• Lead digital, social media, and market research initiatives for global Life Sciences and MedTech companies in therapeutic areas such as diabetes, neurology, gastroenterology, oncology, HIV, cardiovascular, neurology, and preventive screening technologies. • Create compelling fact-based insight reports based on patient and healthcare professionals' market research to help leading companies accomplish their marketing and innovation goals.• Advance different organizations’ market research and UI/UX testing capabilities by bringing innovative AI-based methodologies in-house.• Manage, mentor, and improve the performance of the digital analysts and research staff.

Provide patient and healthcare professional insights globally based on Social Listening to uncover opportunities and challenges for specific Therapeutic Areas (Oncology, HIV, Diabetes, Vaccines, Covid-19, etc.) for the Pharmaceutical industry.Translate social and digital insights into actionable recommendations to help senior management across various Business Units (Medical Affairs, Policy, Brand-Franchise teams, Clinical Trials, Patient Advocacy Organizations, etc.) to refine their communications, tactical, and strategic plans.Coordinate Social Media Listening efforts for a Fortune 500 Pharmaceutical client across ten command centers worldwide to ensure storytelling is impactful.

Lead research, analysis, and reporting in projects such market research, segmentation, brand strategy, and new product development for global Consumer Packaged Goods (Church & Dwight) and Pharmaceuticals organizations (Merck, J&J).

Highly consultative role that oversees all phases of primary Brand Equity research, providing key strategic input to the wireless and wire line (payTV/internet) businesses. In my role I also manage an online community of Verizon and Fios customers and prospects that allows the organization to get quick insights for strategic and tactical business issues.Responsibilities include understand the market and business context, synthesize all relevant information, and tell compelling stories that drive action to all levels of management.

In this role my contributions help Lucasfilm’s success by using consumer based evidence to inspire creativity and guide marketing strategy for the Star Wars franchise globally.Key Responsibilities:• Serve as a thought partner to the Consumer Insights Director in the design, execution, analysis, and reporting of consumer focused qualitative and quantitative research.• Manage project timelines and details for qualitative and quantitative research projects domestically & globally.• Work closely with external research suppliers to manage projects for an ongoing research panel.• Analyze and report data using Tableau.

Helping clients from a variety of industries (food, telecommunications, investment firms) to solve strategic and tactical marketing research and brand strategy issues. Services provided include: survey design, data analysis, insights generation, innovation processes, reporting and presentation of findings.Solid insight of business processes across industries (Consumer Packaged Goods, Healthcare, Financial Services) and ability to solve business issues and create growth opportunities by leveraging native Force.com functionality. Clear knowledge of the Force.com platform and its tools allowing smooth end-user experience while also ensuring maximum security, efficiency and productivity in the org.

Led the Brand Health and Advertising Tracking studies for Visa, Inc. in 30+ markets with overall responsibility for smooth execution, clear reporting to internal and external customers and driving fact-based recommendations to senior management at Visa’s global and regional headquarters (US, LAC and APCEMEA). Contributed to developing and refining the London Summer Olympics campaign by refining slogan, optimizing TV ads, participating on media buying recommendations, and leveraging insights for social media campaign optimization.• Contributed to Visa’s sales team winning competitive bids of $1B+ portfolios.• Designed and implemented a variety of global and US qualitative and quantitative research projects to optimize the communication strategy that Visa utilized to activate the London Summer Olympics and NFL sponsorships • Served as key contributor to the Visa London Olympics campaign, which exceeded target expectations and achieved over 60 million “likes” on Facebook and ranked 2nd place among all sponsors on buzz volume in North America.• Liaised between Ipsos divisions, Visa, and ad agencies to design and coordinate a variety of global studies including the international travelers’ program, promotions, and NFL campaign development for the 2012 and 2013 seasons.

Laundry DivisionManaged consumer research projects encompassing qualitative, concept testing, brainstorming, and advertising to deliver actionable insights in support of R&D and marketing for a line extension of Clorox Stain Fighter & Color Booster.• Generated 5%+ of incremental net sales for the base business in 2010.• Managed consumer research to deliver strong consumer insights across the 3 D’s (Desire, Decide, and Delight).• Oversaw research for Clorox Liquid Bleach and Clorox2 Stain Remover on brand health tracking and positioning, consumer segmentation, strategic target selection, household panel, and advertising and communication.Multi-cultural (Hispanic) - Corporate Role Developed the first Clorox proprietary acculturation model to standardize recruitment and sampling for qualitative and quantitative research, enabling insights beyond a traditional lens of demographics or segmentation.• Orchestrated and implemented an Ethnic Shopper study for three categories: cleaners, laundry, and charcoal to provide insights for sales growth with strategic customers like Wal-Mart, Target, and Dollar stores.• Managed qualitative, ethnographies, and segmentation research studies to help the advertising agency (Alma DDB) create and refine advertising for charcoal Kingsford, Pine-Sol cleaners, and Clorox Liquid Bleach.• Created strategic and tactical FY09 Hispanic marketing plans for the laundry category.

Marketing Research Associate Manager, Innovation (2005-2007) Directed global assignment involving critical thinking to determine the right consumer research tools (qualitative and quantitative) for the development of new health and wellness product solutions globally.• Managed studies encompassing ideation, concept testing, segmentation, habits and practices, positioning, branding, packaging, sight/handling, home use tests, pricing, real time research.• Launched two collections of SpaSensials in October 2006 within the US.• Designed an array of consumer research studies to create line extensions for the Kleenex brand.• Identified a new line of winning product solutions for the cold and flu category with projected US revenues of over $100M.• Discovered key primary and secondary consumer insights in health and wellness, skin care, spa, and aging categories.WW Marketing Research Senior Analyst (2001–2005) Managed multi-market consumer research for the $2.1B incontinence category, providing the North American marketing and R&D teams key consumer insights to grow the global business.• Coordinated and oversaw qualitative and quantitative projects in over 20 worldwide markets providing direction to high-level decision makers inclusive of Sector President and Global/Regional Marketing Directors.• Designed and implemented the first Adult Care global brand equity tracking study for the Poise and Depend brands.• Developed and implemented a qualitative global research initiative to help establish new global advertising campaigns and positioning for Incontinence brands Poise and Depend.• Managed consumer research initiatives (concept test, volumetric, advertising, positioning) to launch POISE panty liners globally, capturing 3% of incremental sales in the entire category in 2003.Marketing Research Manager - Central America & The Caribbean (1998–2000)