Responsible for the preparation and development of the specialization course in Franchise Management at PUC Minas. Relationship with professors and the academic environment to balance the course under development, as well as the creation of face-to-face classes to strengthen networking with market professionals.

Founder and creator of the Negócio e Franquia portal. What was supposed to be a blog with good news ended up becoming the largest content platform about franchises, shopping malls and retail.Today the portal lives on its own. There are more than 3 million organic visits per month, more than 8 million page views and the creation of the Independent Column for radio stations in various parts of the country.

Responsible for strategic planning, results monitoring, budget control, training and management of multifunctional teams (financial, marketing, operations, commercial and administrative), participation in board meetings and institutional relationship with the public and private sector. Support in the decisions of the commercial committees, guiding the shareholders in decision-making regarding the mix of the enterprise. Responsible for integrating areas of the mall, keeping employees and service providers working synergistically in order to disseminate and consolidate the company's culture. Management of the entire commercial, financial, marketing and operational area of ​​the unit.Responsible for the creation and strategic development of new revenue lines. Among the main achievements, the 44.54% increase in the annual distribution of returns to investors, the creation of the project to charge parking for the development and the renegotiation with the main anchorage of the development can be highlighted.

Expertise in the commercial area, developing and supporting the connection between strategy, performance, actions and market for the company's priority fronts; ● Responsible for training professionals interested in undertaking and acquiring franchises, applying its own methodology to advise on the acquisition and support in negotiations with malls and property owners; ● Active participation in professional lobbying activities in the private sphere, effectively representing business interests; ● Support for business expansion through strategic management and strengthening of contact networks; ● Preparation of reports and monitoring of indicators in the area, in order to analyze possible strategies and their decision-making. ● Strategies for implementing benefits and strengthening the relationship with the team. Main results: (1) Training of more than 1500 individuals interested in undertaking and acquiring franchises and support in negotiations with malls and property owners. (2) Expertise in training the franchisees of the @Find Your Franchise Group, addressing the theme "Management: a multifaceted challenge". (3) Conducting training aimed at Hakuna Batata Group franchisees, focusing on improving management and strengthening the relationship with the franchisor. (4) Active participation in training Gol Log franchisees during the Gol Linhas Aéreas meeting, focusing on the effective use of tools and systems to optimize operating results. (5) Training of Grupo 300F guests at the franchise fair, addressing the theme "Considerations when acquiring a franchise", and providing guidance at the B2B fair for those interested in franchising.

Director of supply and commercialization - responsible for the municipalities / public companies: CENGE - Central of Management and management of the retail and wholesale units of the municipality, Central Market with 800 operations, Ceanorte - Central of Supply of the North of Minas with 730 operations for the South Market with 45 Operations and by the Inspection Service – Products of Animal Origin. Among the main achievements are the development of the registration plan for all assignees of CENGE units with the objective of generating a assignee database, resulting in the correct collection of taxes, with a 14% reduction in default. Study of the impacts for the implementation of monthly CDU - Assignment of Right of Use - and implementation of the change from organic management to outsourced management. As a result, there was an 18% reduction in monthly expenses and a 250% increase in the projects' total revenue. Correction of the use of energy consumption by assignees, promoting savings of more than 30% per month. Implementation of selective collection and qualification of teams, a project that has become a reference for implementation in other municipal departments. Revitalization project for the Municipal Market, cultural heritage of the city, and restructuring of the surrounding urban roads, improving road flow, circulation and organization of the shopping center.

Strategic planning, results monitoring, budget control, training and management of multifunctional teams (financial, marketing, operations, commercial and administrative), participation in board meetings and institutional relationship with the public and private sector. Participation in commercial committees guiding shareholders in decision-making regarding the mix of the enterprise. Among the main achievements are the implementation of parking charges with a 24% increase in the project's revenue, the proactive action in commercial renegotiations. The venture reached 18% more revenue in the first 9 (nine) months after the inauguration of the 3rd expansion. Commercial intermediation with large franchises to compose the “Tenant Mix” of the enterprise and the 11% reduction in Turn Over based on the inclusion and appreciation of family. I was responsible for the training and development of trainees (new superintendents) who would take over the group's new ventures.

Management of the entire commercial, financial, marketing and operational area of ​​the unit, controlling all employees and outsourced staff. Implementation of headcount control for areas and third-party companies. Relationship and negotiations with entrepreneurs and shopkeepers. Budget preparation for the communication, commercial and administrative/financial areas. Elaboration of commercial proposals (values, conditions, term, etc.) for approval by the management committee and after-sales follow-up. Participation in commercial committees to guide shareholders regarding the approval of commercial proposals. Among the main achievements are the monthly remuneration of entrepreneurs: average growth of 3% month on month. Reduction of lawsuits and expansion of negotiations for debt recovery. Creation of the SPE transforming the Indiviso condominium into a Ltd company, which made it possible to raise funds. Renegotiation of leases, and implementation of parking charges, generating additional revenue of 50% in relation to the projected target.

● Responsável pela qualificação de marcas como: Taco, Boticário, Mcdonald's, Arezzo, Lacoste, Morana, Hering e Hering Kids;● Planejamento comercial estratégico a curto, médio e longo prazo;● Participação em reuniões do conselho e relacionamento institucional com o setor público e privado;● Participação em comitês comerciais orientando os acionistas na tomada de decisão quanto ao mix do empreendimento;● Adequação do tenant mix e criação de estratégias comerciais para atender a o plano de qualificação e expansão do empreendimento;● Road trip com lojistas para apresentar o projeto de expansão do empreendimento;● Apresentação dos estudos de e projeções para diferentes clientes estratégicos;● Negociação com âncoras.