Rodrigo Filardi V. Souza Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brazil

- Responsible for integrating and ensuring adoption from the business, to the most recent technologies and methodologies developed internally to support and drive company growth, focusing on category management, pricing, portfolio optimization, and shopper insights.- Manage interaction with South and Middle America Zones, India Tech Team, and Commercial Head Quarter Office to ensure global alignment throughout the different teams and stakeholders.- Coordinate with the category management teams from Brazil, Argentina, Chile, Perú, Mexico and Colombia all category management activities with retailers related to clustering and assortment review, planogram implementation, shopper insights research, trade marketing analysis, etc.- Manage an international team of analysts, data scientists, and data engineers to attend to the challenges presented by each market and Global HQ.

São Paulo, São Paulo, Brazil

- Responsible for data analytics and operations, monitoring the accuracy of data process, supporting stakeholders with data review, backfill, exceptions, re-push, and others, using Snowflake as a tool to access the databases located in different AWS S3 buckets.- Create Snowflake schemas, tables, and views to perform transformation and analysis of data for the Report-and-Billing monthly process.- Monitor Airflow DAGs created for different ETLs purposes in case of issues during the process, to identify the cause and address it to the correct team.- Perform jobs in Spinnaker and Jenkins to backfill or re-push different datasets to fix failed jobs.- Support the internal team on issues and exceptions for data divergence.- Access external AdTechs, especially DSPs that are not integrated via API and depend on less reliable sources of data, to run their job again for corrections purposes.- Create and update documentation, spikes, and wiki pages of processes, software applications, and data solutions, to ensure continuous improvement and automation of existing processes.

- Acting as Market Intelligence Manager for a Retail Tech company, developing analytical activities for FMCG, supported by Tableau to create dashboards, which uses On-Premises Big Data infrastructure, providing granular and actionable market insights.

- Responsible for managing operation of VTEX e-commerce ecosystem for a Brazilian premium fashion brand.- Classified Data of ERP Linx emillennium and different company databases, grouping and managing it in Power BI to build different dashboards allowing to identify new business opportunities.- I was also responsible for planning e-commerce platform updates and improvements through the application of Agile Methodology with suppliers and partners, using Trello as a tool to monitor the tasks.

São Paulo, Brazil

- Development of Go-to-Market and promotion strategy for a geek event with estimated turnover of LC 270MM

São Paulo Area, Brazil

- Responsible for the areas of Communication, CRM, Customer Care, Visual Merchandising and Market Intelligence, managing a 20 people team.- Implemented a CRM department, using existing technologies such as Microstrategy and Oracle EBS, and incorporated a CDP with Oracle Unity and campaign management tool with Oracle Responsys.- Repositioned a new company website with improved UX and CRM integrated.- Structured the marketing office with a result & KPI mindset and performance-oriented culture.- Defined new process to manage the campaign calendar to support all business segments.- Unified visual merchandising team and implemented a digital Checklist to standardize the process in all stores.

São Paulo Area, Brazil

- Responsible for the brand management within its market and for the store marketing activities- Built a Brand Comunication Plan, conecting the campaing calendar, media plano on/off and PR activities, bringing consistency to the brand comunication- Realigned the marketing budget focusing in tangible results for the area- Implemented a Visual Merchandising improvenment to ensure best patterns of executionn at the store- Optimized the store planogram focusing on the sub-brand and products productivity- Redefined marketing orgchart to be aligned with portfólio and channels to attend company needs- Seeked for proximity with franchisee creating an open communication channel to contribute for the business

