Rodrigo Bracho Email and Phone Number
Strategic planning and problem-solving are at the core of my professional experience. I have honed my expertise in Latin American markets and cross-functional team management. Developing and executing business plans that fuel revenue growth and competitive positioning, leveraging commercial intelligence through robust data analysis. I am dedicated to delivering impactful, profit-oriented solutions in my field, consistently aiming to make a meaningful difference.
Monster Energy
View- Website:
- monsterenergy.com
- Employees:
- 6338
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Director, Strategy And Capabilities LatamMonster EnergyChile -
Director, Strategy & Capabilities LatamMonster Energy Apr 2022 - PresentGran Santiago, Región Metropolitana De Santiago, ChileClose collaboration with the SVP and Sales VPs to achieve the long-term strategic and tactical sales for Monster Energy Co. portfolio. I actively support senior management in managing strategic and tactical imperatives, including developing a strategic framework, assessing key strategic issues, and testing tactics. I lead the competitive analysis agenda for Latin America , identifying and tracking key players within the energy category and evaluating competitor performance. Main… Show more Close collaboration with the SVP and Sales VPs to achieve the long-term strategic and tactical sales for Monster Energy Co. portfolio. I actively support senior management in managing strategic and tactical imperatives, including developing a strategic framework, assessing key strategic issues, and testing tactics. I lead the competitive analysis agenda for Latin America , identifying and tracking key players within the energy category and evaluating competitor performance. Main Responsibilities:- Align a diverse, multi-functional team to develop and execute financial and business plans, monitoring revenue-generation goals and recommending adjustments.- Lead regional projects- Ensure accurate monthly and quarterly financials and sales reports for senior management and partners, identifying opportunities for improvement based on consumer and customer demand, brand/item performance, and pricing. - Work with the leadership team to develop long-term plans and annual business planning processes to drive volume growth across regional geographies. Show less -
Senior Business Development Mgr. - Latam SouthMonster Energy Mar 2021 - PresentChileHad the opportunity to lead the Business Development team across seven countries in Latam South. With two direct reports, I provided end-to-end support for commercial projects, ensuring their successful execution. Additionally, I served as a cross-area commercial nexus, collaborating closely with various departments to drive cohesive and effective business strategies -
Regional Business Development Mgr.- Latam SouthMonster Energy Mar 2019 - PresentChileSuccessfully improved and implemented processes/projects in Chile, Argentina, Uruguay, Bolivia, Paraguay, Peru, and Ecuador, with the goal of establishing robust foundations for long-term business growth. Data analysis and strategic planning were fundamental aspects of my position, allowing me to make informed decisions and drive the organization forward. -
Business Development ManagerMonster Energy Apr 2018 - PresentChile -
Strategic Account ManagerBnamericas Feb 2017 - Mar 2018Los Militares #6191, Las Condes, Santiago, Chile -
Sales Development & Client Relationship ExecutiveBnamericas Jul 2016 - Feb 2017Los Militares #6191, Las Condes, Santiago, ChileAt BNamericas, a leading provider of on-the-ground insight and trusted business intelligence in Latin America, my main responsibilities involved building the up-sells pipeline for the sales area and consistently achieving or surpassing monthly goals. I focused on developing and growing customer relationships by leveraging the intelligence provided by BNamericas. In addition, I conducted baseline research within targeted accounts to identify key contacts and critical account information… Show more At BNamericas, a leading provider of on-the-ground insight and trusted business intelligence in Latin America, my main responsibilities involved building the up-sells pipeline for the sales area and consistently achieving or surpassing monthly goals. I focused on developing and growing customer relationships by leveraging the intelligence provided by BNamericas. In addition, I conducted baseline research within targeted accounts to identify key contacts and critical account information, enabling more effective prospecting calls. By implementing superior CRM practices, I enhanced customer loyalty. Furthermore, I identified win-back opportunities and worked towards their conversion, contributing to the overall success of the organization. Show less -
Global Talent Program - Business Process AnalystSabmiller Oct 2015 - Jun 2016Colombia - BogotáWithin the Business Transformation (BT) - Commercial Area, I played a crucial role in supporting the implementation of commercial projects in Latin America. Some notable projects I contributed to include the implementation of Automated Order Placement (AOP) in Colombia and Peru, Commercial Assets Management (CAM) in Ecuador, TeleCollection in Ecuador, and Differentiated Credit in Ecuador. Through my involvement in these initiatives, I demonstrated my ability to drive positive change and enhance… Show more Within the Business Transformation (BT) - Commercial Area, I played a crucial role in supporting the implementation of commercial projects in Latin America. Some notable projects I contributed to include the implementation of Automated Order Placement (AOP) in Colombia and Peru, Commercial Assets Management (CAM) in Ecuador, TeleCollection in Ecuador, and Differentiated Credit in Ecuador. Through my involvement in these initiatives, I demonstrated my ability to drive positive change and enhance commercial operations across multiple markets. Show less -
Accounting AssistantFlores, Flores Y Asociados, S.C. Mar 2014 - Aug 2015Porlamar, Estado Nueva Esparta, Venezuela
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Sales AnalystGrupo Leiros Nov 2012 - Dec 2013Porlamar, Estado Nueva Esparta, VenezuelaCommercial Analyst for the Diageo's, Heineken and Monster portfolio available at Grupo Leiros. -
Working Student ScholarshipServicio Autónomo Fondo Nacional De Los Consejos Comunales (Safonacc) Jun 2012 - Aug 2012Porlamar, Estado Nueva Esparta, Venezuela
Rodrigo Bracho Education Details
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Contabilidad
Frequently Asked Questions about Rodrigo Bracho
What company does Rodrigo Bracho work for?
Rodrigo Bracho works for Monster Energy
What is Rodrigo Bracho's role at the current company?
Rodrigo Bracho's current role is Director, Strategy and Capabilities LATAM.
What schools did Rodrigo Bracho attend?
Rodrigo Bracho attended Universidad De Margarita.
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Rodrigo Bracho
Maracaibo Metropolitan Area
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