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Rodrigo Gruner Email & Phone Number
VP of Innovation, New Business and Electronics
at
Vivo
1 work email found
@terra.com.br
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
VP of Innovation, New Business and Electronics
Location
São Paulo, São Paulo, Brazil
Who is Rodrigo Gruner? Overview
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Quick answer
Rodrigo Gruner is listed as VP of Innovation, New Business and Electronics at Vivo, based in São Paulo, São Paulo, Brazil. AeroLeads shows a work email signal at terra.com.br and a matched LinkedIn profile for Rodrigo Gruner.
Rodrigo Gruner previously worked as Executive Director for New Business, Innovation and Electronics at Vivo (Telefônica Brasil) and New Business and Innovation Director at Vivo (Telefônica Brasil). Rodrigo Gruner holds Post Secondary, Finance, General from Fgv - Fundação Getulio Vargas.
Company email context
Email format at Vivo
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{last}@terra.com.br
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Profile bio
About Rodrigo Gruner
- Experiência em funções de Marketing e Planejamento nas indústrias de Telecom, TI e Mídia- Liderança de equipes multidisciplinares e de estruturas com um ou mais níveis de gestores de pessoas- Grande capacidade analítica e de diagnóstico- Habilidade técnica e experiência no desenvolvimento de apresentações de resultados e projetos para diferentes níveis executivos, internos e externos - Conhecimento em planejamento e negociação de planos de mídia
Listed skills include Business Planning, Strategy, Analysis, Cross Functional Team Leadership, and 27 others.
Current workplace
Rodrigo Gruner's current company
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18 roles
Rodrigo Gruner work experience
A career timeline built from the work history available for this profile.
Executive Director For New Business, Innovation And Electronics
Current- Added responsibility over the Consumer electronics business in Vivo, including smartphones, accessories and other electronics
Apr 2023 - Present
New Business And Innovation Director
- Responsible for the development of businesses regarding the Vivo’s Digital Ecosystem strategy for B2C and B2B2C
- Led the creation of new businesses in Financial Services (Vivo Money and Vivo Pay), Education (Vivae), Health (Vida V), Smart Home and other verticals
- Led the creation of a Corporate Venture Capital fund of R$320 million, focused on the thesis of the Digital Ecosystem
Jan 2021 - Apr 2023
Digital Services And Innovation Director
- Leading Digital Services (VAS) business, including product management and development of partnerships with OTT players, financial services, and Telco VAS partners
- Responsible for the digital strategy for Digital Services, leading a program with the objective of transforming Vivo in a digital hub in Brasil, where consumers will be able to purchase and manage all subscriptions of.
- As responsible for new businesses, led the creation and launch of two services that will generate more than R$200M in incremental EBITDA in 5 years (Consumer IoT and Financial Services)
- Led the development of a personal loan partnership, leading to an internal spin off (new business) as well as payment methods partnerships
- Reporting to VP of Strategy and Innovation
Dec 2018 - Dec 2020
Planning And Devices B2C Director
- Responsible for the B2C Devices Business (smartphones and accessories), including portfolio definition, vendors relationship and purchase, offers definition and communication
- Direct leadership on business transformation, leading to a 50% YoY Revenue growth in 2018 with Opex (subsidies) reduction of more than 20%
- Responsible for planning cycles for B2C (mobile, fixed, devices), including revenue, costs and opex planning, control and forecasting
- Leading team of 140 people
Oct 2016 - Nov 2018
Business Planning And Strategy Director - Fixed B2C
- Responsible for fixed business strategy and coverage expansion decisions
- Leadership on revenue, costs and opex planning, control and forecasting (B2C Fixed Business)
- Decision making support on the business unit
- Responsible for CapEx allocation and optimization in the Fixed Business
Jun 2015 - Sep 2016
Investment Committee Member
Current
Jul 2022 - Present
Membro Do Conselho
Current
Fundação Telefonica Vivo
Jul 2022 - Present
Innovation Committee Member
Current
Jun 2022 - Present
Board Member
Current
May 2022 - Present
Sales And Marketing Planning Director
- Leadership of Marketing Planning, Market Expansion and Sales Planning (up to May/14)
- Marketing Planning was responsible for revenue, costs and opex planning, control and forecasting for all segments (Consumer, Business) and products (fixed voice, broadband, TV)
- Market Expansion team identified, analyzed and recommended areas (new cities or current areas) for network expansion, with CapEx investments of more than USD 500 million per year
- Supported and sponsored new process that reduced investments payback in more than 10%
- Implemented sales goals process, reducing commissions expenditures in more than 10% in 2013
- Increased accuracy in sales projections, helping to reduce extraordinary expenses of installations’ teams in more than 50%
Feb 2013 - May 2015
Pricing Sr. Manager - Latin America
- Cross-channel price optimization process implementation, minimizing conflict and increasing product margins;- Price and taxes optimization project that generated more than one million dollars in annual savings;- Prices decision making process reduced with competitive tracking process;- Team with members in four different countries in Latin America.
