Rodrigo Gruner Email and Phone Number
State of São Paulo, Brazil
Rodrigo Gruner's Location
São Paulo, São Paulo, Brazil, Brazil
Rodrigo Gruner's Contact Details
Rodrigo Gruner work email
- Valid
- Valid
- Valid
Rodrigo Gruner personal email
n/a
About Rodrigo Gruner
- Experiência em funções de Marketing e Planejamento nas indústrias de Telecom, TI e Mídia- Liderança de equipes multidisciplinares e de estruturas com um ou mais níveis de gestores de pessoas- Grande capacidade analítica e de diagnóstico- Habilidade técnica e experiência no desenvolvimento de apresentações de resultados e projetos para diferentes níveis executivos, internos e externos - Conhecimento em planejamento e negociação de planos de mídia
Rodrigo Gruner's Current Company Details
Rodrigo Gruner Work Experience Details
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Vp Of Innovation, New Business And ElectronicsVivoState Of São Paulo, Brazil
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Executive Director For New Business, Innovation And ElectronicsVivo (Telefônica Brasil) Apr 2023 - PresentSão Paulo, Sp, Br• Added responsibility over the Consumer electronics business in Vivo, including smartphones, accessories and other electronics -
New Business And Innovation DirectorVivo (Telefônica Brasil) Jan 2021 - Apr 2023São Paulo, Sp, Br• Responsible for the development of businesses regarding the Vivo’s Digital Ecosystem strategy for B2C and B2B2C• Led the creation of new businesses in Financial Services (Vivo Money and Vivo Pay), Education (Vivae), Health (Vida V), Smart Home and other verticals• Led the creation of a Corporate Venture Capital fund of R$320 million, focused on the thesis of the Digital Ecosystem
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Digital Services And Innovation DirectorVivo (Telefônica Brasil) Dec 2018 - Dec 2020São Paulo, Sp, Br• Leading Digital Services (VAS) business, including product management and development of partnerships with OTT players, financial services, and Telco VAS partners• Responsible for the digital strategy for Digital Services, leading a program with the objective of transforming Vivo in a digital hub in Brasil, where consumers will be able to purchase and manage all subscriptions of digital services through Vivo (including all major OTT players)• As responsible for new businesses, led the creation and launch of two services that will generate more than R$200M in incremental EBITDA in 5 years (Consumer IoT and Financial Services)• Led the development of a personal loan partnership, leading to an internal spin off (new business) as well as payment methods partnerships• Reporting to VP of Strategy and Innovation
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Planning And Devices B2C DirectorVivo (Telefônica Brasil) Oct 2016 - Nov 2018São Paulo, Sp, Br• Responsible for the B2C Devices Business (smartphones and accessories), including portfolio definition, vendors relationship and purchase, offers definition and communication• Direct leadership on business transformation, leading to a 50% YoY Revenue growth in 2018 with Opex (subsidies) reduction of more than 20%• Responsible for planning cycles for B2C (mobile, fixed, devices), including revenue, costs and opex planning, control and forecasting • Leading team of 140 people
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Business Planning And Strategy Director - Fixed B2CVivo (Telefônica Brasil) Jun 2015 - Sep 2016São Paulo, Sp, Br• Responsible for fixed business strategy and coverage expansion decisions• Leadership on revenue, costs and opex planning, control and forecasting (B2C Fixed Business)• Decision making support on the business unit• Responsible for CapEx allocation and optimization in the Fixed Business
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Investment Committee MemberVivo Ventures Jul 2022 - Present -
Membro Do ConselhoFundação Telefonica Vivo Jul 2022 - Present
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Innovation Committee MemberCpqd Jun 2022 - PresentCampinas, Sp, Br -
Board MemberVivae May 2022 - Present -
Sales And Marketing Planning DirectorGvt Feb 2013 - May 2015São Paulo, Sp, Br• Leadership of Marketing Planning, Market Expansion and Sales Planning (up to May/14) • Marketing Planning was responsible for revenue, costs and opex planning, control and forecasting for all segments (Consumer, Business) and products (fixed voice, broadband, TV)• Market Expansion team identified, analyzed and recommended areas (new cities or current areas) for network expansion, with CapEx investments of more than USD 500 million per year• Supported and sponsored new process that reduced investments payback in more than 10%• Implemented sales goals process, reducing commissions expenditures in more than 10% in 2013• Increased accuracy in sales projections, helping to reduce extraordinary expenses of installations’ teams in more than 50% • Led team of more than 50 people • Report and present results of business and projects to CEO and VPs -
