Rodrigo Matheus Email & Phone Number

State Of São Paulo, Brazil

Leading a brand new venture: Rock. Ads is an Ad Network, focused on retail media, part of Rock Encantech Group

São Paulo, Br

São Paulo, Br

Guarulhos, São Paulo, Br

Guarulhos, São Paulo, Br

Paris, Fr

E-Commerce Business Unit leadership – e-Comm App Bonafont em Casa (presence in 80 cities, 60% new consumers ), e-Commerce B2B and B2C;Responsible of Marketing & Sales department and KPIs setting for returnable category;Concept and deployment of Marketing Plans, including innovation development and launch, communication and positioning strategy, pricing, trade marketing activities and incentive campaigns;Cross-functional leadership in innovation and optimization projects, new channels development, regional expansion by analyzing market potential, consumer behavior and trends.Portfolio, costs and performance management by establishing targets aligned to S&OP process and managing category’s budget and P&L;Restructuring commercial department and deployment new commercial policies;Leading 35 people with 5 direct reports;

Northampton, Gb

Global media structure setup during the turnaround process;Leadership and coordination of multi-cultural team within TOP30 markets;Global channel strategy development: EMEA, LATAM, CE and APACSet-up and deployment of touch-pint strategy and channel planning;Global strategic framework development, based on consumer journeys;Developing global media partnerships as Google and Facebook;Responsible for the new global media governance: tools, meetings, guidelines, KPIs and reports;Training for local team across several countries;-30% costs based on relocation of investments – category and market -8% costs of non-working and from 4-16% reduction in working media costs (depending on market)

Paris, Fr

Responsible for Media and Digital Marketing department setup;A&P budget management aligned to S&OP process;Communication and media annual planning and quarterly reviews;Negotiation of strategic partnerships and media deals;Training and development of Marketing team;Responsible for content development and social platforms management;Development of ROI methodology for digital media;+32% ROI in media based on mix modeling;Global reference within Danone Group in Digital Marketing and Social Media;Conception and development of animation series - Dino Aventuras, on air on Disney Channels across 8 countries – Top5 in audience in Brazil. Brand Preference (+4pp) and sales growth (+5%) during Y1.

Paris, Fr

Responsible for Digital Strategy across all Dairy Brands in Brazil

Espoo, Southern Finland, Fi

Digital Activities such as campaigns, websites management and social media management

New York, Ny, Us

London, London, Gb

Auburn Hills, Mi, Us

Innovation Journey, Marketing/Marketing Management, General

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor'S Degree, Communication And Media Studies