-Led integrated marketing strategies, plans, and campaigns for both B2B and B2C audiences, managing the marketing and communications team to deliver cross-channel creative and experiences that drive business results.-Executed Integrated Marketing & Communication (IMC) campaign plans for Canada, supporting annual and quarterly planning, and ensuring consistent activation and measurement across channels.-Managed project prioritization and resource utilization, working with cross-functional teams (COEs, Compliance, IT, Legal) to ensure timely delivery and efficient use of resources.-Collaborated with Canadian Senior Leadership Team (SLT) to create engaging communications, supporting corporate goals and fostering the Assurant Way culture through town halls, Yammer campaigns, and other communication efforts.-Streamlined communication efforts and leveraged enterprise tools and best practices to deliver impactful messages and support dialogue between management and employees.-Served as Secretary for Pride@Assurant ERG (Two-Year Tenure)-Oversaw fulfillment intake and delivery, ensuring compliance with regulatory requirements and managing vendor relationships to prioritize Assurant requests.-Explored and proposed new technologies and techniques to increase productivity and effectiveness in marketing campaigns.-Served as the main liaison between internal clients, teams, and external agencies/vendors, managing expectations, priorities, and delivering on scope, schedule, and budget.-Benchmark and monitored effectiveness against KPIs, optimizing approaches as needed for B2B, B2B2C, and B2C initiatives.-Managed a team of four marketing professionals, overseeing the intake process, stakeholder management, and coordination with COEs for digital marketing, creative services, and content calendars.-Supported internal and external client marketing needs, including sales support materials and new client implementations.

-Developed innovative ideas and designs for print and digital program deliverables, ensuring alignment with local regulatory and compliance guidelines.-Created layouts with strong typography and effective use of color, images, and fonts to enhance readability and visual appeal.-Prepared all assets for pre-press, printing, digital media, and online execution, troubleshooting technical issues to ensure quality outcomes.-Coordinated external freelance work and conducted quality checks before circulating materials for client service approvals.-Managed production coordination with outsourced vendors, overseeing fulfillment, promotional items, and ensuring seamless execution.-Researched and executed in-country industry, engagement, and social events, handling venue selection, A/V arrangements, menu planning, and promotional item considerations.-Drafted internal communications and supported design services for communication efforts, including video and photography responsibilities as required.

-Established and curated a magazine publication dedicated to spotlighting emerging artists and exploring film-related topics, delivering a high-quality magazine experience for film enthusiasts.-Oversaw all editorial responsibilities, including coordinating writers for the website, magazine issues, and film festival reviews.-Managed finances and legal requirements, ensuring the smooth operation and compliance of the publication.-Implemented project management processes to streamline workflow and enhance efficiency within the company.-Coordinated special events such as Fan Expo, handling all logistics and event management tasks to ensure successful execution.-Handled a variety of business owner responsibilities specific to running a publication, including strategic planning and operational oversight.

-Championed continuous optimization of lifecycle marketing campaigns by maximizing dynamic content, targeting, personalization, and HTML development, enhancing customer engagement and increasing sales.-Developed customer segmentation strategies to boost sales, purchase frequency, and engagement with Walmart.ca customers.-Monitored email deliverability to ensure a high inbox rate for all triggered lifecycle marketing campaigns, working with the email platform vendor to troubleshoot and resolve issues.-Reported on specific campaigns, objectives, results, and KPIs, highlighting successes, trends, and opportunities for improvement.-Collaborated closely with the Digital Marketing team and reported to the Manager, CRM Strategy, to create and execute successful lifecycle email marketing campaigns.-Utilized customer data and insights to inform strategy, targeting, and communications, optimizing lifecycle marketing email campaigns.-Executed detailed A/B testing plans to continuously optimize campaign performance and effectiveness.-Worked with the Studio & Content Production teams to design and create all lifecycle marketing digital assets.-Aligned strategies with the eCommerce Analytics, Customer Experience, and Category Marketing teams to ensure consistency across all lifecycle marketing campaigns.-Stayed informed on industry trends, new offerings, and interactive technologies to keep Walmart's CRM strategies current and effective.

