Daniela Rodriguez Email & Phone Number

Irvine, Ca, Us

Overseeing the global marketing strategy and execution for one of the most iconic and successful gaming brands in the world, Diablo, with an emphasis on crafting break-through creative marketing.

Irvine, Ca, Us

• Launched Diablo IV, unleashing an onslaught of creative marketing campaigns that made Diablo IV a can’t miss release. Diablo IV skyrocketed to become the fastest selling game in Blizzard history.• Innovated and led 30+ breakthrough marketing campaigns and brand partnerships that resonated in a multitude of cultural verticals and garnered mass earned media. • Received several special recognitions and industry awards for the creative work for Diablo IV (15+ Clios, Cannes Lion, Effie and other wins), many of which were firsts for Activision Blizzard and pushed the company to be the Clio Award’s Game Publisher of the Year.• Built the structure for, onboarded and manage a team of over 10 consumer marketing, brand and digital marketers delivering innovative, new, unexpected and culturally relevant creative solutions that drive performance• Developed a roadmap for an internal social creative team transition and grew the creative services and design teams, improving operations and creative results over the course of several key public facing beats.• Managing the overall creative process of ideation, development, production, testing, and execution of all global campaigns• Onboarded a dedicated original content team with a stacked content slate to support Diablo IV’s launch and appeal to the title’s growth audiences.• Developing global brand strategies and messaging narratives to support business goals and drive revenue growth, working closely with regional partners to strategically adapt marketing for global audiences• Leveraging data driven insights that weave in culture, creators, and content to fuel growth across markets and audiences• Nominated for and a part of Blizzard’s very select, first Women’s Sponsorship pilot program that recognizes top women in leadership.

Irvine, Ca, Us

• Led the brand strategic positioning work for the Diablo franchise and the development of Diablo IV’s creative launch platform. • Created the first franchise brand book for Blizzard that served as an example for other franchises within the company to replicate.• Built the first social strategy for Blizzard, starting with the Diablo franchise, which included defining the franchise’s tone of voice, creative pillars, platform approaches and growth framework that served as a point of reference and template for other franchises to follow• Launched Activision Blizzard’s first TikTok channel with a TikTok strategy that served as a guide for other franchises to replicate and launch their own.• Launched Blizzard’s first social influencer program to support Diablo’s content pipeline.• Created Blizzard’s first digital playbook to educate cross-functional teams on best practices for social media.• Executed Blizzard’s first cross platform audience deepdive to tap into actionable audience insights and cultural affinities to fuel executions of creative ideas and campaigns.• Launched Diablo Immortal, Blizzard’s first mobile title which quickly became number 1 across app stores, surpassing 20 million downloads in the first two months.• Successfully announced and launched Diablo 2 Resurrected with a best in class launch plan for Diablo II: Resurrected that intersected with culture, led Diablo to trend the highest it ever has, and fueled enthusiasm from fans.• Launched new innovative programs based off of audience insights that garnered earned media attention and set a new standard for marketing at Blizzard.• Onboarded and managed several agencies across different verticals (including experiential, digital, social, and influencer) to ramp up support for Diablo’s growing marketing needs.• Laid the groundwork for mobile live ops marketing that served as a point of reference for future teams and titles.• Onboarded several new marketing positions across franchises.

Milpitas, California, Us

• Built from the ground up and led the brand direction and creative marketing for the ORIGIN PC brand, a division of CORSAIR, leading the high-performance PC systems & components segment. ORIGIN PC was acquired by CORSAIR in July 2019 and saw record breaking sales and engagement records during my tenure.• Spearheaded the development and execution of innovative go-to-market creative strategies across a wide range of product categories.• Recognized as a senior thought leader for creative aspiration in brand strategy and cultural marketing, contributing to successful marketing campaigns for sister companies CORSAIR, El Gato, & SCUF.• Managed a team of 13 in the marketing and design departments, including events, press, influencer management, technical, digital, web and social media teams providing direction and guidance• Created the company's first brand book, including establishing a brand voice for use in all content creation, setting the creative direction of all aspects of go-to-market assets.• Conceptualized, planned and executed the creative & marketing strategy across multiple channels including web, digital marketing, print, and eCommerce.• Managed multiple projects from concept through design, art direction, copywriting and supervision through to production of assets across digital, print, online, and tradeshow environments.• Took complex & technical concepts and made them relatable to a broader audience through new influencer programs and premium content creation that made the brand fresh and culturally relevant.• Worked cross-functionally and with all levels of management from needs assessment through measurement.

New York, Ny, Us

· Developed complete rebranding efforts, campaign strategies and executions for clients such as Pizza Hut, LATAM Airlines and MasterCard.· Organized, oversaw and led creative and marketing teams all across LAC and North America· Led all client pitches and proposals and captured every new business we pitched for the agency.· Met with clients and executive teams to structure and unify campaign strategies and solutions across all consumer facing assets.· Reviewed creative work, troubleshooted and provided feedback to global creative teams· Brought new ideas for branding, advertising campaigns and marketing messages.· Ensured that visual communication and brand standards were met on a global scale.

New York, Ny, Us

· Managed and directed creative and art teams across a wide range of creative projects varying broadly from focuses on brand awareness to sales driven campaigns.· Ideated, produced and applied complete corporate re-branding efforts for major brands.· Formulated brand guidelines including social media playbooks for modification across different markets.· Oversaw production of traditional advertising including print ads and physical marketing collateral· Led production of digital efforts, social media, retail communications and experiential marketing. · Initiated projects with a client brief and finalized with client presentations. · Executed creative advertising campaigns for clients such as LATAM Airlines, FLOW and MasterCard.

Miami, Fl, Us

· Managed marketing and advertising collateral for Florida International University's School of Communications, Art & Architecture· Designed and implemented supporting marketing materials across print, web and social media· Conducted photography and video for online commercials and social ads· Worked directly with Program Director to generate new ideas to advertise new courses and benefits for Global Strategic Communications

· Established creative marketing strategies for a variety of clients, establishing creative solutions to problems and providing the creative necessary to support clients' business goals.

· Hands-on production of various media and promotional content, including photography for publication, commercials, music videos and other video productions· Developed scripts and storyboards for commercials· Filmed/photographed and edited content, including live event coverage to tell cohesive stories

Master Of Science (M.S.), Global Strategic Communications

Master Of Science (M.S.), Global Strategic Communications - Art Direction

Bachelor'S Degree, Communications

Associate'S Degree, Communications