São Paulo, Brazil

RESPONSIBILITIES- Responsible for Palmolive Brand - Soaps (Bar and Liquid) and Hair Care. - Management of brand environment: Consumer Activities, Media, Portfolio Management, Price, Promo, POS Activities performance, reporting periodically to senior management- Build brand strategy to delivery P&L and company objectives- Development of brand activation plan (ATL / BTL / Digital and Social / PR) optimizing brand investment- Responsible for Innovation “Go to Market” strategy- Definition of Base Business Innovation Pipeline with Regional Team- Lead Innovation for Kids Hair Care and Premium Soap- Define Long Term Brand Strategy and Communication PlanACHIEVEMENTS- Led the launch of the new line of soap Palmolive Natureza Secreta, which brought modernity to the brand image, contributed with 100% incremental market share, grew penetration through the entrance of Pharma channel.- Relaunched the Palmolive Hair Care line by introducing more than 50 SKUs with new formulas, packaging and graphics, which were developed together with a global innovation team, resulting in brand repositioning and a resumption of growth in market share after 2 years of negative trend.- Created the concept and developed the line extensions campaigns for the Palmolive Nutri-milk in the soaps category and Palmolive Kids in the Hair Care category.- Introduced Palmolive brand in the segment of sachet liquid soaps, format with 10pp additional margin versus regular package.- Contributed to the recomposition of the soap margin through the implementation of downsizing and cost review.- Participation in decision-making on the acquisition of new production lines and plant expansion through the elaboration and validation of an expansion plan for the liquid soaps category. - Conducted consumer and shopper surveys to identify insights, test and validate new product concepts, qualify the brand image versus competition, and analyze new promotion formats.

Sao Paulo, Brazil

RESPONSIBILITIES- Responsible for Sorriso Brand - Toothpaste and Toothbrush.- Drive and manage the 5Ps to reach business objectives- Lead negotiations with internal teams and suppliers to execute integrated Brand Campaign- Responsible for Brand Campaign Grid to ensure awareness- Management of Communication Investment and allocation - Contribute for TVC production together with Innovation TeamACHIEVEMENTS- Led the challenge of reversing the negative trend of 10-year market share through the development and launch of the Sorriso Extreme White premium line, which contributed to increased sales, margin recomposition and return on equity (ROE) improvement.- Developed the toothpaste line Sorriso Limpeza Completa, created to be the combat brand versus economic product competitors, it contributed to the competitiveness and brought incremental participation.- Elaborated the new communication plan for the Sorriso brand, focusing on digital strategies instead of traditional media, resulting in increased coverage to national reach, focusing on the target consumer and approaching the brand to the consumer.- Implemented toothbrush growth plan through the development of new packaging format developed together with China plant, which contributed with a 10% increase in sales and 1.0pp additional margin for total brand.- Managed the Sorriso annual activity grid to ensure efficient execution with suppliers and ensure 100% utilization of the allocated budget.

Sao Paulo, Brazil

RESPONSIBILITIES- Responsible for direct channel accounts on Southwest region in all company categories.- Development of commercial plan to drive grow and deliver business objectives- Responsible to monitor 5Ps execution and commercial efficiency- Built Joint Business Plan to engage customers on growth objective- Enhance day to day routine by improving operation visibility- Support merchandising team to ensure efficiency at point of sale- Broader participation on the Go to Market for new productsACHIEVEMENTS- Responsible for implementing a joint business plan with customers, which generated greater effectiveness of the commercial agreements and increased by 10% the fulfillment of sales objectives.- Identified an opportunity for improvement in the monitoring of commercial activities and developed a process for monitoring commercial KPIs and point of sales execution, providing managerial information, which contributed to higher assertiveness during negotiations with customer and 15% execution increase at POS.- Implemented category management in 5 clients, increasing Oral Care sales by 5%.- Participated in the development of Go to Market plans for products launch, adding a commercial perspective that resulted in adjustments that increased the coverage of impacted stores by 20%- Conducted trainings for merchandisers and promoters, resulting in increased engagement and a 20% improvement in the number of approaches and conversions with the shopper.

