Rodrigo Ferreira Email and Phone Number

Principais responsabilidades:- Gestão e acompanhamento das campanhas de media online (SEM, Display e Afiliação);- Gestão e acompanhamento da implementação da plataforma analítica do website (Google Analytics);- Gerir o tagging dos sites, incluindo definição de estratégia global de analíticas, gestão do funil de conversão do negócio online, implementação e consequente seguimento;- Análise e controlo das métricas de desempenho online (Google Analytics; Tag Manager) e respectivo reporting;- Controlo de todas as funcionalidades do website (ferramentas de contacto, simulador, conteúdos e links);- Gestão e acompanhamento da implementação da Área de Cliente;- Benchmarking da concorrência directa;- Colaboração com os vários departamentos internos e com fornecedores/agências.

Key responsibilities:- Setup, management and optimization of Google AdWords campaigns (PPC | GDN | Mobile | Gmail Sponsored Promotion | YouTube - True View);- Web Copywriting (Google AdWords ads | SEO);- Using Optmyzr & SEMrush tools (AdWords Optimization);- SEO Campaigns, using MOZ tool;- Landing Page optimization;- Performance & conversion optimization;- Google AdWords Editor;- Digital Analytics (Google Analytics | Google Webmaster Tools);- Campaigns reports.

Key responsibilities:SEO - Management of SEO strategy with the agency.- On-page optimization for the new website. - Regular outreach to generate backlinks.- Reporting and analysis.PPC - Management and optimization of the company’s PPC strategy, with remarketing, H2P and GSP campaigns.- Continuous testing of ads, landing pages and messaging.- Reporting and analysis of campaign effectiveness. - Recommend other paid channels to explore (ex: Sapo). Email marketing - Growth of the company’s email marketing list. - Segmentation of mailing list to ensure contacts receive relevant messages.- Management and improvement of email workflows. - Inbound marketing. -Tracking and reporting of leads through the marketing funnel. Affiliation- Using affiliation formats to obtain results. - Continuous testing of creativities, using A/B test.- Reporting and analysis of campaign effectiveness. Other - Experimenting with display advertising/remarketing to generate leads. - Following the display campaign with the agency. Reporting and analysis of campaign effectiveness. - E-commerce projects like, new Auto and Moto Simulators. This is the core of the business.- Following of the change of the tracking tool.- Implementation all tracking url´s on the media campaigns.- Benchmark of the direct competitors.- Analysis and control of online performance metrics (Omniture) and their reporting;- Preparation of briefings and debriefings with several creative agencies;- Support for CMS updates (Umbraco), transactional areas (simulator and client area) and mobile application;- Control of all website functions and tools (contact tools, simulator, content and links);

- Portugal Web page review (contents, docs, images, structure, languajes).- Review the Suppliers Portal.- Review/translate corporative material/collateral.- Look for events in Portugal (2013) to take part in.- Case studies.- Google analytics potuguese web studies and data of last 6 months.- Create news on website.- Create email to send to buyers/suppliers about news from achilles.- Study of media prices in order to promote achilles services.

Principais responsabilidades:- Criação de materiais gráficos (Catálogos, Newsletters, Logótipo, Anúncios, Cartazes, Folhetos).- Gestão de conteúdos do Website e análise dos dados (Google Analytics).- Apoio na criação e no desenvolvimento do novo Website.- Elaboração e envio de Newsletters.- Criação e Gestão do Social Media (Linkedin, Facebook e Google Plus).- Gestão do stock da empresa.- Apoio ao departamento administrativo.