Pricing Sr. Manager - Latin AmericaDell Feb 2011 - Feb 2013Round Rock, Texas, Us- Cross-channel price optimization process implementation, minimizing conflict and increasing product margins;- Price and taxes optimization project that generated more than one million dollars in annual savings;- Prices decision making process reduced with competitive tracking process;- Team with members in four different countries in Latin America. -
Business Planning Sr. Consultant - Latin AmericaDell Sep 2009 - Feb 2011Round Rock, Texas, UsKey responsibilities as Pricing Sr. Manager- Business planning activities for the LA Consumer Business (focus on Direct sales)- Work with cross-functional teams to ensure business growth- Analysis and recommendations to support product and offers decisions.Additionally acted as Leader of Long Term Planning Process (Playbook)- Led development of 3 years plan for Brazil operation- Multi-functional team management with nine business leaders- Plan identified strategic pillars, initiatives and synergies within business units to increase business revenue by 50%- Presentation to executives
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Brand ManagerDell Feb 2009 - Dec 2009Round Rock, Texas, Us- Consumer Desktops management for Brazil, including offers and portfolio definition- Marketing leader responsible for development and launch of first desktop developed exclusively for the Brazilian market
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Marketing Advisor - Latin AmericaDell Mar 2006 - Jan 2009Round Rock, Texas, Us- Led development of Marcom processes for new segment in the company (Consumer)- Demand generation planning and execution for consumer transactional business, including agency briefing and negotiation- Demand generation planning, media plan definition and consolidation of print media, direct marketing and online plans- Coordination of media plan execution with agency- Media budget allocation and definition
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Marketing AnalystGrupo Rbs Jul 2004 - Feb 2006Porto Alegre, Rs, Br- Coordination of institutional advertising campaigns developed by advertising agencies- Coordination of project of organization of RBS’ brand architecture- Development of multimedia projects, integrating RBS’ offer - Coordination of the implementation of a Business Intelligence system - Team member in projects conducted by external consultancy firms (Review of Strategic Planning and Identification of Opportunities in Commercial Process) -
Marketing Research AnalystGrupo Rbs Aug 2002 - Jun 2004Porto Alegre, Rs, Br- Coordination of research projects for customers in several markets (media, telco, financial, etc.)- Planning, execution and analysis of research projects using quantitative and qualitative techniques and also secondary data analysis- Support in development and analysis of data mining projects
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Marketing InternMars Aug 2001 - Aug 2002Mclean, Virginia, Us
Rodrigo Gruner Skills
Business Planning
Strategy
Analysis
Cross Functional Team Leadership
Marketing Strategy
Pricing
Business Development
Strategic Planning
Marketing
Media Planning
Competitive Analysis
Product Marketing
Management
Product Management
Team Leadership
Marketing Management
Business Strategy
Direct Sales
Planejamento Empresarial
Sales Operations
Market Analysis
Email Marketing
Business Analysis
Market Planning
Leadership
Negotiation
E Commerce
Telecommunications
Marketing De Produtos
Planejamento De Mercado
Desenvolvimento Empresarial
Rodrigo Gruner Education Details
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Fgv - Fundação Getulio VargasGeneral -
Federal University Of Rio Grande Do SulBusiness
Frequently Asked Questions about Rodrigo Gruner
What company does Rodrigo Gruner work for?
Rodrigo Gruner works for Vivo
What is Rodrigo Gruner's role at the current company?
Rodrigo Gruner's current role is VP of Innovation, New Business and Electronics.
What is Rodrigo Gruner's email address?
Rodrigo Gruner's email address is gr****@****.com.br
What schools did Rodrigo Gruner attend?
Rodrigo Gruner attended Fgv - Fundação Getulio Vargas, Federal University Of Rio Grande Do Sul.
What are some of Rodrigo Gruner's interests?
Rodrigo Gruner has interest in Education.
What skills is Rodrigo Gruner known for?
Rodrigo Gruner has skills like Business Planning, Strategy, Analysis, Cross Functional Team Leadership, Marketing Strategy, Pricing, Business Development, Strategic Planning, Marketing, Media Planning, Competitive Analysis, Product Marketing.
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