Rodrigo Tonello Email & Phone Number

London, England, United Kingdom

Hästens creates the world's finest handcrafted beds and sleep products with unparalleled quality, luxury, and comfort. In my role as Flagship Store Manager, I've achieved impressive results by doubling year-over-year revenue and streamlining our business operations for greater efficiency at a lower cost structure. The efforts leading my team have led us to propel our store to rank among the top 5 performing stores worldwide.

London, England, United Kingdom

Dual site Store Manager. Responsible for launching Peloton’s most premium location in the international market.Impact and Results:Led the store to be the top-selling showroom in the country, with a total sale contribution of 35%, and more than 10% of total web sales.Delivered 9% above FY 2021 sales target, the second best performance in the countryAchieved the highest ATV in Central London, outperforming the region’s average by +11%.Trained my team to introduce clients to the full brand experience, combining connected fitness unit sales with accessories and extended service plans, delivering the highest UPT in the region, at +15% RA, making Harrods the top shop-in-shop location in the region in total volume.Achieved the highest percentage of total sale mix for the Peloton Tread, the company’s most-anticipated product launch, outperforming the regional average by 9 percentage points.

Londres, Reino Unido

Hollister (Stratford)Led a team of over 40 associates to become one of the top 3 stores in the UK, achieving conversion rates and average transaction values of more than +30% LY, increasing total LY sales by +19% and double digit positive spreads, despite a sharp decrease in traffic.Increased Average Transaction Value by 4% LY, Units per Transaction by 2% LY and Average Unit Retail by 2% LY, by redefining the customer experience in-store, through extensive associate training and engagement.Identified weekly “must-win” and “must-fix” departments, maximizing profit on top-selling departments and fixing ones with potential, leading to double their revenue.Designed a plan to reverse an over-budget expenditure of more than 200 part-time hours, saving the company a considerate sum of money.

Londres, Reino Unido

Abercrombie Kids (Mayfair - Flagship)Led a team of 4 managers and 30 associates to achieve every quarterly sales target, exceeding quota by +10%.Increased Average Transaction Value by 7% LY, Units Per Transaction by 10% LY and Average Unit Retail by 5% LY, by creating engaging merchandise presentations to motivate larger purchases.Established new ways to promote brand loyalty to The A&F Club, increasing the score of new and returning members by over 60%.Expanded our Omni channel performance, increasing the total volume of online Orders in Store by 200% LY.Introduced Fierce, the company’s signature fragrance, to the brand’s assortment, generating an additional 10% revenue weekly.Collaborated to achieve a country-wide effort to save an additional 10 million dollars for the company in the space of 2 months, by keeping tight control of payroll usage, anticipating future business trends to adjust budgets accordingly, maximizing efficiency, whilst implementing the same approach when budgeting for supplies.

Londres, Reino Unido

Abercrombie & Fitch (Mayfair - Flagship)Promoted to perform a ten-week program focused on developing new leadership, through tailored immersions in all aspects of successfully managing a multimillion-dollar organization, such as Recruiting and People Development, Shop Floor Supervision and Visual Merchandising. Responsibilities included motivational pre-open meetings with over 30 part-time associates, setting ambitious individual and team goals, a work that translated into being nominated the best performing manager in the district.

Londres, Reino Unido

As a Key Holder at the Abercrombie & Fitch Flagship Store in London, I was responsible for supervising the shop floor, leading a team of Brand Representatives and Cash Leads to help successfully drive the business, delivering world class customer experience. Along with my team, we were able to improve customer satisfaction, increase product knowledge through everyday training, experience higher conversion rates and also engage more clients on our loyalty program, the A&F Club.

Londres, Inglaterra, Reino Unido

Brand ambassador for both brands in Selfridges and flagship stores in Mayfair. Exceeded targets by 40%, resulting in becoming the top-seller at Chanel.

São Paulo E Região, Brasil

Responsible for mentoring and training a passionate team of 20 retail specialists at Nespresso's Flagship Boutique Team in Brazil on premium retail techniques, customer experience and loyalty. As an Innovation Leader for 15 boutiques ,I partnered with different stakeholders to develop work plans for multiple projects, focused on improving customer experience, cost reduction and new product launches.

São Paulo E Região, Brasil

Responsible for launching the brand in Brazil, creating brand awareness for one of the most sought-after fashion accessories across the globe. Responsibilities included direct foreign trade with Italy, logistics, training and managing the sales team, product curation and implementation of the first boutique in Brazil at one of the most luxurious shopping centres in LATAM.

Naples, Flórida E Região, Estados Unidos

Coordination of the sales team, specially on Fine Dining, through administrative and operational activities aimed at providing the best customer service and overall guest experience at one of the most renowned luxury country clubs in Florida.

São Paulo E Região, Brasil

Strategy development to increase the company’s marketing management performance, generating customer attractiveness and retention. Through deep analysis of the company’s CRM, we were able to obtain higher rentability and revenue based on customer loyalty.

Orlando, Flórida, Estados Unidos

Team coordination on merchandising, sales, guest experience, and also stock and product quality control to deliver the legendary Disney Service. Our team effort led the Animal Kingdom’s food sales department to break its all-time revenue record, setting new standards on food sales across the Park.

São Paulo E Região, Brasil

Development of special projects for the company’s headquarters, in Chicago. Activities included creating business presentations, studying and analyzing data to maximize the amount of available employees, and also developing an employee benefit program.

Online Learning, China: Political And Intellectual Foundations

An understanding of some of the big picture issues in China’s history from political, geographic, and cultural perspectives.

Master Of Business Administration (M.B.A.), Retail Management, Fashion Business And Retail

Bachelor'S Degree, Hospitality

Bachelor'S Degree, Business Administration

Rockford, Il - U.S.A.