Rodrigo Vaz Da Silva Email & Phone Number

London, Gb

İstanbul, Tr

Satellite Beach, Florida, Us

Clients & roles Included:- Digital Growth Audit (Fintech Company)- Product Workshop (MMP)- UA Launch Strategy Advisory (Social VR Product)

Limassol Municipality, Limassol, Cy

Drove significant optimization on Capital.com’s UA framework, implementing a clear measurement and ROAS-driven framework and re-balancing channel investments to ensure profitable spend. Significant improvement of ROAS in less than 3 months and implemented best practices across creative production, campaign set-ups and buying operations.

Stockholm, Se

Hired and built a 15+ team responsible for growth strategy and analytics at King, working closely with media buyers to ensure best-in-class budget allocation, LTV forecasting, attribution rules & campaign optimization and with product owners to ensure focus on the right drivers for growth. Drove double-digit profitable UA growth for Candy Crush Saga for 4 consecutive years (2018-2022).- Global Marketing ROI, performance evaluation and player analytics management- Player Lifetime Value forecasting and analysis across different install channels- Product lifecycle management, marketing results, investment analysis and performance review- Develop & implement new player acquisition strategies with the Global Marketing team & Product teams- Creative Testing framework- Buying automation products increasing efficiency and effectiveness of digital UA- Strategic planning of global digital acquisition budget across all King titles, having grown our investment by over +80% in the past two years while keeping an industry-leading profitability framework

Stockholm, Se

Stockholm, Se

Stockholm, Se

Middlesex, England, Gb

Led a small team focused on driving the marketing performance for Sky’s Entertainment channels, as well as developing a single strategic plan to achieve viewing and value targets through understanding the market and Sky's consumers with a focus on:- Managing all performance tracking across Entertainment including brand monitoring, ATL performance, social and content viewing, ensuring a clear understanding of Sky's performance across the organisation- Using market and customer insights to identify opportunities and deliver strategic propositions to drive subscriber value and growth- Leading the implementation of a unified customer segmentation strategy with the objective of reducing churn and improving ARPU - Working in close collaboration with the Insights team to create actionable insight-based plans to improve and enhance performance- Coordinate marketing and campaign teams to measure the impacts of our activities and build mitigation plans when required

Minato-Ku, Tokyo,, Jp

Responsible for leading the Strategic Insight and Analytics areas for Product & Digital Marketing team, including social performance, web and app analytics as well as competitor tracking and reporting & customer satisfaction & usage insights.- Ownership of performance tracking, insights & reporting across a range of global channels including website (sonymobile.com), social, eCRM and owned app (Xperia Lounge), managing a team of 5 contractors across all analytics projects- Alignment of key insights with a commercialized action plan, and data-driven support in developing of new consumer propositions. - Led a growth hacking cross-functional initiative across SOMC’s digital organization (A/B Testing, Content Effectiveness, User clustering, app usage analysis, etc.) leading to an improvement in Xperia Lounge’s MAU of around 20% in 6 months - Interface to PM and DM stakeholders, managing ongoing analytical strategic requirements, market testing and campaign optimisation

Minato-Ku, Tokyo,, Jp

Minato-Ku, Tokyo,, Jp

San Diego - Us | Tokyo - Jp, Us

- Development and implementation of new channel strategy for over 300 VAIO shop-in-shops across Europe increasing average profitability per store by over 20% year on year.-Creation and control of a set of Retail Guidelines to be followed at an European level for all VAIO managed shopping points across 17 different countries- Profit, return on investment and sell-out analysis of all managed VAIO shops in shop across Europe, including analysis of new potential implementations and ROI analysis and estimation (over 30 new SIS opened with positive ROI)- Management of in-store communication materials, refreshed seasonally including all POS material, support materials for promoters and print, accounting for a budget of over 1M€- Lead on project of in-store implementation of NFC-enabled materials for product demonstration, focusing on driving a new connectivity story across a "One-Sony" concept ranging from TV's to Smartphones, Laptops & other electronics

New York, Ny, Us

-Developed social strategy for the company and represented artists. (over 10 000 fans acquired at global Facebook page in 6 months)-Developed new a strategic partnership with key national digital media players, increasing Sony's national reach to an audience four times bigger than its own social footprint .-Developed digital marketing strategies for commercial launches of artists such as AC/DC, Paulo Gonzo, Aurea and Hurts (4 commercial launches successfully executed over 6 months)

Valencia, Valencia, Es

- Managed and supported in-house commercial teams for companies such as Repsol, Securitas and Heineken-Delivered a portfolio analysis of potential new clients including lead prospection, potential business models and profit analysis-Supported in-house account management teams in generating valuable leads and business opportunities (Over 200 leads provided over the course of one year)

Exchange Semester, International Business Administration

Masters, International Business Administration

Exchange Year, Marketing And General Business

Bachelor, Advertising And Marketing