Key Responsibilities:Leading strategic brand-creator collaborations for TikTok Shop, focusing on fashion brands (ZARA, ASOS, URBAN OUTFITTERS, VANS, REPRESENT)Developing and executing TikTok Shop strategies, including creator selection and content planning.Managing and training creators to produce brand-aligned content.Overseeing affiliate marketing to drive sales growth on TikTok Shop.Coordinating technical and commercial aspects of brand integrations and launches.Analyzing affiliate program performance using TikTok's Data Compass.Achievements:Enhanced sales and creator engagement for key brands on TikTok Shop.Innovated the creator selection process creating an unique Scoring System.Expanded TikTok Shop’s brand portfolio by integrating high-revenue brands and retailers.Role Focus:Fostering successful partnerships between brands and creators.Enhancing brand visibility and growth on TikTok Shop.Ensuring operational excellence from negotiation to launch.Driving innovative strategies for social commerce and online retail.

- social media strategy- Tiktok launch and strategy (+25.000 followers in 4 months, +100.000.000 organic views)- Instagram +100.000 followers in 6 months (670k total)- Paid Media ads (Meta)- Community Management- Efficiency Workflows- Social Media management and planning- Creative Direction- Project Development and Management- Influencer Marketing Strategy

Social Media management (direct impact on Instagram, Twitter, LinkedIn, and Facebook)- Applying marketing strategy to social media marketing.- Composed & designed a marketing strategy for social media including Instagram, Facebook, Twitter, Pinterest, and LinkedIn.- Coordinated with the Marketing, PR, and Foundation teams to design and develop the best content strategy for posting. Including Content Plans and marketing strategy implementation. - Growth after 9 months of community management: Instagram: +517.000 followers (2.5M to 3.0 M), Facebook (+70.000-page likes, LinkedIn +100K followers (96k to 196k).- Tiktok Launch and Strategy (+420.000 followers, +250.000.000 views all organic)- Devised worflows across the different teams to enable more efficient collaboration

Creating and shooting online campaigns for social media plataforms.

Creating and shooting online campaigns for social media plataforms.

Partnered for Content creation for social media. Instagram, Facebook and other online platforms.

- Coordinated and organized a team of 30 talented members to create, plan, and have a successful TEDx event.- Developed and designed Strategic Digital Marketing Plans, Content Generation, Social Media Plans & Comms, and Community Management.

Shooting/production of different campaigns including clients such as Versace, Carolina Herrera, VOGUE, Jean-Paul Gaultier, “EL PAIS” ICON FW2020 Men’s Collections for Bottega Veneta, Salvatore Ferragamo, Louis Vuitton, Versace.Created a media strategy for Jean-Paul Gaultier. Coordinated a team of 30 professionals to film a music video for “DORA”.

Designing a social media strategy for their women's football team and explored the importance of visuals, branding, content creation and social media communications.

Through IE partnership, we developed a go to market strategy with a team of 8 talented teammates. This go to market strategy included a plan from sales to marketing, covering all the possible routes that the company could take to be succesful.

Productor de la campaña del modelo AIR FORCE 1. Video y FotosProduced the promotional campaign press video for the model “AIR FORCE 1” obtained more than 1.000.000 views.Managed a team of 4 professionals to align the vision of the video to the team’s capabilities.

Aiding them to improve CRM, digital marketing, brand/image development and monitoring stock levels. As well as helping with creating an Strategic Digital Marketing Plan, Content generation, Social Media Plan, Social Media Comms, Community Management, Digital Marketing.