Rodrigo Islas Email & Phone Number

Mexico City, Cdmx, Mx

Mexico City Metropolitan Area

Amazon Ads helps brands create experiences that delight customers and deliver meaningful results. With our first-party insights, 300+ million worldwide active customer accounts, Amazon properties, and third-party publishers and exchanges—brands can reach the right audiences in the right places, both on and off Amazon.• Knowledge of Amazon Advertising full-funnel ad products and measurement to craft tailored proposals for customers.• Develop strategic relationships with key points of… Show more Amazon Ads helps brands create experiences that delight customers and deliver meaningful results. With our first-party insights, 300+ million worldwide active customer accounts, Amazon properties, and third-party publishers and exchanges—brands can reach the right audiences in the right places, both on and off Amazon.• Knowledge of Amazon Advertising full-funnel ad products and measurement to craft tailored proposals for customers.• Develop strategic relationships with key points of contact.• Exceed revenue targets for assigned book of business.• Develop annual brand and media strategies that map to customer objectives.• Develop campaign strategies and audience targeting recommendations.• Perform in-depth data analysis to form and deliver actionable recommendations for both short- and long-term advertising strategy.• Evaluate KPIs and optimize campaign performance using a data driven approach.• Educate advertisers on performance metrics, category trends/approaches, and consumer insights using existing and/or customized insights.• Work cross-functionally with sales and other Amazon partners to drive incremental revenue and increase advertiser satisfaction.- Accomplishments: +120% Book of Business Revenue Growth vs 2023 (Full Year). Show less

Ciudad De México Y Alrededores, México

• Ingenico Mexico management board former member.• Developed brand building.• Planned and executed annual marketing and growth plans.• Led the digital marketing strategy.• Executed brand awareness campaigns.• Coordinated virtual and face-to-face events and tradeshows.• Led PR and public affairs strategies.• Generated and adapted demand generation marketing collateral to increase sales.• Created content.• Planed and executed social media and content… Show more • Ingenico Mexico management board former member.• Developed brand building.• Planned and executed annual marketing and growth plans.• Led the digital marketing strategy.• Executed brand awareness campaigns.• Coordinated virtual and face-to-face events and tradeshows.• Led PR and public affairs strategies.• Generated and adapted demand generation marketing collateral to increase sales.• Created content.• Planed and executed social media and content strategies.• Delivered consistent solution messaging.• Led Market research strategies.• Directed partnerships with key trade associations.• Led budget management maintaining track of ROI calculation.• Collaborated in sales training.• Assisted with go-to-market strategies. - Accomplishments: First-time social media, blog, and email strategy launched in Mexico, achieving +40% leads vs the previous year. Show less

Ciudad De México Y Alrededores, México

• Led the brand strategy in Mexico across all marketing touchpoints for both B2C and B2B business units. • Led the International Agency Team (advertising, media, public relations, experiential, and influencer marketing agencies) through the end-to-end process (planning, execution, and optimization) to achieve KPIs for both, card member and card prospect strategies. • Managed agency transitions.• Developed cross-functional plans to increase brand health. • Managed all business… Show more • Led the brand strategy in Mexico across all marketing touchpoints for both B2C and B2B business units. • Led the International Agency Team (advertising, media, public relations, experiential, and influencer marketing agencies) through the end-to-end process (planning, execution, and optimization) to achieve KPIs for both, card member and card prospect strategies. • Managed agency transitions.• Developed cross-functional plans to increase brand health. • Managed all business units’ communication deployments through the governance process to assure B2C and B2B card members receive the correct number of messages. • Led the Advertising Review Board process guaranteeing all visual identity and brand guidelines were used correctly. • Planed and executed branding campaigns in Mexico (No vivas la vida sin ella - No hagas negocios sin ella) for both B2C and B2B business units.• Responsible for Netflix's Casa de las Flores product placement. • Introduced omnichannel innovations, across all business units to achieve higher CTRs, ORs and ARs. • Assisted the online acquisition of B2C and B2B units driving qualified NAAs. • Participated in product launches and revamps.• Worked across multifunctional teams.- Accomplishments: +2,000 bps in brand health tracker’s card prospect consideration vs the same period last year, +33% leads vs 2018 annual goal, and winner of a 2019 Effie Award (No Vivas la Vida Sin Ella). Show less

