Responsible by E2E strategy for different MVNOs (Mobile Virtual Network Operator) operations such as Uber chip, Carrefour Chip, Pernambucanas Celular, Fla-Chip • Management and operational strategy for all products and offers • Go2mkt strategy with communication area • Customer needs and business concept definition for and projects implementation with solutions and products that positively impact the customer's business and generate new revenue opportunities. Results • UBER Chip portfolio and purchase journey reformulation, generating a 300% increase in sales • ComprouGanhou launch for Carrefour Chip, a system where Carrefour customers convert spending on purchases into GBs • Fla-Chip e-commerce implementation

Responsible for enhanced experience in all segments with a focus on delighting the customer, generating a positive impact on the company's indicators (business and experience), in addition to the support and evolution of all fronts related to International Roaming

Responsible for products and Offers to Postpaid Customers in B2C and B2B segments (Main products TIM Black and TIM Black for business).

Responsible for the Small and Medium Enterprises (SME) segment, acting in all aspects of the business within the scope of Marketing

Responsible for corporate marketing planning and strategy, product opportunities, creating corporate alliances and control life cycle of products. Developing and implementing deals and offers to corporate customers;

Since 2003 I worked across different branches and areas of TIM, all related to Marketing Intelligence. I started working as analyst, in regional responsible for the RJ and ES states. In 2005 I became working at the Brazilian holding as a senior analyst, where I helped structure the national area of geomarketing and marketing intelligence. In 2007 I hold a leadership position in Market Intelligence department. My main attribution is to define, implement and monitoring marketing strategies options for 7 Brazilian branches. My analysis requires dynamic interface with others departments, such as Engineering Network, Consumer and Corporate Sales, Marketing and Product Market together with some data researches. I combine in my analysis, internal and external data aiming to define growth strategy for the increasingly competitive marketplace. I am also the responsible to prepare an internal report used in the board meeting, which contains inputs for the definition of the corporate annual budget and provides support for annual marketing plans and all promotional efforts roadmap for TIM in Brazil.

I supervised information in the Geographic Information System (GIS) aiming to support telecommunication engineering projects, marketing strategies and customer’s solutions. I also worked with the “as-built” document control as well as its definition and approval. I also I was a member of GIS group, and I held the responsibility for the implementation of GIS Web Project.

Responsible for the Geomarketing area. Working on projects to determine the coverage areas in the cities where Vesper provides services. Manage the information relating to GIS actives in support to telecommunication engineering projects, marketing strategies and customers solutions. Participation in GIS group – Group responsible for acquisition, quality control and maintenance of all cartography bases of the company.