Feb 2011 - Feb 2013
Business Planning Sr. Consultant - Latin America
Key responsibilities as Pricing Sr. Manager- Business planning activities for the LA Consumer Business (focus on Direct sales)- Work with cross-functional teams to ensure business growth- Analysis and recommendations to support product and offers decisions.Additionally acted as Leader of Long Term Planning Process (Playbook)- Led development of 3 years.
Sep 2009 - Feb 2011
Brand Manager
- Consumer Desktops management for Brazil, including offers and portfolio definition- Marketing leader responsible for development and launch of first desktop developed exclusively for the Brazilian market
Feb 2009 - Dec 2009
Marketing Advisor - Latin America
- Led development of Marcom processes for new segment in the company (Consumer)- Demand generation planning and execution for consumer transactional business, including agency briefing and negotiation- Demand generation planning, media plan definition and consolidation of print media, direct marketing and online plans- Coordination of media plan execution.
Mar 2006 - Jan 2009
Marketing Analyst
- Coordination of institutional advertising campaigns developed by advertising agencies- Coordination of project of organization of RBS’ brand architecture- Development of multimedia projects, integrating RBS’ offer - Coordination of the implementation of a Business Intelligence system - Team member in projects conducted by external consultancy firms.
Jul 2004 - Feb 2006
Marketing Research Analyst
- Coordination of research projects for customers in several markets (media, telco, financial, etc.)- Planning, execution and analysis of research projects using quantitative and qualitative techniques and also secondary data analysis- Support in development and analysis of data mining projects
Aug 2002 - Jun 2004
Marketing Intern
Aug 2001 - Aug 2002
2 education records
Rodrigo Gruner education
Post Secondary, Finance, General
Fgv - Fundação Getulio Vargas
Bachelor'S, Business
Federal University Of Rio Grande Do Sul
FAQ
Frequently asked questions about Rodrigo Gruner
Quick answers generated from the profile data available on this page.
What company does Rodrigo Gruner work for?
Rodrigo Gruner works for Vivo.
What is Rodrigo Gruner's role at Vivo?
Rodrigo Gruner is listed as VP of Innovation, New Business and Electronics at Vivo.
What is Rodrigo Gruner's email address?
AeroLeads has found 1 work email signal at @terra.com.br for Rodrigo Gruner at Vivo.
Where is Rodrigo Gruner based?
Rodrigo Gruner is based in São Paulo, São Paulo, Brazil while working with Vivo.
What companies has Rodrigo Gruner worked for?
Rodrigo Gruner has worked for Vivo, Vivo (Telefônica Brasil), Vivo Ventures, Fundação Telefonica Vivo, and Cpqd.
How can I contact Rodrigo Gruner?
You can use AeroLeads to view verified contact signals for Rodrigo Gruner at Vivo, including work email, phone, and LinkedIn data when available.
What schools did Rodrigo Gruner attend?
Rodrigo Gruner holds Post Secondary, Finance, General from Fgv - Fundação Getulio Vargas.
What skills is Rodrigo Gruner known for?
Rodrigo Gruner is listed with skills including Business Planning, Strategy, Analysis, Cross Functional Team Leadership, Marketing Strategy, Pricing, Business Development, and Strategic Planning.
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