Ciudad De México Y Alrededores, México

Responsible for Aceite Capullo® brand image, strategy, and execution across all marketing touchpoints.• Created effective marketing plans to reach volume and trading profit goals in modern and traditional channels.• Developed measurable building blocks to attain sales goals by placing the right SKUs at the correct prices.• Supported sales and supply chain teams placing products to achieve competitive contribution margins from each client.• Led product launches.• Crafted and… Show more Responsible for Aceite Capullo® brand image, strategy, and execution across all marketing touchpoints.• Created effective marketing plans to reach volume and trading profit goals in modern and traditional channels.• Developed measurable building blocks to attain sales goals by placing the right SKUs at the correct prices.• Supported sales and supply chain teams placing products to achieve competitive contribution margins from each client.• Led product launches.• Crafted and developed P&Ls to value projects, product introductions, and pricing scenarios. • Generated educational communication plans to position canola as the best edible oil formula by highlighting its healthy value proposition associated with the brand.• Created go-to-market visibility plans with the trade marketing and category management teams to increase awareness and ensure stock rotation.• Introduced executable communication plans to sustain Capullo’s TOM, while increasing brand equity and health metrics.• Led partnerships with "wellness" opinion leaders.• Structured product innovation pipelines.• Led market and competitor analysis.• Led pricing and cost analysis- Accomplishments: +200 bps in volume and +140 bps in value in the wholesale channel vs the same period last year, across all Nielsen regions with the “Capullo - Cash & Carry” plan. Show less

Ciudad De México Y Alrededores, México

Responsible for Movistar® media planning, optimization, and negotiation. Online and offline media strategies for prepaid and postpaid business units.• Developed cost-effective multichannel media plans to increase brand awareness against competitors.• Contributed to the online prepaid and postpaid acquisition strategies by assuring effective CPAs and CPLs.• Led effective advertising campaigns to increase ad recall and awareness. • Managed regional teams to augment prepaid refills… Show more Responsible for Movistar® media planning, optimization, and negotiation. Online and offline media strategies for prepaid and postpaid business units.• Developed cost-effective multichannel media plans to increase brand awareness against competitors.• Contributed to the online prepaid and postpaid acquisition strategies by assuring effective CPAs and CPLs.• Led effective advertising campaigns to increase ad recall and awareness. • Managed regional teams to augment prepaid refills with tactical activations.- Accomplishments: +5% earned media by optimizing 2013’s media plans. Show less

Ciudad De México Y Alrededores, México

Mindshare is a WPP company (one of the Big six global agency groups).Responsible for L'Oréal Paris® and Maybelline New York® portfolios media planning, negotiation, and implementation in online and offline channels.- Accomplishments: +30% improvement in cost per rating point vs the same period last year, resulting in the biggest share of voice in the makeup category in 2012 for L'Oréal Paris Makeup and Maybelline New York.

Ciudad De México Y Alrededores, México

Responsible for Vichy Laboratoires® & Garnier® media implementation and optimization.

Mexico City Metropolitan Area

UM is an IPG Mediabrands company (one of the Big six global agency groups).Responsible for Garnier media implementation.

Master Of Business Administration - Mba

Accredited by: AACSB (Association to Advance Collegiate Schools of Business) AMBA (Association of MBAs) EFMD EQUIS (European Quality.

Master Of Marketing - Ms Marketing

Accredited by: AACSB International (Association to Advance Collegiate Schools of Business) AMBA (Association of MBAs) EFMD EQUIS (European.

Postgraduate Diploma In Business Strategies, Management

Postgraduate Diploma In Brand And Product Management, Marketing

Bachelor In Communication, Marketing And Advertising

Academic Exchange Program, International Business

5 Month Certificate In Advanced English

Education record

Education record