Rodrigo Souto Souza, Ph.D. Email & Phone Number

Alpharetta, Ga, Us

Atlanta, Georgia, Us

• Lead the development and execution of digital strategies to enhance Beulah Heights University’s online presence and engagement.• Produce high-quality video content, promotional videos, student testimonials, and faculty highlights, expanding the university’s global reach.• Collaborate with university leadership to align media initiatives with institutional goals and brand development.• Create innovative content strategies to strengthen relationships with students, alumni, and external audiences.• Direct multimedia content production to effectively communicate the university’s mission through digital media.

Atlanta, Georgia, Us

• Manage Beulah Heights University’s Instagram and YouTube channels, significantly increasing engagement• Created and currently produce the "Breakfast with the President" video series, which has expanded the university’s international reach and with more than 100 episodes released, solidifying a lasting legacy for the university.• Propose and manage new media initiatives, including student testimonials, alumni success stories, and faculty highlights, to deepen community connections and enhance BHU’s visibility.

Atlanta, Georgia, Us

• Develop and deliver lectures and facilitate classroom discussions to encourage creativity and curiosity in students and develop their subject-matter expertise and critical thinking skills.

• Lead the planning and execution of event coverage, ensuring comprehensive and engaging content.• Manage the editorial team to produce and publish news articles, features, and multimedia content.• Oversee the operations of streaming TV service, BR News TV• Develop and implement strategic media plans to expand audience reach and engagement.• Collaborate with marketing and PR teams to promote our media channels and content.• Monitor industry trends and adapt content strategies to stay relevant and competitive.

Lawrenceville, Georgia, Us

• Organized and implemented innovative communication and marketing campaigns to promote the university and increase awareness of its programs and offerings.• Supervised and managed graphic designers in the creation of marketing materials and content, ensuring all marketing materials communicated a clear and cohesive message in an engaging way.• Prepared and presented informational lectures on the university and supported and guided students throughout the admission process.• Built and maintained positive relationships with internal and external marketing and media professionals.

• Evaluated organizations’ developmental needs to create in-company training programs and lectures aimed at improving workplace performance and professional development.• Produced customized, interactive eLearning and instructor-led training courses and presentations for employee education and development to foster a continuous learning environment.• Planned, directed, and presented training programs using various presentation tools such as Prezi to improve employees’ communication skills, customer service abilities, and confidence.• Analyzed program effectiveness through assessments, surveys and feedback and edited training manuals, multimedia visual aids and other educational materials to align with program feedback.• Developed effective marketing and advertising campaigns for various companies in Brazil to reach target audiences and increase sales.

Goiânia, Goiás, Br

• Planned and managed several seminars and Entrepreneur Fairs promoting market practice for students.• Delivered lectures on marketing courses based on established curriculum.

Goiânia Goiás, Goiás, Br

• Involved students in class discussions and seminars.• Maintained positive working relationships with students.• Enforced disciplinary standards and college policies.

Goiânia, Goiás, Br

• Developed teaching strategies to ensure quality learning experiences for students.

Goiânia, Goiás, Br

• Honored Professor in 2010, 2012, and 2014.

Anápolis, Goiás, Br

• Directed and produced video classes for the online courses of Goias State University (UEG).• Defined and implemented standards for multimedia design, content development, and navigation features to improve user experience.

• Professor of Business Administration courses.

• Participated in the coordination of the Internet Media Campaign of the Governor of the State of Goias, Brazil.• Led a group of various professionals such as journalists, writers, video editors and web designers in a successful campaign to win election for Goias State Governor.

• Optimized applicant interview and screening procedures, successfully reducing time spent on selection processes and improving the overall hiring process.• Oversaw recruitment, training, and management of employees at the company’s subsidiaries across Brazil.

Doctor Of Philosophy - Phd, Organizational Leadership

Master Of Arts (M.A.), Organizational Leadership

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Bachelor'S Degree, Psychology