Rodrigo Lorca Email & Phone Number

São Paulo, Brazil

Hilco Industrial specializes in the creation of creative marketing and disposition solutions utilizing auction, liquidation, private treaty and sealed bid sales of all manufacturing processes within all industries. Through the application of appropriate sales methodologies, being technologically sophisticated combined with effective global marketing ensures maximization of returns from the sale of non performing surplus assets.Industrial capital asset management firm specializing in valuation, acquisition and disposition of underutilized and underperforming industrial assets. Highly capitalized, Hilco provides financial structures that suit cash requirements of its clients.

São Paulo Area, Brazil

EquipNet, Inc. is the world’s leading provider of proactive asset management services and solutions for large and small corporations in the pharmaceutical, biotech, chemical, and consumer packaged goods industries. EquipNet’s vision is to revolutionize the way companies manage their surplus assets. Forward-thinking corporations such as Merck, Johnson & Johnson, Unilever, Novartis, and many others use EquipNet's Cascading Liquidation™ program to maximize financial returns, meet critical deadlines, avoid unnecessary costs, and prevent health, environmental, and theft hazards associated with idle assets.Responsible for business development and local operations for the Latin America region, start up and roll out of operations, legal and administrative matters, responsible for commercial, OPEX, and P&L. In charge of establishing corporate relationships and the development of local key accounts with a positive record of revenue. Budget administration and country team structuring.

Latin America Region

Working in this position as Chief Operating Officer in charge of all operations entirely throughout the region extending to 9 countries influencing trough multiple moves the comprehensive, financial, commercial and operational results of the company at corporative level. General Managers report the chief operating officer directly of each country that currently make up the corporation. Together with the above mentioned the chief operating officer exercises duties as general manager of the company operations in Chile and is part of the board. In charge of a multidisciplinary team of 80 professionals from different areas, management maintained its focus predominantly on the proper planning and accounting administrative structure in order to shape up an efficient and profitable structure, negotiates directly with creditors and main customers, represents and negotiates on behalf of the company with major international players in order to capitalize the international operations, establishes strategic alliances and partnerships.

Santiago De Chile

A company leader in administration and management of Electronic Tax Documentation with regional presence. It develops and trades software solution. It is in charge of the whole commercial team in Chile, shaped by three managers of strategic accounts, 4 business executives, a head of marketing and three administrative managers. Along with It, It is totally in charge of the customer care area with a head support and nine executives.The sales management is developed through direct distribution channels and strategic customer management. The main channels are Quadrem, TOTVS, Crystalis, Exxis, BCN,SoftwareOne and SAP.My task during this position was focused on the developing of strategic alliances with major players in the global market of technology solutions of marketplaces as well as POS solutions for retail which I may mention the successful partnership with MICROS, major provider of POS solutions for restaurants and hotels worldwide. Development and management of trade agreement with Qadrem, one of the largest global players in marketplaces, provider of solutions for the main mining companies in Chile, strategic alliance with Transel, local leader of mobile sales solutions.In terms of internal structure, the complete re-structuring of the business management is part of my successful management by completely changing the business organizational structure and fully shaping the working team currently operating as in the case of the Customer Care area by developing its design, creation and integration.

Chile

Mind is a marketing and communications agency dedicating to advising companies selling products and services. Premium in developing activities for effective dissemination and positioning and in some cases comprehensive outsourcing the marketing area. In addition to its activities, Mind gives advising and fully develops communication strategies as well as digital marketing for its clients. It has links to associations and sporting clubs like golf, tennis and polo advising on finding sponsors for its sports activities.My task in Mind originally was to identify the need to provide services of this nature and as a result of that developing a sustainable business plan for its progress.

Santiago De Chile

In charge of product line of power tools to use in construction and industry, responsible for all the sales lines force and product development as well as performance in the local market , pricing strategy and positioning, internal and external market activities, constant market analysis, presentations to customers and active participations in negotiations with the company strategic accounts. A parallel function done by the Fleet Management´s sales manager. Development and implementation of the business model, development of proposal of product value in the market of power tools for construction, strategic product positioning within the rental market tools, ongoing business management, direct negotiation with key accounts, and development and strategy penetration of customer portfolio.

Santiago De Chile

Responsible for the development of a product mix competing in the market. Cut across all company sales channels. Constant performance evaluation at product profitability level, budget compliance and ensuring stocks. Responsible for the full development of local and imported products for local and foreign markets. Responsible for prices and contribution margins for all product lines. Responsible for bran positioning, development of strategic moves to search for new suppliers, procurements and imports, at a function level including developing of import reports and results of different product line statement, development and management of sales support materials for sales, sales force training and distributors. Management reporting. Preparation in conjunction with sales management of trade strategies for product lines.