinking ensures that every element of your brand is aligned with your business goals and target audience. We design cohesive brand architectures that ensure clarity and consistency across all touchpoints. Whether you're managing a portfolio of brands or expanding into new markets, we help you navigate the complexities with ease.I am also Head of Sustainable Innovation at Archipelago, a creative consulting firm that helps corporate clients develop new products and services based on circular design systems and ESG principles. I co-create and facilitate workshops, analyze data, and co-present final reports that highlight the value proposition and the next steps for implementation of the innovative solutions we design.