With over a decade of experience in the fashion retail industry, I am the Chief Marketing Officer at Di Gaspi, one of the largest and most recognized chains in Brazil. I have a BBA degree from Insper and a specialization in marketing communications from ESPM, as well as multiple certifications and honors in the field.My core competencies include developing and executing effective marketing strategies and campaigns, managing online and offline channels, conducting market research and analysis, and building strong relationships with internal and external stakeholders. I have led Di Gaspi to achieve significant growth, profitability, and loyalty, winning several awards such as the Marketing Best in 2013 for the Carlos Casagrande case. My mission is to continue to innovate and optimize the marketing performance and positioning of Di Gaspi in the competitive and dynamic retail market, while delivering value and satisfaction to our customers and partners.