Achieve growth and hit sales targets by successfully managing the sales team for Budget Rent-A-Car and Payless Car Rental Mexico Master Licensee.Overseeing and coordinating all activities and operations of the sales departmentDeveloping, maintaining, and improving relationships with key accounts to maintain a high level of service and client loyalty. Design and implement a strategic business plan that expands the company’s customer base and ensure it’s a strong presence.Own… Show more Achieve growth and hit sales targets by successfully managing the sales team for Budget Rent-A-Car and Payless Car Rental Mexico Master Licensee.Overseeing and coordinating all activities and operations of the sales departmentDeveloping, maintaining, and improving relationships with key accounts to maintain a high level of service and client loyalty. Design and implement a strategic business plan that expands the company’s customer base and ensure it’s a strong presence.Own recruiting, objectives setting, coaching and performance monitoring of sales representativesBuild and promote strong, long-lasting customer relationships by partnering with them and understanding their needsPresent sales, revenue and expenses reports and realistic forecasts to the management teamKeeping up-to-date current market changes and trends to be able to come up with disruptive sales strategies. Show less

Develop a growth strategy focused both on financial gain and customer satisfaction for Budget Rent-A-Car & Payless Car Rental Mexico Master Licensee. Increase sales volume by 325%Build long-term relationships with new and existing customers.Develop long-term relationships with brokers, OTA´s, TMC´s source United States, Canada, Europe, and Latin America. Build strategic relationships and partner with key industry players, agencies, and vendors. Conduct research to identify… Show more Develop a growth strategy focused both on financial gain and customer satisfaction for Budget Rent-A-Car & Payless Car Rental Mexico Master Licensee. Increase sales volume by 325%Build long-term relationships with new and existing customers.Develop long-term relationships with brokers, OTA´s, TMC´s source United States, Canada, Europe, and Latin America. Build strategic relationships and partner with key industry players, agencies, and vendors. Conduct research to identify new markets and customer needs.Arrange business meetings with prospective clients.Promote the company’s products/services addressing or predicting clients’ objectives.Prepare sales contracts ensuring adherence to law-established rules and guidelines.Keep records of sales, revenue, invoices, etc.Provide trustworthy feedback and after-sales support.Develop entry-level staff into valuable salespeople. Show less

Support our CEO for a few months till they could hire a new Commercial Director. During my time as interim:Restructure the entire commercial team. Develop and implement commercial strategies according to Budget Rent-A-Car & Payless Car Rental Mexico Master Licensee goals and objectives aiming to accelerate growth.Conduct market research and analysis to create detailed business plans on commercial opportunities (expansion, business development, etc.)Understand the… Show more Support our CEO for a few months till they could hire a new Commercial Director. During my time as interim:Restructure the entire commercial team. Develop and implement commercial strategies according to Budget Rent-A-Car & Payless Car Rental Mexico Master Licensee goals and objectives aiming to accelerate growth.Conduct market research and analysis to create detailed business plans on commercial opportunities (expansion, business development, etc.)Understand the requirements of existing customers to ensure their needs are being metAct to acquire new customers and manage client relationships (new and existing)Collaborate with and coordinate diverse teams (marketing, sales, customer service, etc.)Build and maintain profitable partnerships with key stakeholders.Monitor the performance of commercial activities using key metrics and prepare reports for senior management.Assist in setting financial targets and budget development and monitoring Show less

Marketing Manager for Budget Rent-A-Car & Payless Car Rental Master Licensee MexicoDevelop strategies and tactics to drive qualified traffic to our front door for both brands.Deploy successful dual-brand marketing campaigns and own their implementation from ideation to execution.Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns… Show more Marketing Manager for Budget Rent-A-Car & Payless Car Rental Master Licensee MexicoDevelop strategies and tactics to drive qualified traffic to our front door for both brands.Deploy successful dual-brand marketing campaigns and own their implementation from ideation to execution.Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.Produce valuable and engaging content for our website and blog that attracts and converts our target groups.Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.Oversee and approve marketing material, from website banners to hard copy brochures and case studies.Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.Analyze consumer behavior and adjust email and advertising campaigns accordingly. Show less

Develop strategies and tactics to get the word out about Payless and drive qualified traffic to our front door.Deploy successful marketing campaigns and own their implementation from ideation to execution.Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.Prepare and monitor the marketing budget on a… Show more Develop strategies and tactics to get the word out about Payless and drive qualified traffic to our front door.Deploy successful marketing campaigns and own their implementation from ideation to execution.Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.Oversee and approve marketing material, from website banners to hard copy brochures and case studies.Measure and report on the performance of marketing campaigns, gain insight and assess against goals. Show less

Sensory Marketing (Scent Marketing)BrandingDesignStrategic MarketingProduct DevelopmentStartups

Design and implement comprehensive marketing strategies to create awareness of the company’s business activities.Supervise the department and provide guidance and feedback to other marketing professionals.Produce ideas for promotional events or activities and organize them efficientlyPlan and execute campaigns for corporate promotion, launching of new product lines, etc.Monitor progress and submit performance reports.Responsible for producing valuable content for the… Show more Design and implement comprehensive marketing strategies to create awareness of the company’s business activities.Supervise the department and provide guidance and feedback to other marketing professionals.Produce ideas for promotional events or activities and organize them efficientlyPlan and execute campaigns for corporate promotion, launching of new product lines, etc.Monitor progress and submit performance reports.Responsible for producing valuable content for the company’s editorial design and organizing the company’s publications.Conduct general market research to keep abreast of trends and competitor’s marketing movements.Control budgets and allocate resources amongst projects. Show less

Franchise Sales, Marketing Plan & Strategy, Business Development, Product Development, Branding, Marketing budget, Advertising, media, design, Public Relationships.