William Rodríguez

William Rodríguez Email and Phone Number

Marketing and Business Director @ (de)mente
Mexico City, Mexico
William Rodríguez's Location
Madrid, Community of Madrid, Spain, Spain
William Rodríguez's Contact Details

William Rodríguez work email

William Rodríguez personal email

n/a
About William Rodríguez

El marketing excepcional no lo hacen las corporaciones, lo hacen las personas detrás de ellas.Creo firmemente en el poder que tiene el marketing para conectar marcas con personas.Durante más de 15 años he estado trabajando arduamente ayudando a marcas a conectarse con personas a través de soluciones estratégicas y creativas, persiguiendo objetivos comerciales.He tenido la oportunidad de trabajar liderando negocios para diferentes marcas globales importantes en varios mercados. Tengo un profundo conocimiento en el negocio digital, la transformación digital y mi experiencia también abarca un enfoque de marketing creativo de 360 grados, que incluye estrategia, producción, medios y publicidad tradicional.Con superiores habilidades interpersonales y de comunicación, disfruto estableciendo relaciones poderosas con las personas y he liderado grandes equipos y diversos stakeholders de manera constante, obteniendo lo mejor de ellos y logrando objetivos mutuos.Tengo amplia experiencia en gestionar proyectos complejos de manera fluida y siempre encontrando soluciones creativas a los problemas.Soy curioso, apasionado y ansioso por aprender, con un trasfondo multicultural en diferentes países y mercados.

William Rodríguez's Current Company Details
(de)mente

(De)Mente

View
Marketing and Business Director
Mexico City, Mexico
Website:
dementemx.com
Employees:
5
William Rodríguez Work Experience Details
  • (De)Mente
    Marketing And Business Director
    (De)Mente
    Mexico City, Mexico
  • (De)Mente
    Business Director
    (De)Mente Nov 2018 - Present
    Madrid, Spain - Mexico City Area, Mexico -
    ➢ Designed and executed client business strategies to increase profitability on this digital/BTL agency.➢ Provided innovative and relevant solutions enhancing client business results. ➢ Conceptualized and implemented BTL activities enriched with digital activation components, in order to guarantee impact, visibility and superior client objectives.➢ Identified business and growth opportunities for new and existing clients. Clients: Spotify, McCafee, A+E Networks (Lifetieme, A&E, History Channel), Octagon, Delta Air Lines, AeroMéxico, Zoom.
  • Esden Business School
    Professor
    Esden Business School Jun 2015 - Feb 2023
    Colombia, Mexico, Spain - Currently
    ➢ Professor - Mobile Marketing, Mobile Apps, Customer Experience, Digital Transformation.Madrid, Bilbao, Bogotá, México City
  • Procolombia
    Marketing Director
    Procolombia Sep 2016 - Oct 2018
    Bogotá D.C., Colombia
    ➢ Managed the marketing strategy for Colombia’s Country Brand in Tourism, Export and Foreign Investment programs in 32 countries.➢ Orchestrated the production, adaptation and integration of marketing campaigns for all markets.➢ Conducted and supervised creative and media agencies, and other 360º key stakeholders.➢ Developed and executed mass advertising campaigns, production of events, participation in fairs, media buying, relationship campaigns and communication material in general.➢ Managed all the digital assets including web pages, social networks, apps, etc., along with data analytics.➢ Executed constant data analysis and market research for different markets and cultures.➢ Managed +20 Million € budget, efficiently in 2 years.➢ Direct Reports: 35 people.
  • Ga
    Customer Experience Business Director
    Ga Sep 2015 - Aug 2016
    Mexico, Latin America
    ➢ Designed the Customer Experience Business Practice for Latin America. (Value proposition, products, services, resources, financial management and profit).➢ Ensured a superior customer experience for different platforms and touch points, with an omni-channel approach.➢ Conducted digital transformation of marketing and CX models for various clients and brands.➢ Managed several suppliers, and key stakeholders.➢ Offered senior client services for different accounts.➢ Developed the business plan including financial management and commercial plans.
  • Leo Burnett
    Digital Business Director - Latin America
    Leo Burnett Mar 2007 - Jun 2014
    Bogotá, Colombia, Latin America
    ➢ Designed, developed and executed digital strategies and assets for different accounts in different markets.➢ Increased the digital business profit, client acquisition and senior client services.➢ Managed high level accounts including regional and global clients such as Procter & Gamble , Kellogg’s, Phillip Morris and Coca Cola, among others, ensuring global guidelines and objectives.➢ Managed budget and external vendors.➢ Implemented metrics and KPIs to demonstrate the impact of strategies on clients' businesses.➢ Supervised digital team performance and general vitality of agency/client relationship.➢ Direct reports: 30 people.Clients: Procter & Gamble, Coca Cola, Kellogg's, Philip Morris, Movistar, Carrefour, Mc Donald's, Samsung, Banco Davivienda.
  • Ogilvy & Mather
    Group Account Director
    Ogilvy & Mather Dec 2004 - Mar 2007
    Bogotá, Colombia
    ➢ Served as regional Account Director for GSK (Central America & Caribbean)➢ Supervised creative work, adaptation, production and implementation of campaigns and all communication materials for different countries.➢ Developed the strategic and creative regional projects for Kimberly Clark in South America.➢ Served as regional Account Director for Unilever in the Andean region (5 countries).➢ Developed the 360º strategy and creative supervision for +12 brands.
  • Jwt
    Senior Account Director
    Jwt Dec 2003 - Dec 2004
    Bogotá, Colombia
    ➢ Served as Regional Account Director for Pfizer Andina (5 countries)➢ Supervised the adaptation, production and implementation of campaigns and all communication materials.➢ Managed quality control of all materials and deliverables. Clients: Nestlé, Pfizer.
  • Euro Rscg
    Senior Account Director
    Euro Rscg Apr 2002 - Dec 2003
    Bogotá, Distrito Capital, Colombia
    ➢ Served as BBVA Senior Account Director.➢ Supervised the adaptation, production and implementation of campaigns and all communication materials.➢ Managed quality control of all materials and deliverables.

William Rodríguez Skills

Management Digital Marketing Digital Strategy Online Advertising Mobile Marketing Marketing Strategy Creative Strategy Sem Online Marketing Advertising Social Media Marketing Marketing Communications Integrated Marketing Digital Media Interactive Marketing Marketing Digital Estrategia De Mercadotecnia Publicidad Publicidad En Internet Comunicaciones De Marketing Estrategia Digital Estrategias Creativas Marketing En Internet Mercadotecnia En Medios Sociales Medios Digitales Redes Sociales Estrategia Mercadotecnia Social Media

William Rodríguez Education Details

Frequently Asked Questions about William Rodríguez

What company does William Rodríguez work for?

William Rodríguez works for (De)mente

What is William Rodríguez's role at the current company?

William Rodríguez's current role is Marketing and Business Director.

What is William Rodríguez's email address?

William Rodríguez's email address is wi****@****mbia.co

What schools did William Rodríguez attend?

William Rodríguez attended Esden Business School, Hyper Island, Fundación Universidad De Bogotá 'jorgetadeo Lozano'​.

What are some of William Rodríguez's interests?

William Rodríguez has interest in Children, Conocimiento Digital, Tecnología, Estrategia, Centro De Cultura Digital, Ted, Innovación, Iab, Arts And Culture, Creative Mornings.

What skills is William Rodríguez known for?

William Rodríguez has skills like Management, Digital Marketing, Digital Strategy, Online Advertising, Mobile Marketing, Marketing Strategy, Creative Strategy, Sem, Online Marketing, Advertising, Social Media Marketing, Marketing Communications.

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