Sao Paulo, Brazil

RESPONSIBILITIES- Responsible for Carrefour and Wal-Mart account to all company categories.- Responsible for implement Customer Service plan according to the business strategy- Support Commercial Team to ensure efficiency on sell-out negotiation- Support Demand Planning to improve S&OP process- Lead customer relationship to improve supply chain efficiency and deliver business results- Management of internal processes, improving significantly the service level to the customer- Actively responsible for a step change in service level. Recognized as one of the top 3 suppliers in all categories after 18 months- Responsible for the customer cost to serve- Responsible for implementation of Shelf Availability Project, using Rout Cause Analysis to identify and solve Out of Stock causes. Project presented at International Logistic Congress- Directly involved in the cultural mindset change to a “Service Culture” company- Ability to influence and build consensusACHIEVEMENTS- Led the review of internal processes and Carrefour processes to identify opportunities to improve customer satisfaction, which I validated and implemented different solutions that improved the service level from 70% to 92% in 12 months and made Unilever the Top 3 supplier in its categories.- Implemented a project for mapping the out-of-stock at point-of-sale using a diagnostic model developed for manufacturing (Loss Tree/Root Cause Analysis), which resulted in a 10% out-of-stock reduction and was presented in partnership with Carrefour at the International Logistics Forum of 2009 in Rio de Janeiro.- Acted as agent of cultural change in the company with the purpose of disseminating the culture of Customer Service according the long-term company strategy.- Responsible to ensuring the synchronization between the commercial and demand planning in order to improve the accuracy of the S&OP process.

Bentonville, Arkansas, Usa (Wal-Mart Head Quarter)

Professional Experience: Supply Chain, Customer Service, Logistics and Demand Planning- Work with Wal-Mart International Team to reduce stock inventory in all stores in Brazil- Development of On Shelf Availability Project to be implemented worldwide- Identify sales opportunities through deep database analysis of customer taking action to reduce Out of Stocks and Sales Losses- Startup of Ready to Replenish Package project for Brazil

Sao Paulo, Brazil

RESPONSIBILITIES- Responsible for Key Accounts and Direct Customers in all company categories.- Ensure logistic efficiency with customers contributing for Colgate to be recognized as top supplier- Lead implementation of CPFR (Collaborative Planning Forecasting and Replenishment) along with Walmart to improve forecast accuracy, ensuring stock control sales improvement- Negotiation of logistic Terms and Conditions contracts with centralized delivery customers- Manage customer and company KPI’s in order to develop common growth- Interface with internal areas to review operational processes and improve logistic efficiency- Review logistical resources to optimize order delivery with sales visit- Development and coordination of deliveries through outsourced fleet- Alignment of products database along with the customer to reduce ordering lossesACHIEVEMENTS- Responsible for managing logistics KPIs and work in partnership with the customers supply team, ensuring that Colgate is the best company in level of service in the categories it operates.- Increased order effectiveness during sales visits by reviewing and adjusting the schedule of visits with the order deliveries, ensuring 100% delivery prior to the next sales visit.- Implementation of the CPFR (Collaborative Planning Forecasting and Replenishment) project with Wal-Mart, ensuring better control of the customer's inventory and generating increase in sales of higher turnover items.- Negotiated a new logistics contract with customers, standardizing the counterparts to all customers, which generated a 10% reduction in logistics costs.

Sao Paulo, Brazil

RESPONSIBILITIES- Responsible for benefits, motivation programs and internal communication- Management of Health, Life and Dental Insurance Plans- Coordinator of "You can make a difference” recognition program- Responsible for internal magazine- Implementation of global intranet at Brazilian subsidiary- Development of internal programs of social welfare and community such as gymnastics, fitness, disease prevention campaigns and donationsACHIEVEMENTS- Responsible for the management of Health, Dental and Life plans, developing a system to ensure the correct movements of more than 10,000 lives and conferences for payment.- Coordinated the international recognition program "You can make a Difference", engaging the areas with meetings about the program, resulting in a 30% increase in the number of appointments.- Reviewed the editorial of Colgate and You magazine to bring the company closer to the employee and their family members- Led the implementation of the first content portal for employees in the company, where the Brazilian subsidiary was the first to provide Intranet access for all employees.- Coordinated a partnership with SOS Mata Atlântica to create a volunteer program with more than 150 employees, as well as the construction of a vivarium of native tree seedlings in each unit of the company.

Mba - Incomplete, Big Data | Analytics | Data Engineering

Big Data: Hadoop, MapReduce , Yarn , Hive, Flume, Sqoop, NiFi, AirFlow, Spark Language: Python, R, SQL, DAX Database: SQL e NoSQL AI e.

Postgraduate, Business Administration And Management, General

Bachelor, Business Administration And Management, General

Technical High School, Data Processing