Rodrigo Gianello Email & Phone Number

United States

At CORE, our mission to foster impactful branding and marketing narratives has been my compass. With over a year at the helm of creative direction, I've led a talented team through innovative campaigns that resonate with our community and stakeholders. Our strategy integrates problem framing and B2C marketing, ensuring that our brand identity not only stands out but also aligns seamlessly with our business objectives.My leadership style is built on a foundation of collaborative brainstorming and mentorship, fostering an environment where creativity thrives. The guidance and support provided to our team have translated into high-quality, strategically sound deliverables. Through a hands-on approach from inception to completion, we've successfully communicated CORE's vision and strategy, achieving a harmonious blend of creativity and strategic marketing.

United States

- Developed and communicated a clear creative vision and strategy for numerous projects, campaigns, and brand initiatives, aligning them with the company's overall brand identity and business objectives.- Led brainstorming sessions to generate innovative and impactful ideas for marketing campaigns, advertisements, designs, and other creative projects.- Supervised and mentored a creative team comprising graphic designers, copywriters, art directors, and other professionals, providing guidance, feedback, and support to ensure consistently high-quality work.- Provided creative direction for projects from inception to completion, ensuring the final output aligned with the original concept and met client and company expectations.- Reviewed and approved creative work to maintain high standards of quality, creativity, and relevance.

São Paulo, Brazil

* Directed the brand identity and social media marketing strategy for Elixir; increased Instagram followers by 94% and sales by 35%, added four new stores and achieved ROI within three years * Conceived the company name, brand concept and collaborated with a developer to create the application for ClickPygg; designed and delivered assets including flyers, brochures, posters and T-shirts

Los Angeles, California, United States

* Lead and create the brand identity and social media strategy for four fundraising events per year; achieving 95% social media engagement and exceeding fundraising targets* Direct and manage three employees overseeing the brand strategy for web, mobile, digital television and social media and the conception of creative assets for regional workforce development* Establish the company online presence, overhaul the website and implement a responsive strategy to messaging, increasing daily visitors by 3% and reducing the bounce rate by 40%* Oversee the social media strategy and content creation to increase post reach by 285%, community engagement by 190% and responsiveness to integrated campaigns by 30%* Improve the video brand strategy including logo, messaging and graphics, increasing views by 10K on YouTube* Provide art direction for two annual campaigns, increasing engagement and donation conversion by 27%* Recruit a photographer and model to create the company DE&I page, increasing employee engagement by 5%* Redesign four donor communication publications including the annual report and newsletters, resulting in a mailing list expansion of 15%

Ribeirão Preto Area, Brazil

Los Angeles, California, United States

* Led the rebranding efforts for MTM including recruiting photographers, models and influencers; increased social media engagement by 30% and sales by 37% within three months- Direct and manage the development of all creative assets for MTM Brand including communication campaigns, mood boards, videos and any other creative assets deemed necessary.- Develop branding strategy and design concepts for web, mobile, digital television, data visualization, and social media platforms. - Oversee the management of free-lance photographers on branded content assignments.- Manage and lead multiple creative teams responsible for internal and external custom content initiatives.- Oversee day-to-day content creation for social media channels, including strategy, production, and community engagement- Manage the creative process to ensure our branded content projects are delivered on time, on budget and at the highest level of quality.- Produce content for internal and external marketing and social media- Ensure all touchpoints are on brand, coherent in terms of style, quality, and tone of voice across all channels online, social media, email, point of purchase, mobile, video, print and retail.- Identify trends and opportunities, brand tracking and research, and performance reporting- Partner closely with the digital marketing team to co-create the marketing calendar and maximize the impact of branded content through paid distribution.

Ribeirão Preto, São Paulo, Brazil

* Established and expanded the school; led 25+ staff with 70+ students per month; increased sales by 22% per year and revenue by 98% over 10 years, achieving a buyout and profit of 60%* Utilized radio advertising to raise brand awareness and increase traffic to the website, boosting sales by 43%* Introduced the social media strategy and created a channel on Youtube; increased sales by 22% per year.* Improved productivity while reducing staffing and operational costs in 28% from 2011 to 2013

Ribeirão Preto, São Paulo, Brazil

* Introduce, develop and organize a teachers' training program where teachers are trained and prepared to teach specific design programs at the IESCD* Develop and created the education method for Immaginare Escola de Criação e Artes Visuais, which is the newest and most useful program to teach and learn design* Assistance to students and professors* Hiring of professors and assistants* Planning of disciplines' contents and themes for lecture and workshops* Organization of grades and attendance spreadsheets, professors' meeting and academic agendas* Developing empathy and qualitative survey for some design courses* Review of grades and absences, student transfers, academic reports, enrollments and hold* Survey of material for the library see less

