Rodrigo Fernández Alcocer

Rodrigo Fernández Alcocer Email and Phone Number

Business Administration | Digital Transformation | Project Management | SCRUM | Decision Making | Strategic Vision | Team Leader | Negociation | Budget Management @
Rodrigo Fernández Alcocer's Location
Huixquilucan, México, Mexico, Mexico
About Rodrigo Fernández Alcocer

Results-oriented professional with over 17 years of experience in the consumer goods sectorExpert on Project Management (Logistics, Marketing, Human Resources and Legal)Proven leadership capabilities, leading and developing high-performance multifunctional teams of internal and external resourcesPressure performer with strong analytical skills and vast experience on decision making, strategic thinking, budget management, stakeholder and vendor management

Rodrigo Fernández Alcocer's Current Company Details
Publimovil (startup)

Publimovil (Startup)

Business Administration | Digital Transformation | Project Management | SCRUM | Decision Making | Strategic Vision | Team Leader | Negociation | Budget Management
Rodrigo Fernández Alcocer Work Experience Details
  • Publimovil (Startup)
    Partner
    Publimovil (Startup) Oct 2023 - Present
    Miguel Hidalgo, Cdmx, Ciudad De México, México
  • Ab Inbev
    Drp-Mrp Continuous Improvement Manager
    Ab Inbev Sep 2021 - Oct 2023
    México
    Leading Finished Goods Distribution (DRP) and Materials Planning (MRP) processes transformation in Mexico, Colombia, Peru and Ecuador by establishing a continuous improvement process, identifying, defining and implementing best practices and developing new routines and automations to help drive growth, increase productivity and optimize resultsResponsible for maintaining and improving processes main KPIs: DOI (Days of Inventory) and OOR (out of range) for both finished goods and materials, NST (Not scheduled time), CWC (Working Capital) and ADT (average distance per trip)Leading and organizing the standardization of imports material processes for all MAZ zone (Mexico, Colombia, Peru, Ecuador, Honduras, El Salvador and the Caribbean)Reorganize and standardized the imported materials freight audit process to improve results and minimize lossesAccomplishments:● Drive growth and process productivity through continuous improvement initiatives● Process redesign, replacing dead times with value-added activities, such as routines, validations, KPI measurements● Outstanding results on global LCP program, becoming global benchmark for some Distribution processes● Improve Distribution Planning processes, reducing plan adjustments to less than 5% due to lack of product● Optimize materials inventory levels on breweries, eliminating obsolescence for excess materials (+10 Mio USD savings)● Implement o9 Planning system for Colombia, reducing finished goods stockout to less than 2%● ⁠Standardize and kickstart Freight Audit process for imported materials, resulting in over 5 Mio USD in savings● Automation of imports dashboard to show current status, spend, losses and main KPIs on real time
  • Ab Inbev
    Program Manager
    Ab Inbev Sep 2016 - Sep 2021
    México
    Leader for all Planning, Mkt, HR and Legal projects. Responsible for stakeholder and budgetmanagement, vendor negotiations, ROI and benefits trackingLeading a 7 people high performance team for project implementationsResponsible for presenting clear and specific project status reports and benefit tracking to Global and Local stakeholdersTransform and redefine processes through the implementation of projects using Agile methodologiesDesign and implement decision taking analytics reports, dashboards and routinesAccomplishments:Mkt●Implement CRM for personalized digital campaigns (Marketing Cloud), achieving over 1.7 million USD in net revenue through campaigns●Develop new internal capability for marketing team (CRM-digital campaigns). Lead marketing internal agency digital campaigns during the adoption and stabilization of new capability●Help design and implement Social Listening & Responding processes and tools to improve the time to respond of social accounts and the brand KPIs (awareness, preference, favorite brand)HR●Implement new HR systems including new ERP, onboarding and LMS tools, reducing manual activities●Improve shift and extra hours reports by implementing new Time Management system●Standardization of payroll system for Mexico, Colombia, Peru and Ecuador●Bring innovation on training processes by defining and generating digital tools such as QR codes and appsLegal ●Automation of contracts platform●Created the Volunteers platform for ABI Middle Americas, helping Grupo Modelo win the 2nd place on the Best Reputation Companies in Mexico, achieving over 150 thousand volunteer participations. Best practice replicated in other countriesPlanning ●Leading Logistics biggest project (+6 Mio USD investment), to redesign and standardize planning processes, implementing a new Planning Tool (APO) for Mexico, Colombia, Ecuador and Peru●ImplementTMS for Colombia and Peru, optimizing load building process by increasing Weight per Shipment in over 5 ton
  • Anheuser-Busch Inbev
    Project Manager
    Anheuser-Busch Inbev Aug 2013 - Aug 2016
    México
    Leading the supply and logistics projects such as:• New yard management system for breweries• Launch the new Control process to optimize pallets and bottles recovery and visibility• Launch the initiatives required for a full ERP implementation in new breweries and vertical plants• Implement a contingency tool to continue operations during ERP maintenance windowsAccomplishments:● Saving over 15 Mio USD through the improvement of existing Logistics Planning processes and the implementation of new processes and technologies● Improve Truck Cycle time in breweries, reducing average 2 hours of wait time per truck ● Change monthly demand forecasting to weekly achieving record accuracy for Mexico sales regions (>85%)● Fleet optimization for all domestic shipments● Operational efficiency through automations on breweries and distribution centers
  • Grupo Modelo S.A. De C.V.
    Project Manager
    Grupo Modelo S.A. De C.V. Jun 2011 - Aug 2013
    México
    Leading the supply and logistics projects such as:• Change Demand Planning Process and tool• Implementation of statistical model to determine optimal inventory policies• Development of manuals and strategies to improve production plan adherence• Define, calculate and implement SCOR and shared metrics• Implement Sales & Operations planning process (S&OP)• In charge of the implementation, monitoring and continuous improvement of the MRP process in Mexico
  • Grupo Modelo S.A. De C.V.
    Supply Chain Sr Consultant
    Grupo Modelo S.A. De C.V. Jun 2007 - Jun 2011
    México
    Responsible of defining the new planning and logistics processes for the new Business Processes Management Model (META)Managed and implemented the integration of the ERP (SAP) and APS (JDA) systemsDefined the correct calculation methods for all Supply Chain KPIs and trained the sales and supply chain teams to identify opportunity areas based on KPIs
  • Grupo Modelo
    Strategic Planning Trainee
    Grupo Modelo Jun 2006 - Jul 2007
    México
    Launched the Nestlé Waters Joint-Venture, responsible for the initial demand planning of all sales regions, route prioritization and scheduling. In charge of monitoring sales, inventory, promotions and activationsGenerated “Best Practices” reports for Strategic Planning, Supply Chain and manufacturing areas based on ABC costingResponsible of creating the feasibility analysis for new SKUs production

Rodrigo Fernández Alcocer Education Details

Frequently Asked Questions about Rodrigo Fernández Alcocer

What company does Rodrigo Fernández Alcocer work for?

Rodrigo Fernández Alcocer works for Publimovil (Startup)

What is Rodrigo Fernández Alcocer's role at the current company?

Rodrigo Fernández Alcocer's current role is Business Administration | Digital Transformation | Project Management | SCRUM | Decision Making | Strategic Vision | Team Leader | Negociation | Budget Management.

What schools did Rodrigo Fernández Alcocer attend?

Rodrigo Fernández Alcocer attended Universidad Anáhuac / Universidad Anahuac, Universidad Anáhuac / Universidad Anahuac.

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