Wide experience in large companies in the consumer goods & retail markets such as Carrefour, Danone, Bauducco, New Zealand Milk (Nestle), Quaker, Jonhson & Jonhson, JBS and BRF, working in marketing,loyalty program, trade marketing, category management, innovation, incentives, strategic planning, research, CS, digital, cost analysis / P$L, price formation, public relations, mergers & acquisitions, fairs and events.Trips to more than 70 countries as well as a thorough knowledge of the Brazilian territory have given me a deep perception of the market, making me able to identify consumer needs and wishes, habits and attitudes and the main trends in different market segments.I have been successful in conducting the strategic repositioning of companies and brands, generating added value; putting together high performance teams and in developing new strategic opportunities; I am a creative professional with a thorough knowledge of the Brazilian retail market, having conducted several studies about segmentation, branding and consumer buying process. I have conducted extensive work in communication as the VP of ABA – “Brazilian Association of Advertisers” and as an Advisor and President at CONAR – Conselho Nacional de Autorregulamentação Publicitária “National Advertising Self-Regulating Council.”. Mentor for over ten years at Endeavor.