Ribeirão Preto, São Paulo, Brazil

Currently teaches Gestalt and Form Theory, Ergonomics and Visual Language, History of Interior Design, Visual Composition for Interior, Creative Processes, Design Process I and II, Methodology of Design, Branding and Design, Theory of Colors, Aesthetics and Art, Project I and II, Packaging Design, Typography, Symbology, Trend Research and Process ( Graphic, Product and Interior Design Courses).Lecture: Symbology, Trend Research, Canvas and Design Process. Workshops: Creative Lab ( for Marketing undergraduates - UNIP); Creative and Design Process ( for advertising graduates - Faculdades São Luis); Mythology and Symbols ( for high school students - Criar Sistema de Língua Portuguesa); Canvas and Design Thinking. see less

Ribeirão Preto, São Paulo, Brazil

* Developed and managed online marketing campaigns for IESCD, effectively driving brand awareness, engagement and traffic to social media pages* Achieved a strong, visible social media presence and develop concepts with viral potential* Continuously monitor online public relations and ensure the success of client programs* Assessed social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth* Placed stories in Zupi, Design Brasil.Org, Chocolate Design and other design blogs* Monitored all social media content and touch points* Experience in the following analytics tools: Sysimos, Facebook, YouTube analytics, Ladmedia, Hootsuite, Benchmarking, MailChimp and Adwords* Proactive in identifying social trending moments and platform behaviors to create a perfect content for good conversions see less

Ribeirão Preto, São Paulo, Brazil

* Product and Service Design Management* Responsible for design research and product development using scenario and benchmarking methods * Developed and implemented all marketing, design and advertising activities * Customized Canvas to develop new or existing business models and projects* Developed physical and digital distribution business plans for titles, marketing strategy, product positioning, street date analyses, product configurations, and managing fixed advertising costs.* Managed all stages of projects - concept, design, copywriting, pre-press and production.* Planned and executed brand content strategy for inbound marketing* Expertise in Digital Marketing, Social Media and analytic platforms for Youtube, Google and Facebook Managed company website, social media presence and online marketing.* Coordinated events such as: Fnac IESCD Week, IESCD Exhibition and Trial Classes

Ribeirão Preto, São Paulo, Brazil

Treinamento in company feito em parceria com IESCD - Immaginare Escola de Criação e Design.Aulas para o departamento de Multimídia: conceitos sobre o processo de criação, desenvolvimento de técnicas para resolução de problemas, o efeito do design thinking no processo do pensamento, as técnicas de "boards, moodboards, trendboards, mapeamento e utilização de matrizes. Marketing x Storytelling, Transmídia como estratégia de comunicação digital.Carga horária: 16 aulas.

Ribeirão Preto, São Paulo, Brazil

* Created advertising campaigns, brands, illustrations, stamps, packages and events for clients who demanded the highest quality* Developed Trend and Design Research* Improved monthly summary reports for clients to improve communication between the agency and its customers* Developed innovative concepts and composition of images for agency which directly resulted in increased revenues.* Produced texts and concepts writing for campaigns and design projects.* Executed Photograph production

São Paulo, Brazil

* Organized the first design exhibition of the University. In 2004, the San Luis’s students were winners of the design regional competition* Innovated an original teaching method and succeeded in improving the quality of lessons by researching cutting-edge methods and creative processes* Participated as creative director of the model advertising agency

Ribeirão Preto, São Paulo, Brazil

- Defined marketing strategy and plan.- Communicated and managed tactical details with cross-functional teams (Creative Services, Promotions, Operations, Sales Administration, Media, Interactive Marketing, Research, Publicity, Sales, Legal and Management).- Developed and implemented creative and brand strategies. - Review and approve all creative materials for accuracy and brand integrity including promotional assets, PR clips, packaging, ad mat, one sheets, TV inset art, online banner ads, social media posts etc.- Develop and implement advertising campaigns, communications strategies and visual identity.

Master'S Degree, Strategic Design

Postgraduate Degree, Multimedia Design

Bachelor Of Arts - Ba, Social Communication & Marketing

Certificate, Digital Transformation

Certificate, Communication & Media Studies

Certificate, Brand And Product Management

Certificate, Methodology Of History

Master Classes, Design Leadership