Rodrigo Mavu Email & Phone Number

Toronto, Ontario, Canada

As the creative director on the Google account at Monks, I lead two embedded teams: Partnership Marketing and Think with Google. In my role, I closely collaborate with stakeholders and client product managers to elevate the quality of communication for these businesses. By driving innovative strategies and fostering strong partnerships, I ensure our creative output consistently aligns with Google's vision and goals, significantly enhancing their marketing and thought leadership initiatives.

Toronto, Canada Area

Creative leader on Kijiji’s account: responsible for all brand communication including TVspots, social media content, activations, events, and other marketing campaigns. DevelopedKijiji’s brand book and gave assistance for all material created by Cloudraker and otheragencies, reassuring all executions were consistent and on-brand. Also, managed theaccount communication during the COVID-19 crisis, keeping their voice active and fresh.

Toronto, Ontario, Canada

• Planned Experiential Marketing campaigns for multiple divisions of Google in Canada and the United States, enhancing knowledge of their business solutions and the perceived value of their consumer products.• Applied critical and conceptual thinking to brand and marketing strategies.• Improved the quality of presentations, making them more aesthetically appealing and comprehensible by utilizing 3D modelled prototypes to showcase creative concepts.

Dubai - Uae

• Responsible for developing the first creative department inside of a media agency in the region. • Built and led a multi-disciplinary team of 12 people including Art Directors, Copywriters, Designers, Motion Designers and Producers across the UAE and Lebanon.• Mentored team members and conducted employee performance appraisal using SMART goals. • Developed social media and creative strategy for numerous clients, including The Coca-Cola Company, Reckitt Benckiser, Johnson &… Show more • Responsible for developing the first creative department inside of a media agency in the region. • Built and led a multi-disciplinary team of 12 people including Art Directors, Copywriters, Designers, Motion Designers and Producers across the UAE and Lebanon.• Mentored team members and conducted employee performance appraisal using SMART goals. • Developed social media and creative strategy for numerous clients, including The Coca-Cola Company, Reckitt Benckiser, Johnson & Johnson, amongst others.• Was the point person for creative decision making during the biggest pitch of the year, defending the Coca-Cola account in the MENAP region.• Managed day-to-day operations of a multi-disciplinary team, including setting priorities, assigning resources, and ensuring project goals were achieved.• Responsible for maintaining effective communication with internal and third party suppliers regarding social media content production.• Managed delivery schedules and production budgets.• Improved the quality of creative deliverables, leading to increased investment in social media by clients. Show less

Dubai, United Arab Emirates

• Planned, assigned, directed, and reviewed design, art direction, and copy work.• Led campaigns for clients across various industries, including Food & Beverages, Real Estate, and Finance.• Took part in over 20 pitches with 70% client conversion rate.• Worked directly on the development of integrated campaigns combining print and TV ads, social media content, experiential marketing, and activations.• Prepared files for printing and publishing.

Dubai, United Arab Emirates

• Created the first tasteful print Ad for Fanta, gaining worldwide spontaneous media coverage for the agency.• Oversaw in-house video editing and motion design of animated ads. • Mentored and coached interns, providing creative feedback and training.• Developed innovative concepts for two of the agency’s main clients (IBM and Royal Sun Alliance), exceeding defined business objectives and becoming a benchmark for other countries.

Impact Bbdo - Dubai

• Worked directly with front-end, back-end, and motion design professionals to manage project needs, clients' expectations, and deadlines for multiple projects simultaneously.• Ran creative brainstorms and creative client-working sessions.• Presented campaigns to stakeholders and agency management.• Managed the creative team for seven months during the absence of a Creative Director.• Successfully led new business pitches, proposal development, and project initiation.

Dubai, United Arab Emirates

• Led Index Holding’s digital communication division, developing internal products and pitching projects for external clients. • Oversaw and provided daily management of the creative output.• Participated in recruiting and hiring of designers.

São Paulo Area, Brazil

• Worked closely with Strategy and Project Management teams to increase the volume of digital content offered by the agency.• Provided regular support and mentorship to creative team members with low-level of digital communication experience to ensure flawless delivery of the creative product.• Managed details of assigned projects, including finding and choosing photographers, illustrators, and videographers, working together with art buyers.• Directed video/photo shoots, editing… Show more • Worked closely with Strategy and Project Management teams to increase the volume of digital content offered by the agency.• Provided regular support and mentorship to creative team members with low-level of digital communication experience to ensure flawless delivery of the creative product.• Managed details of assigned projects, including finding and choosing photographers, illustrators, and videographers, working together with art buyers.• Directed video/photo shoots, editing, and production-related tasks as necessary. Show less

São Paulo Area, Brazil

• Trained and mentored more than 300 students, teaching them the principles of graphic and motion design.• Fostered the creative thinking process amongst students, promoting the understanding of how the socioeconomic context influences design and art.• Supervised students’ Bachelor Thesis, providing guidance and support.

São Paulo Area, Brazil

• Promoted a culture of innovation and teamwork between the creative department and developers.• Improved quality of client deliverables by identifying weaknesses in the production process and supporting internal and external training programs for all employees.• Established and nurtured strong client working relationships.• Developed, articulated, and conceptualized ideas to team and client.• Managed a multi-disciplinary team of art directors, copywriters, web designers… Show more • Promoted a culture of innovation and teamwork between the creative department and developers.• Improved quality of client deliverables by identifying weaknesses in the production process and supporting internal and external training programs for all employees.• Established and nurtured strong client working relationships.• Developed, articulated, and conceptualized ideas to team and client.• Managed a multi-disciplinary team of art directors, copywriters, web designers, front-end and back-end developers in a fast-paced environment. Show less

São Paulo Area, Brazil

• Participated in brainstorming sessions to help create concepts based on creative briefs.• Developed full fleshed digital campaigns for numerous clients from different industries.• Proactively sought out new approaches, ideas, technologies, and methodologies for digital campaigns.

São Paulo Area, Brazil

• Participated as a Creative team member in new-business development efforts, winning essential accounts for the agency like Tetra-Pak, Flash Power, Dr. Oetker, amongst others.• Built prototypes of complex digital projects to be part of presentations and pitches.• Created one of the first Flash-animated educational games in Brazil.

Ux Design

Lato Sensu, Graphic Design

Bachelor, Graphic Design

Activities and Societies: Bachelor Thesis: Comic Books as sequencial art narrative - using Will Eisner methodology.