Rodrigo Haddad Email & Phone Number

Rotkreuz, Zug, Ch

Br

Curitiba, Parana, Br

São Paulo, Sp, Br

São Paulo, Sp, Br

Off-Trade Key Accounts | Apps & Platforms | Pure Players | Owned eStoresData & Insights | Digital Trade Marketing

New York, New York, Us

Slough, Berkshire, Gb

• Health digital strategy in Brazil, covering the brands Naldecon, Strepsils, Luftal, LuftagastroPro, Olla, Jontex, Dermodex, Veet, Enfamil, Enfagrow and Sustagen.• E-commerce marketplace project, B2B and B2C, through full-service logistics partner.• Key Account of the e-commerce customer base, including pure players such as Amazon and hybrid networks such as Raia Drogasil.• Push customer’s sell out and excellence in online store execution.• Online mindset into the company's culture, adapting policies and processes in departments surrounding e-commerce.

Treviso, It

• Brand Manager, managing portfolio, products import and defining pricing policy, budget control, margin and partners commission.• Interface with Logistics, Finance and Post-Sales for effective problem solving.• Negotiating and partnering with e-commerce suppliers in the implementation of performance marketing routines, such as SEM, Retargeting, Affiliates, B2B, E-mail Marketing, Social Media and Marketplace.• Branding and commercial campaigns according to retail seasonality.• E-mail marketing targeting, lead generation, automation and analysis, as well as influencer, social media, blogs, PR and inbound marketing campaigns.• UX optimizations, proposing website usability and navigability improvements.• Development of marketplace in Amazon, B2W, CNova, Fast Shop, Mercado Livre, Netshoes and Walmart.• ATL campaigns with merchandising on TV and print media, in addition to the coordination of events, as an exhibitor, sponsor or organizer.• Coordinating a team focused on skills training.

São Paulo, Sp, Br

• Projects involving physical stores and the App platform, largest asset for carrying out the company's multi-channel focus.• Monitoring and analysis of metrics for daily optimization of App Install and Engagement campaigns, aiming to achieve ROI, revenue and LTV objectives.• Experience with ASO, SEM, Facebook Ads, Retargeting, Display and Affiliates for the app.• Agile methodology, including Scrum and Kanban, to guide IT towards UX features development in iOS and Android applications.

São Paulo, Sp, Br

• SEM and Marketplace budget control and optimization for the e-commerce.• BI orientation for the development of marketing performance dashboards. • Responsible for partners such as Google, Yahoo, Microsoft, Facebook, Kenshoo, Criteo, BrandVerity, B2W, Mercado Livre, Walmart, Buscapé and others.• Responsible for Trade Marketing, raising and managing cooperative funds from brands such as Adidas, Asics and Mizuno.

São Paulo, São Paulo, Br

• Responsible for the brand internationalization projects (China, UK and USA).• Fan base management and its CRM program.• Assistance and activation of partners (AmBev, Omni and LTM).• Social media management.

Leeds, West Yorkshire, Gb

• Development of the agency’s branding methodology.• Research, analysis and diagnosis of clients.• Proposition of marketing and branding plans for corporations, NGOs and clubs.

Graduate Degree, Business Economics

Economics

Bachelor Degree, Publicidade E Marketing

Sports Management