• Developed and implemented research methodologies to increase the quality and level of insights for my clients. • My primary client base and project focus is on the media and entertainment industry in the US and Latin America.o Managed several Entertainment clients and a team of Researchers in Los Angeles, Vancouver, Chicago, and Toronto.o Expert on online and in-person qualitative and quantitative research methodologies.o Concept testing, trackers, brand health, brand satisfaction, cultural scores, trailer, pilot and ad testing, positioning, sponsorship, and other show/movie related studies in English, Spanish, and Portuguese. • Reported directly to the CEO.

• Responsible for the management, maintenance, and development of many member-driven insight communities as well as custom research projects and trackers. o Managed 10 Entertainment clients and a team of Researchers in Los Angeles, Vancouver and New York City.• Reported directly to the President of the Media & Entertainment division.

• Worked with Entertainment and CPG clients on all Qualitative and Quantitative Research methodologies from design to final presentation.• Work with other research companies to conduct international and multilingual research.

• Oversaw all qualitative and quantitative research done in LatAm from content production, product development (web and apps), payments, and marketing departments. • Worked with the Director of Originals for LatAm on new show ideas, scripts, and marketing.• Besides LatAm, supported research initiatives in the US, Spain, Italy, and Portugal• Launched Original Titles Tracker.• Launched Social Media Tracking for the region. • Designed, moderated and reported all Spanish Language Qualitative sessions in LatAm.• Designed, implemented and reported all insights from all Quantitative research initiatives.• Revamped the Ad Effectiveness tracker and reporting for the region.• Supported research initiatives in the US and Europe.• Worked with several stakeholders to address different research needs: originals, product, content, marketing, social media, public relations, legal and finance. • Worked with vendors in many countries to ensure high quality sampling for online surveys and perfectly profiled and screened participants for focus groups and screenings.

• Launched the Hispanic and LATAM Practice. • Conducted qualitative and quantitative Research for TV channels and Movie Studios.• Moderated focus groups for Disney, Fluency and Sony, among other clients.
• Created custom and syndicated research solutions for multiple clients to optimize their budgets, and deliver valuable consumer insights.• Corporate Operations o Manage IT, HR, Finance, Marketing, Social Media, PR, and Sales teams.• Part of the executive team that defined the strategies for growth in the company

• Worked with Entertainment and CPG clients on all Qualitative and Quantitative Research methodologies from design to final presentation.• Work with other research companies to conduct international and multilingual research.

• Responsible for the operations of the company along with the two client service divisions: managed services and licensing.• Tasked with opening the LA office including finding an office space, managing the budget, and hiring and training new employees.• Part of the executive team that defined the strategies for growth in the company.

• Launched the Hispanic and LatAm practice and developed the research team.• Led the Multicultural team at mainly managing TV, and videogame clients in the US, Europe, Asia, and Latin-America in several languages.• Major clients: HBO Latin America, A+E Networks, Blizzard Games, MTV tr3s, MTV Latin America, Telemundo, Discovery Latin America, and TV Azteca.

Managed more than 100 temp. assistants and interns.Created the online student information pages.Improved the registration process and demand forecast

• Awarded as one of the top five professors of the Business Administration Faculty• Awarded as one of the top ten professors of the entire University.

In charge of all international students in Mexico City, from application to housing accommodations.Implemented the first cultural integration trips in the University, allowing international students travel around Mexico with History and art professors.