Sandra Rodriguez

Sandra Rodriguez Email and Phone Number

Directora de Negocios Digitales @ Venevision
Miranda, Venezuela
Sandra Rodriguez's Location
Miranda State, Venezuela, Venezuela, Bolivarian Republic of
Sandra Rodriguez's Contact Details

Sandra Rodriguez personal email

About Sandra Rodriguez

I am a lover of business and the operation of companies. I help entrepreneurs and companies to identify opportunities and innovatively solve business problems, using tools that reduce costs and investment, increase their sales, improve their relationships with suppliers and achieve their strategic plans.I have comprehensive executive training in mass consumption and technology companies with 15 years of experience in the commercial area, focused on sales growth and customer profitability; as well as in the financial area, strategic planning, negotiation with suppliers, marketing, and market research.

Sandra Rodriguez's Current Company Details
Venevision

Venevision

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Directora de Negocios Digitales
Miranda, Venezuela
Website:
venevisioninternational.com
Employees:
1100
Sandra Rodriguez Work Experience Details
  • Venevision
    Directora De Negocios Digitales
    Venevision
    Miranda, Venezuela
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  • Venevision
    Digital Business Director
    Venevision Oct 2024 - Present
    Caracas, Distrito Federal, Venezuela
    Creation of multiplatform digital strategies for Cisneros Media and Venevisión Media.
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  • Heeks Company
    Commercial Director - Founder Heeks
    Heeks Company Jan 2018 - Present
    Venezuela
    Business consulting company- My job is to accompany companies in the strategic and commercial review of the business, advising on the process of design, development, and results, based on innovative business tools, market research, and marketing.- I create growth strategies for the company and generate strategic alliances.- I provide services to the most important market research companies in Venezuela.- Management of digital marketing and technological innovation, based on trends and digital transformation.
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  • Bigwise
    Directora De Negocios
    Bigwise Apr 2023 - Oct 2024
    Caracas, Distrito Federal, Venezuela
    - Responsable de desarrollar estrategias de crecimiento/Growth de la compañía: comercial y marketing.- Realizar los acuerdos y negociaciones corporativas con el equipo de Ejecutivos de cuentas claves.- Crear nuevas unidades de negocios que incrementen la rentabilidad de la empresa.- Responsable de las alianzas claves.- Responsable de las relaciones institucionales en Venamcham, Asociación Nacional de Anunciantes (ANDA) Profranquicias y asuntos públicos de la empresa.
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  • La Wawa
    Commercial Director
    La Wawa Jun 2022 - May 2023
    Venezuela
    - Led the commercial team in all business units: B2B, B2C, Events, alliances, and business development.- Planning of commercial strategies.- Management of sales projection and budget.- Responsible for the expansion in Venezuela.- Lead the commercial automation processes and Omni-channel service strategies.
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  • Mobile Media Networks
    Ceo Mobile Media Networks
    Mobile Media Networks May 2016 - Jun 2018
    Venezuela
    Mobile Media Networks is a company dedicated to web and mobile development.Responsible for directing and leading Mobile Media HUB.Development of commercial and technological growth strategies for the company in Venezuela, Latin America, and the USA.Achieve the goals of the Board of Directors.
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  • Mobile Media Networks
    Commercial & Marketing Director
    Mobile Media Networks Jun 2015 - May 2016
    Venezuela
    - Responsible for developing and leading the marketing and sales strategies of Mobile Media International (Venezuela, Colombia, Panamá and the USA). Carry out market evaluation, sales channels, penetration of strategic Clients, and lead the commercial team: country managers, commercial advisors, and marketing analysts.- Evaluate the profitability of international business units and optimization of the sales model.International positioning of the Mobile Media Networks brand
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  • Latin Group Trade
    Key Account Manager
    Latin Group Trade Mar 2012 - Oct 2014
    Venezuela
    - Develop the entire Key Accounts Department of the company, adjusting the new business model focused on Massive Consumption. - Marketing Channel Strategy, creation of structures and search for optimization of resources by managing investment in Marketing and Trade Marketing.Main Achievements: Codification and recognition of the Gran Coche Brand in all the national and regional chains of the country, increasing the share at the national level and the company's income by more than 50%.
  • Kellogg Company
    Key Account Chief - National
    Kellogg Company Mar 2009 - Sep 2011
    Caracas, Venezuela
    Responsible for the development, execution, and monitoring of commercial strategies for key accounts in the modern channel. Preparation and negotiation of annual agreements, business plans, and business reviews. Implementation of innovative strategies to maximize results. Customer analysis through KPIs, including sales, finance, logistics, and marketing.
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  • Banco Del Caribe - Bancaribe
    Financial Planning Specialist
    Banco Del Caribe - Bancaribe Mar 2008 - Mar 2009
    Caracas, Venezuela
    Preparation of the Business Plan and Strategic Plan of the Bank, incorporating analysis of semi-annual strategies.Preparation of the Bank's General Goals and Balance Scorecard up to the level of offices in managed resources and credit portfolio.Among the main achievements was the realization of the methodology for the definition of goals in the Bancaribe Commercial Action Model (MACB), together with the Management Control area, which was executed as of 2008.
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  • Nielsen
    Account Executive
    Nielsen Jan 2007 - Mar 2008
    Caracas, Venezuela
    Support consumer goods companies in defining and implementing their commercial strategies. Market analysis and identification of growth opportunities. Development of action plans. Monitoring of results. Positioning brands in the market. Benchmarking studies to identify best practices.
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Sandra Rodriguez Skills

Marketing Research Customer Profitability Trade Marketing Nielsen Fmcg Shopper Marketing Customer Insight Pricing Strategy Key Account Development Consumer Products Market Planning Market Research Market Analysis Forecasting Marketing Comercial Plan De Marketing Marketing Orientado Al Cliente Estudios De Mercado Estrategia Empresarial Estrategia Business Strategy Productos De Consumo Management Desarrollo De Cuentas Clave Strategic Planning Strategy Estrategia De Mercadotecnia Liderazgo De Equipos Microsoft Office Team Leadership

Sandra Rodriguez Education Details

Frequently Asked Questions about Sandra Rodriguez

What company does Sandra Rodriguez work for?

Sandra Rodriguez works for Venevision

What is Sandra Rodriguez's role at the current company?

Sandra Rodriguez's current role is Directora de Negocios Digitales.

What is Sandra Rodriguez's email address?

Sandra Rodriguez's email address is sa****@****ail.com

What schools did Sandra Rodriguez attend?

Sandra Rodriguez attended Iesa, Alimentos Kellogg, Universidad Central De Venezuela.

What are some of Sandra Rodriguez's interests?

Sandra Rodriguez has interest in Children, Economic Empowerment, Science And Technology, Arts And Culture, Health.

What skills is Sandra Rodriguez known for?

Sandra Rodriguez has skills like Marketing Research, Customer Profitability, Trade Marketing, Nielsen, Fmcg, Shopper Marketing, Customer Insight, Pricing Strategy, Key Account Development, Consumer Products, Market Planning, Market Research.

Who are Sandra Rodriguez's colleagues?

Sandra Rodriguez's colleagues are Oskar Alberto Vera, Ynes Barrios, Argenis Gonzalez, Naileth Arrieta, Angel David López Morán, Wilfredo Daza, Galarraga Alberto.

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