Rodrigo Bracho

Rodrigo Bracho Email and Phone Number

Director, Strategy and Capabilities LATAM @ Monster Energy
Chile
Rodrigo Bracho's Location
Chile, Chile
About Rodrigo Bracho

Strategic planning and problem-solving are at the core of my professional experience. I have honed my expertise in Latin American markets and cross-functional team management. Developing and executing business plans that fuel revenue growth and competitive positioning, leveraging commercial intelligence through robust data analysis. I am dedicated to delivering impactful, profit-oriented solutions in my field, consistently aiming to make a meaningful difference.

Rodrigo Bracho's Current Company Details
Monster Energy

Monster Energy

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Director, Strategy and Capabilities LATAM
Chile
Employees:
6338
Rodrigo Bracho Work Experience Details
  • Monster Energy
    Director, Strategy And Capabilities Latam
    Monster Energy
    Chile
  • Monster Energy
    Director, Strategy & Capabilities Latam
    Monster Energy Apr 2022 - Present
    Gran Santiago, Región Metropolitana De Santiago, Chile
    Close collaboration with the SVP and Sales VPs to achieve the long-term strategic and tactical sales for Monster Energy Co. portfolio. I actively support senior management in managing strategic and tactical imperatives, including developing a strategic framework, assessing key strategic issues, and testing tactics. I lead the competitive analysis agenda for Latin America , identifying and tracking key players within the energy category and evaluating competitor performance. Main… Show more Close collaboration with the SVP and Sales VPs to achieve the long-term strategic and tactical sales for Monster Energy Co. portfolio. I actively support senior management in managing strategic and tactical imperatives, including developing a strategic framework, assessing key strategic issues, and testing tactics. I lead the competitive analysis agenda for Latin America , identifying and tracking key players within the energy category and evaluating competitor performance. Main Responsibilities:- Align a diverse, multi-functional team to develop and execute financial and business plans, monitoring revenue-generation goals and recommending adjustments.- Lead regional projects- Ensure accurate monthly and quarterly financials and sales reports for senior management and partners, identifying opportunities for improvement based on consumer and customer demand, brand/item performance, and pricing. - Work with the leadership team to develop long-term plans and annual business planning processes to drive volume growth across regional geographies. Show less
  • Monster Energy
    Senior Business Development Mgr. - Latam South
    Monster Energy Mar 2021 - Present
    Chile
    Had the opportunity to lead the Business Development team across seven countries in Latam South. With two direct reports, I provided end-to-end support for commercial projects, ensuring their successful execution. Additionally, I served as a cross-area commercial nexus, collaborating closely with various departments to drive cohesive and effective business strategies
  • Monster Energy
    Regional Business Development Mgr.- Latam South
    Monster Energy Mar 2019 - Present
    Chile
    Successfully improved and implemented processes/projects in Chile, Argentina, Uruguay, Bolivia, Paraguay, Peru, and Ecuador, with the goal of establishing robust foundations for long-term business growth. Data analysis and strategic planning were fundamental aspects of my position, allowing me to make informed decisions and drive the organization forward.
  • Monster Energy
    Business Development Manager
    Monster Energy Apr 2018 - Present
    Chile
  • Bnamericas
    Strategic Account Manager
    Bnamericas Feb 2017 - Mar 2018
    Los Militares #6191, Las Condes, Santiago, Chile
  • Bnamericas
    Sales Development & Client Relationship Executive
    Bnamericas Jul 2016 - Feb 2017
    Los Militares #6191, Las Condes, Santiago, Chile
    At BNamericas, a leading provider of on-the-ground insight and trusted business intelligence in Latin America, my main responsibilities involved building the up-sells pipeline for the sales area and consistently achieving or surpassing monthly goals. I focused on developing and growing customer relationships by leveraging the intelligence provided by BNamericas. In addition, I conducted baseline research within targeted accounts to identify key contacts and critical account information… Show more At BNamericas, a leading provider of on-the-ground insight and trusted business intelligence in Latin America, my main responsibilities involved building the up-sells pipeline for the sales area and consistently achieving or surpassing monthly goals. I focused on developing and growing customer relationships by leveraging the intelligence provided by BNamericas. In addition, I conducted baseline research within targeted accounts to identify key contacts and critical account information, enabling more effective prospecting calls. By implementing superior CRM practices, I enhanced customer loyalty. Furthermore, I identified win-back opportunities and worked towards their conversion, contributing to the overall success of the organization. Show less
  • Sabmiller
    Global Talent Program - Business Process Analyst
    Sabmiller Oct 2015 - Jun 2016
    Colombia - Bogotá
    Within the Business Transformation (BT) - Commercial Area, I played a crucial role in supporting the implementation of commercial projects in Latin America. Some notable projects I contributed to include the implementation of Automated Order Placement (AOP) in Colombia and Peru, Commercial Assets Management (CAM) in Ecuador, TeleCollection in Ecuador, and Differentiated Credit in Ecuador. Through my involvement in these initiatives, I demonstrated my ability to drive positive change and enhance… Show more Within the Business Transformation (BT) - Commercial Area, I played a crucial role in supporting the implementation of commercial projects in Latin America. Some notable projects I contributed to include the implementation of Automated Order Placement (AOP) in Colombia and Peru, Commercial Assets Management (CAM) in Ecuador, TeleCollection in Ecuador, and Differentiated Credit in Ecuador. Through my involvement in these initiatives, I demonstrated my ability to drive positive change and enhance commercial operations across multiple markets. Show less
  • Flores, Flores Y Asociados, S.C.
    Accounting Assistant
    Flores, Flores Y Asociados, S.C. Mar 2014 - Aug 2015
    Porlamar, Estado Nueva Esparta, Venezuela
  • Grupo Leiros
    Sales Analyst
    Grupo Leiros Nov 2012 - Dec 2013
    Porlamar, Estado Nueva Esparta, Venezuela
    Commercial Analyst for the Diageo's, Heineken and Monster portfolio available at Grupo Leiros.
  • Servicio Autónomo Fondo Nacional De Los Consejos Comunales (Safonacc)
    Working Student Scholarship
    Servicio Autónomo Fondo Nacional De Los Consejos Comunales (Safonacc) Jun 2012 - Aug 2012
    Porlamar, Estado Nueva Esparta, Venezuela

Rodrigo Bracho Education Details

Frequently Asked Questions about Rodrigo Bracho

What company does Rodrigo Bracho work for?

Rodrigo Bracho works for Monster Energy

What is Rodrigo Bracho's role at the current company?

Rodrigo Bracho's current role is Director, Strategy and Capabilities LATAM.

What schools did Rodrigo Bracho attend?

Rodrigo Bracho attended Universidad De Margarita.

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