Rodrigo Vaz Da Silva Email & Phone Number

London, GB

İstanbul, TR

Satellite Beach, Florida, US

Clients & roles Included:- Digital Growth Audit (Fintech Company)- Product Workshop (MMP)- UA Launch Strategy Advisory (Social VR Product)

Limassol Municipality, Limassol, CY

Drove significant optimization on Capital.com’s UA framework, implementing a clear measurement and ROAS-driven framework and re-balancing channel investments to ensure profitable spend. Significant improvement of ROAS in less than 3 months and implemented best practices across creative production, campaign set-ups and buying operations.

Stockholm, SE

Hired and built a 15+ team responsible for growth strategy and analytics at King, working closely with media buyers to ensure best-in-class budget allocation, LTV forecasting, attribution rules & campaign optimization and with product owners to ensure focus on the right drivers for growth. Drove double-digit profitable UA growth for Candy Crush Saga for 4.

Stockholm, SE

Stockholm, SE

Stockholm, SE

Middlesex, England, GB

Led a small team focused on driving the marketing performance for Sky’s Entertainment channels, as well as developing a single strategic plan to achieve viewing and value targets through understanding the market and Sky's consumers with a focus on:- Managing all performance tracking across Entertainment including brand monitoring, ATL performance, social.

Minato-ku, Tokyo, JP

Responsible for leading the Strategic Insight and Analytics areas for Product & Digital Marketing team, including social performance, web and app analytics as well as competitor tracking and reporting & customer satisfaction & usage insights.- Ownership of performance tracking, insights & reporting across a range of global channels including website.

Minato-ku, Tokyo, JP

Minato-ku, Tokyo, JP

San Diego - US | Tokyo - JP, US

- Development and implementation of new channel strategy for over 300 VAIO shop-in-shops across Europe increasing average profitability per store by over 20% year on year.-Creation and control of a set of Retail Guidelines to be followed at an European level for all VAIO managed shopping points across 17 different countries- Profit, return on investment.

New York, NY, US

-Developed social strategy for the company and represented artists. (over 10 000 fans acquired at global Facebook page in 6 months)-Developed new a strategic partnership with key national digital media players, increasing Sony's national reach to an audience four times bigger than its own social footprint.-Developed digital marketing strategies for.

Valencia, Valencia, ES

- Managed and supported in-house commercial teams for companies such as Repsol, Securitas and Heineken-Delivered a portfolio analysis of potential new clients including lead prospection, potential business models and profit analysis-Supported in-house account management teams in generating valuable leads and business opportunities (Over 200 leads provided.

Exchange Semester, International Business Administration

Masters, International Business Administration

Exchange Year, Marketing And General Business

Bachelor, Advertising And Marketing