Almost 30 years of career developed in the commercial area, focusing on sales and product management in the capital goods segment at AUMUND, LANTEX, SEFAR, METSO, SCANIA LATINA AMERICA, ATLAS COPCO, INGERSOLL-RAND and SVEDALA;Participation in defining sales strategies for equipment, accessories and spare-parts, including market analysis, customer need analysis, establishing pricing policies and introducing new product solutions. Experience in developing markets, leading and motivating sales force, distributors and representatives.Expertise in building trustful relationships with customers and distributors, as a foundation for long-term sales processes.