Rodrigo Fraga

Rodrigo Fraga Email and Phone Number

Head of Marketing @ Beiersdorf | Innovation, Medical, Consumer Communication @ Beiersdorf
Rodrigo Fraga's Location
São Paulo, São Paulo, Brazil, Brazil
Rodrigo Fraga's Contact Details

Rodrigo Fraga personal email

About Rodrigo Fraga

As the Head of Marketing at Beiersdorf, leading Eucerin Brazil in innovation, digital, and medical management, I bring over 15 years of expertise from global leaders like Procter & Gamble and L’Oréal. I excel in brand management, consumer goods marketing, and go-to-market strategies, consistently delivering results in diverse business contexts.With a robust background across the entire marketing chain, I specialize in local marketing, digital marketing, e-commerce, and business development. Since 2016, I have built significant expertise in the medical skincare (dermocosmetic) sector, enhancing my experience in both FMCG and the pharmaceutical industry.Known for my strategic vision and collaborative leadership, I drive innovation and sustainable growth while fostering inclusive teams. My experience spans skincare, shave care, and homecare, integrating and translating medical insights into marketing strategies for impactful campaigns.I am also recognized for my skills in leadership, change management, and business transformation. I effectively lead teams through transitions and drive organizational change to achieve business transformation and growth.#Marketing #TradeMarketing #BusinessDevelopment #Ecommerce #Skincare #ShaveCare #Homecare #FeminineCare #DigitalMarketing #MedicalMarketing #ConsumerGoods #PharmaceuticalMarketing #Dermocosmetic #Leadership #ChangeManagement #BusinessTransformation

Rodrigo Fraga's Current Company Details
Beiersdorf

Beiersdorf

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Head of Marketing @ Beiersdorf | Innovation, Medical, Consumer Communication
Rodrigo Fraga Work Experience Details
  • Beiersdorf
    Head Of Marketing - Medical & Consumer
    Beiersdorf Apr 2021 - Present
    Hamburg, De
    Leading the Eucerin Brazil development and transformation in key strategic areas for the business:Innovation: Driving brand growth through breakthrough innovations, resulting in performance significantly above market.Medical: Building strong relationships with the medical community and key opinion leaders (KOLs) to support science-based marketing programs.Consumer Communication: Leading digital transformation with an effective channel strategy, comprehensive full-funnel activation, direct-to-consumer (D2C) initiatives, and long-term CRM engagement.I am recognized for my strategic vision, resilience, and the ability to balance people and business results effectively. My leadership skills enable me to guide the organization and team through significant business transformations, ensuring sustained growth and success
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  • L'Oréal
    Head Of E-Commerce
    L'Oréal Nov 2020 - Mar 2021
    Paris, Fr
    Strategize e-commerce growth and go to market development for Active Cosmetics Division in Brazil.
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  • L'Oréal
    Senior Business Development Manager
    L'Oréal May 2018 - Oct 2020
    Paris, Fr
    Responsible for the go-to-market strategy design and execution of L’Oréal Active Cosmetics Division in Brazil, the #1 manufacturer and brand of dermocosmetic market.Specialist on dermocosmetic brands business development(La Roche-Posay, Vichy, Skinceuticals, CeraVe) on the drug and e-commerce channels, leveraging on shopper and consumer needs to innovate in the market and expand leadership.Key results:2018: double digit evolution in sales and market share growth.
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  • L'Oréal
    Group Marketing Manager - La Roche-Posay
    L'Oréal May 2016 - Apr 2018
    Paris, Fr
    Marketing Group Manager for La Roche-Posay brand in Brazil , accountable for suncare, thermal water and institutional franchises.Responsible for the whole marketing chain, since innovation and product development, translating it into P&L, enabling launches and base business 360 in-market activation, with strong focus on in-store, digital and medical detailing.
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  • Procter & Gamble
    Senior Assistant Brand Manager For Gillette Brazil
    Procter & Gamble Dec 2014 - Apr 2016
    Cincinnati, Ohio, Us
    Assistant Brand Manager for Gillette Prestobarba, Prestobarba3 and Fusion brands in Brazil.Key responsibilities:- Ensure base business health on key brand fundamentals such as distribution, merchandising and pricing.- Design and execute in-market plans for new launches and commercial initiatives for Prestobarba and Fusion brandsKey results achieved:- Prestobarba3 SenseCare launch execution, reaching 2% of market share by the end of year 1.- Base business consumer promotion 360 (media offline and online, in-store (consumer & trade), PR, sponsorship's activation) development from design to execution behind Gillette & Avengers worldwide partnership, adding 1.2pp of market share for 3-blades segment.- Launch of Gillette Proglide Flexball, growing 5-blades franchise sales 2x in 6 months.
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  • Procter & Gamble
    Assistant Brand Manager - Local For Ariel & Ace Brazil
    Procter & Gamble Aug 2012 - Nov 2014
    Cincinnati, Ohio, Us
    Assistant Brand Manager for Ariel and Ace brands, leading in-market execution of marketing initiatives and base business management. Key responsabilites were:- in market execution of initiatives- media strategy by region and vehicle- merchandising planning and execution- in-store activities planning and execution- communication design and execution for local initiatives- digital campaigns design and execution - investment strategy and tracking- trade plans request and in-market tracking- market and competitive data analysisKey results achieved:- Double digit growth for Ariel Powder (127) and Liquids (113).- Market share growth of +0.6pp leading to record share ever for Ariel- Marketing investment optimization of 1pp year over year.
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  • Procter & Gamble
    Assistant Brand Manager - Regional For Ariel Brazil
    Procter & Gamble Aug 2010 - Jul 2012
    Cincinnati, Ohio, Us
    Assistant Brand Manager for Laundry Regional Business Unit - Ariel Brazil
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  • Procter & Gamble
    Marketing Intern - Local For Always Brazil
    Procter & Gamble Dec 2008 - Jul 2010
    Cincinnati, Ohio, Us
    Intern for MDO Brazil Fem Care - Always
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  • Espm Jr. Consultoria Em Marketing
    Consultant
    Espm Jr. Consultoria Em Marketing Jun 2008 - Oct 2008
    Consultant in a market study for business in the healthy food segment.

