Rodrigo Octávio Leme Email & Phone Number

Greater New York City Area

On my first experience in the hospitality industry, I gather the wholes of marketing and business development director. As a marketing role, I developed the Dante Brand Book & Values, besides leading initiatives such as the Equal Pay initiative and US Open collaboration, that helped Dante being awarded as the World's Best Bar 2019 and become a lifestyle brand as opposed to a simple bar brand.As a business developer, I increased the revenue from partners in more than 200%, created international pop ups (Sao Paulo, Vancouver, Rio, LA, Dubai) and helped to shift Dante's business model for the COVID era. Within 48 hours of the official lockdown of NYS, a TO-GO program was launched. The program was extended to other establishments' partnerships, keeping the business active throwout the most challenging year of the industry.

Madrid Area, Spain

Main projects: The Seagram's New York experiences platform - Seagram's NY Hotel, Seagram's NY Rooftop and Seagram's Jazz Sessions; Jameson Apartment; Jameson Sine Metu Stories; AUDI Q2 national launch event; LaLiga de Futbol international promotion; Sunny Sports Games; VW Polo press launch; HBO Spain launch event.

Position: Special projects director.Main projects: World Skills 2015 opening ceremony; P&G and Correios activation plan for the 2016 Olympic Games; Brazil Paralympic Sports Award 2014.

São Paulo Area, Brazil

Directing both areas in the agency (creative and planning), I developed the activation plan of Nestle sponsorship on Brazilian National School Games; I also created a cultural contest for TIM celebrating Palmeiras 100th anniversary and the Unimed campaign for its sponsorship over Paralympic athletes.

São Paulo

Main projects: creation of the concept "Sapucar" for Brahma beer in 2012’s carnival; the new brand positioning for Jack Daniel's in Brazil; the incentive campaign for Unilever focused on small and medium retail (17,000 stores); premier launch events of the New VW Gol, Citroen C3 and Hyundai HB 20; the launch strategy and voting name campaign for FIFA World Cup 2014 Official Mascot.

São Paulo Area, Brazil

Creation and planning of all Holding Clube’s projects related to sports. Developed Brahma's Soccer Platform strategy: optimization of its sponsorship of 32 national clubs and activation of its properties as an Official Sponsor of the Brazilian National Team and the FIFA World Cup 2014. Development of activations and booths for Sony and Itaú during the FIFA Preliminary Draw (July 2011).

São Paulo Area, Brazil

Responsible for creating successful projects such as Praia Skol Music 2011, Friend’s Day Skol contest, Brahma Box in Rio de Janeiro Carnival (2007-2011), Motorola customers relationship platform, Google lecture circuit, Honda and Citroen booths at Sao Paulo International Motor Show 2010, premier launch event of the Renault Sandero Stepway, among others.During the FIFA World Cup in South Africa 2010, responsible for all agency’s projects related to the event: Philips Prediction Champion Promotion, Antarctica Street Decoration Contest and Brahma Team of Warriors Promotion, and also developed the first Official FIFA event in Brazil, the FIFA Kick Off Workshop held in January 2011.

São Paulo

Activities: Planning and development of new communication campaign developed with Matos Grey advertising agency. Developed new brand experience platform in Corpore Circuit street racing.

São Paulo

Planning and creation of Communication projects and building new alternatives relationships between brands and customers. Project leader of Guarana Antarctica Soccer Cup 2004 and 2005 (High School Soccer Championship) from its creation to execution.

São Paulo

Projects development planning in several forms of communication.

São Paulo Area, Brazil

Communication projects creation and development using sports and entertainment as marketing tools. Planning and creation of the Toyota Hilux Expedition and Nestlé Vibration.

São Paulo Area, Brazil

Desk research for all agencies of the group in different areas.

Master'S Degree In Sports Marketing, Real Madrid Graduate School

High School Graduated

Graduated, Marketing