-Supported the implementation of BMW Group Canada's CRM System (Siebel) and CRM strategy, integrating touchpoints across Sales, Aftersales, Marketing, Legal, and other departments.-Defined, developed, and implemented a customer relationship strategy to enhance customer satisfaction, build brand loyalty, and convert prospects into customers.-Managed day-to-day relationships with the CRM agency, overseeing project plans, timelines, and ongoing campaign management.-Oversaw all BMW Group campaigns, including lead nurturing and loyalty streams, continuously monitoring and refining communication strategies to ensure personalized and relevant interactions.-Analyzed the purchase funnel, generating customer segments and channel preferences to target marketing activities and monitor the effectiveness of customer communications.-Maintained the CRM platform (Siebel) and architecture, ensuring seamless integration across the organization and accurate information capture throughout the customer lifecycle.-Served as the primary project manager for CRM systems and processes, including Siebel and One-Eighty, overseeing system and process integration.-Administered customer and prospect data, ensuring data accuracy through regular reviews and analyses, and developing rules and processes to maximize data quality.-Ensured compliance with Canadian Privacy Laws (PIPEDA and CASL), managing the transfer of customer/prospect data to third parties in accordance with legal requirements.-Managed Siebel releases, including the creation of test scripts, testing strategies, and integration of new projects and business processes into training materials.-Responsible for all Siebel releases including creation of test scripts, testing strategies etc.-Responsible for integration of new projects and new business processes into all training material.-Ensured complete compliance with Canadian Privacy Laws including PIPEDA and CASL.

-Managed day-to-day activities and online community events on CAA SCO social profiles, including writing, curating, and posting approved content.-Established a social media dashboard, reported on key performance indicators (KPIs), and monitored customer activity across social media channels.-Created campaigns and content to build reach and engagement, converting social communities into members/customers.-Devised strategies to drive targeted acquisition and growth of the social media audience.-Implemented email campaigns using Salesforce, including the deployment of automated campaigns.-Developed quarterly, annual, and long-term plans to achieve strategic objectives.-Monitored trends and competitive activity in social media tools, applications, channels, and strategies.-Analyzed content and community activity, providing optimization recommendations to improve performance.

-Created daily weather stories, collaborating with the Digital Editor and Content Producers to ensure relevant and unified coverage across all platforms.-Enhanced each story with supporting elements such as videos, images, tweets, and user-generated content (UGC), providing a rich and engaging reader experience.-Promoted content on social media platforms, including Facebook and Twitter, to reach and engage The Weather Network’s audience.-Monitored website performance during each shift, making necessary adjustments to maximize traffic and user engagement.

-Managed day-to-day operations of online communities across platforms including Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram, developing strategies to grow and engage robust audiences.-Developed digital strategies to support new programs and events, ensuring consistent messaging across the website and social media channels.-Created and updated online content for the website, making daily adjustments to enhance user experience and engagement.-Interacted with the audience and partnered social media accounts, monitoring engagement and fostering cooperation to develop effective social media campaigns.

-Oversaw the operation of a 10-screen multiplex during each shift, ensuring exceptional customer service, high-quality food services, and flawless digital projection.-Managed revenue cash control, balancing a $10,000 safe nightly to maintain financial accuracy and security.-Organized marketing materials for upcoming movies, including posters and standees, ensuring effective promotional displays.-Revamped and managed the Employee of the Month recognition program, designing a modern commemorative picture and aligning the program with company values.-Gained extensive experience in hiring and training new employees, contributing to a well-prepared and efficient team.-Collaborated with other managers on projects to improve metrics such as revenue per guest (RPG), driving business growth and customer satisfaction.

-Contributed to Tribute Magazine as a freelance writer, covering blockbuster films and engaging a wide audience with compelling content.-Authored articles for other notable magazines, including Limelight and Playback, showcasing versatility and adaptability in writing styles.-Developed copy for diverse clients such as Habitat for Humanity, 88MG, and the SPCA, demonstrating strong research and communication skills tailored to different audiences and purposes.

-Managed the production of a weekly college newspaper, ensuring timely publication of high-quality, accurate, and engaging articles.-Oversaw the inclusion of supporting graphics such as pictures and sidebars, enhancing the visual appeal and context of each story.-Led weekly story meetings with the News Editor, preparing and presenting ideas to assist fellow students in their article development.-Authored articles across various sections, including News, Entertainment, and Back Page, contributing to the newspaper's diverse content.-Copy edited and resolved layout issues prior to print, ensuring a polished and professional final product.-Collaborated with section editors to organize and run weekly story meetings, maintaining a cohesive and efficient workflow.-Designed the main page index, prioritizing articles based on timeliness and relevance to the audience.-Wrote weekly articles for multiple sections, including Lifestyle, Arts, News, and Technology, providing a wide range of content for online readers.

As one of the managing editors, we worked with the instructor to organize, create and finalize the second issue of the student magazine Zest. Oversaw a copy editing, layout team and design team. Researched wrote article about world food.