Natali Rodriguez Email & Phone Number

Florida, United States

Paris, Fr

Lead retail and digital strategies for five major brands (Giorgio Armani, Prada, Ralph Lauren, Diesel, and Cacharel), exceeding market expectations and achieving significant market share increases. -Manage multiple projects simultaneously to develop marketing strategy for 2023 and 2024, overseeing budgets, scheduling campaign calendars while aligning with brand expectations, and collaborating with cross-functional teams-Orchestrated successful campaigns with key client partnerships, including Prada Paradoxe Retail + Digital campaign, most successful campaign in L’Oréal TRAM (Travel Retail Americas); performed at 3x vs benchmark in sales. -Pioneered first-of-its-kind partnerships, including Armani Code Parfum campaign with key digital Uber partnership; 1st L’Oréal brand in USA to launch with Uber and the 1st brand in travel retail worldwide to partner with Uber.Prior: Lead Retail & Digital Manager for BU2 Giorgio Armani and Designer Fragrances accelerating On-Counter Retail Experience & Digital transformation for the 9 Brands in the L'Oréal Luxe Division within Travel Retail Americas Brands: Giorgio Armani – Prada – Valentino – Ralph Lauren – Mugler – Azzaro – V&R – Diesel – Cacharel

Paris, Fr

Responsible for orchestrating the launches and push growth for three brands in TRAM (Travel Retail Americas) using product, market, and consumer expertise; brands within the scope of responsibility: Vichy, La Roche-Posay, and Kerastase with an assortment of 100+ products in both haircare and skincare. - Managed twelve openings from start to finish in North and South America, from assortment selection, pricing, market and competition analysis through retail design, gift with purchase implementation, and point of purchase advertising elements.- Monitored prices monthly to ensure at least -10% Duty Free savings in all Latin America, Canada, and USA local markets.

Responsible for instructing weekly Ballet, Jazz, Belly Dance, and Hip-Hop classes of 30+ children from the ages of three to six. -Assessed and evaluated student performance by hosting auditions to select best achievers for competition team. -Led team and choreographed productions winning in major National competitions, including 1st place in 2021& 2022 -Received Excellence in Entertainment Award at Nexstar 2023 National Championship-Previously responsible for teaching Ballet, Jazz, Belly Dance, and Hip Hop to children aged 3 to 6 years; assessment and evaluation of student performance to select best achievers for team competition.

Columbus, Ohio, Us

- Selected as one of two Campus Representatives to promote the PINK brand to over 50,000 students by strategizingsocial media campaigns and hosting over four campus-wide events per semester- Designed and employed a recruitment process for building a team of ten volunteers in order to collaborate and plan two in-store events with the local PINK store manager, resulting in increased customer traffic- Winner of Campus Rep. Fall Incentive Trip award; selected top 10 out of 100 schools participating in the program for highest achievements with PINK on campus.

Paris, Fr

• Worked as Digital Project Coordinator to manage and execute influencer activations with pop-up stores in LAX Airports for different brands such as Giorgio Armani, Yves Saint Laurent Beauty, and Lancôme • Liaised with brand marketing teams and PRC Agency China Luxury Advisors to review data on best practices for Chinese KOLs in Instagram and Chinese social media platforms such as Weibo, Wechat, and Tencent Network • Created full campaign re-caps and reports to be shared internally and with the zone teams

Miami, Florida, Us

Responsible for researching social and daily trends through Google Analytics and Shopify in order to provide constructive feedback and suggestions to the VP of Digital Marketing on how the brand could modernize itself with current trends; key member of a 3-people team who kick-started the digital department. - Successfully managed social communities by responding to all comments, likes, and posts on the company’s social channels, followers, individuals, and influencers who utilized hashtags or mentioned Dr. Brandt Skincare on social media.- Assisted with planning digital campaign for Pores No More Collection, which increased revenue in 25%.- Led influencer strategy, content strategy and content creation, and paid media strategy and affiliate Marketing for ecommerce traffic and sales.

Handled payments and registration, answered phone calls, and handled any customer service issues, including questions or concerns parents may have had.

Bachelor Of Science (B.S.), Business, Management, Marketing, And Related Support Services

Bachelor Of Fine Arts - Bfa, French Studies

Digital Marketing

Digital Marketing Certification, Marketing