Rodrigo Fraga Skills

Marketing Strategy Market Research Competitive Analysis Consumer Products Management Advertising Product Launch Marketing Marketing Management Market Analysis Segmentation Strategic Planning Project Coordination Project Delivery Product Launches Laundry Communication Strategy Strategic Communications Fmcg Business Strategy Business Planning Brand Management Press Ev Press Conferences Leadership Digital Marketing Shopper Marketing Strategy Marketing Research Marketing Comercial Trade Marketing E Comm

Rodrigo Fraga Education Details

  • Espm Escola Superior De Propaganda E Marketing
    Espm Escola Superior De Propaganda E Marketing
    Marketing
  • Eurocentres - Bournemouth
    Eurocentres - Bournemouth
    English
  • Escola Waldorf Rudolf Steiner
    Escola Waldorf Rudolf Steiner
    Ensino Médio Completo

Frequently Asked Questions about Rodrigo Fraga

What company does Rodrigo Fraga work for?

Rodrigo Fraga works for Beiersdorf

What is Rodrigo Fraga's role at the current company?

Rodrigo Fraga's current role is Head of Marketing @ Beiersdorf | Innovation, Medical, Consumer Communication.

What is Rodrigo Fraga's email address?

Rodrigo Fraga's email address is ro****@****eal.com

What schools did Rodrigo Fraga attend?

Rodrigo Fraga attended Espm Escola Superior De Propaganda E Marketing, Eurocentres - Bournemouth, Escola Waldorf Rudolf Steiner.

What skills is Rodrigo Fraga known for?

Rodrigo Fraga has skills like Marketing Strategy, Market Research, Competitive Analysis, Consumer Products, Management, Advertising, Product Launch, Marketing, Marketing Management, Market Analysis, Segmentation, Strategic Planning.

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