Optimistic innovator, lifelong learner, and digital nerd adopted by Barcelona. Currently rocking the role of Global Director of Digital Skin at ISDIN —because yes, digital and skincare can totally be besties. Former CEO at Advances in Surgery (now proud Founding Partner & Advisor), Partner at Modyo, and Masterclass Faculty at UCL London, UB Barcelona, and Stanford University—teaching the next generation how to innovate. Also moonlighting as a PUZZLE X board member, UNESCO committee member on AI ethics, and a mountain bike/snowboard enthusiast (translation: I enjoy falling with style).What I actually do? I turn ideas into impactful, award-winning innovations. With 31+ years of global experience, I’ve mastered the art of seeing the big picture, building cool things from scratch, and making businesses grow—without breaking them. Lately, I’ve been obsessively adopting AI—because, let’s be honest, I’ve “seen the wolf’s ears” (a.k.a. this tech is game-changing, and I refuse to be left behind).Here’s a flavor of my nerdy creations:• Designed experiential platforms powered by AI (think AIS Channel).• Built adaptive learning systems used by surgeons, students, and marketing ninjas worldwide.• Merged marketing and training into one seamless knowledge-transfer bonanza.• Pioneer 5G tele-assistance for real-time surgery (basically, sci-fi made real).Brands I’ve teamed up with? Think PUMA, Coca-Cola, MTV, Google, the Olympics, and yes, even the Battle of the Bands (because innovation loves a good soundtrack).ISDIN milestones? Leading the charge in digital transformation while spreading the gospel of skin health globally. Every campaign and strategy is fueled by science, creativity, and a sprinkle of fun.Highlights worth bragging about?• Launched the first-ever dedicated YouTube channel in 2009.• Won the Google API Guru Award (before APIs were cool).• Created history’s first tele-mentored 5G surgery and live surgical performance analysis.• Hosted a movie premiere in Second Life back when avatars were all the rage.How I got here? By chasing challenges. Computer engineering by osmosis (thanks, family), a B.A. in Advertising (UNIACC), Postgrad in Interactive Business (Kellogg), PR & Comms Master/Ph.D. focused on human behavior (UAB), and MIT’s AI in Health Care program.When I’m not geeking out over dreaming, obsessing over AI, or teaching Masterclasses, you’ll find me tearing down trails, carving snow, or casually debating AI ethics at UNESCO. Life’s too short to stick to one thing—and luckily, LinkedIn gives me enough space to list them all.