Rodrigo Souto Souza, Ph.D. Email & Phone Number

Atlanta, Georgia, US

• Lead the development and execution of digital strategies to enhance Beulah Heights University’s online presence and engagement.
• Produce high-quality video content, promotional videos, student testimonials, and faculty highlights, expanding the university’s global reach.
• Collaborate with university leadership to align media initiatives with institutional goals and brand development.
• Create innovative content strategies to strengthen relationships with students, alumni, and external audiences.
• Direct multimedia content production to effectively communicate the university’s mission through digital media.

Atlanta, Georgia, US

• Manage Beulah Heights University’s Instagram and YouTube channels, significantly increasing engagement
• Created and currently produce the "Breakfast with the President" video series, which has expanded the university’s international reach and with more than 100 episodes released, solidifying a lasting legacy for the.
• Propose and manage new media initiatives, including student testimonials, alumni success stories, and faculty highlights, to deepen community connections and enhance BHU’s visibility.

Atlanta, Georgia, US

• Develop and deliver lectures and facilitate classroom discussions to encourage creativity and curiosity in students and develop their subject-matter expertise and critical thinking skills.

• Lead the planning and execution of event coverage, ensuring comprehensive and engaging content.
• Manage the editorial team to produce and publish news articles, features, and multimedia content.
• Oversee the operations of streaming TV service, BR News TV
• Develop and implement strategic media plans to expand audience reach and engagement.
• Collaborate with marketing and PR teams to promote our media channels and content.
• Monitor industry trends and adapt content strategies to stay relevant and competitive.

Lawrenceville, Georgia, US

• Organized and implemented innovative communication and marketing campaigns to promote the university and increase awareness of its programs and offerings.
• Supervised and managed graphic designers in the creation of marketing materials and content, ensuring all marketing materials communicated a clear and cohesive message in an engaging way.
• Prepared and presented informational lectures on the university and supported and guided students throughout the admission process.
• Built and maintained positive relationships with internal and external marketing and media professionals.

• Evaluated organizations’ developmental needs to create in-company training programs and lectures aimed at improving workplace performance and professional development.
• Produced customized, interactive eLearning and instructor-led training courses and presentations for employee education and development to foster a continuous learning environment.
• Planned, directed, and presented training programs using various presentation tools such as Prezi to improve employees’ communication skills, customer service abilities, and confidence.
• Analyzed program effectiveness through assessments, surveys and feedback and edited training manuals, multimedia visual aids and other educational materials to align with program feedback.
• Developed effective marketing and advertising campaigns for various companies in Brazil to reach target audiences and increase sales.

Goiânia, Goiás, BR

• Planned and managed several seminars and Entrepreneur Fairs promoting market practice for students.
• Delivered lectures on marketing courses based on established curriculum.

Goiânia Goiás, Goiás, BR

• Involved students in class discussions and seminars.
• Maintained positive working relationships with students.
• Enforced disciplinary standards and college policies.

Goiânia, Goiás, BR

• Developed teaching strategies to ensure quality learning experiences for students.

Goiânia, Goiás, BR

• Honored Professor in 2010, 2012, and 2014.

Anápolis, Goiás, BR

• Directed and produced video classes for the online courses of Goias State University (UEG).
• Defined and implemented standards for multimedia design, content development, and navigation features to improve user experience.

• Professor of Business Administration courses.

• Participated in the coordination of the Internet Media Campaign of the Governor of the State of Goias, Brazil.
• Led a group of various professionals such as journalists, writers, video editors and web designers in a successful campaign to win election for Goias State Governor.

• Optimized applicant interview and screening procedures, successfully reducing time spent on selection processes and improving the overall hiring process.
• Oversaw recruitment, training, and management of employees at the company’s subsidiaries across Brazil.

Doctor Of Philosophy - Phd, Organizational Leadership

Master Of Arts (M.A.), Organizational Leadership

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Bachelor'S Degree, Psychology