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2 Business Units: Professional Division and Retail Division3 Brands: Alfaparf Milano, Yellow and Alta Moda. 480 SKU, +10.000 clientsAnnual sales: + 230 M $ARG- Responsible for the strategy and the BDG of all the brands of the Company. - Member of the Steering Committee of the Company. - Coordinator of a high-performance team- Manager of BDG +20 M $ARG Professional Division: - Execution of the re-launching of Yellow: Sales x 2.8; Units x 1.9 (12 months)- Reengineering of Alfaparf Milano: Increase of Prices +45%; Reduction of 50% discount products; MKT Investment x 2,3; Revalorization of the Professional education; Growth A&B type of clients x 3,5 Massive division:- Development and expansion of Alta Moda in the market of massive consumption. Sales x2.1; EBITDA + 4,5%; +4 pts. SOM in the category of Hair Color (12 months)- Re-launch of the Brand and new portfolio of products. - Creation of a new identity, communication and strategy for the brand (Campaign with Celebrity Isabel Macedo – Ciao Bella!)- Creation and Development of new products (New Hair Color Kit and new Packagings in Hair Care)

2 Brands: Alfaparf Milano & YellowNew Factory for Local Production - Creation and follow-up of the strategy of the Brands- Manager of the MKT BDG - Communication and Public Relations of the Brands- Product Manager, managing arts, coordination of the portfolio and the strategy of the brands for the local production (2013)- Realignment of the positioning of Alfaparf Milano- Relaunch and repositioning of the brand Yellow in the Argentinian market (2015)

Import subsidiary of Hair Professional products. Annual sales: +70 M ARG- Manager of the Communication and RRPP of the Brand- Creation of the Plan Marketing- Coordination and execution of the launchings - Development of Marketing Promotions.