Rodrigo Silveira, Mba Email & Phone Number

São Paulo, Brasil

São Paulo E Região

A Convite da ALS, multinacional focada em crescimento orgânico adquirindo laboratórios analíticos, atuei como o Head Comercial com o principal objetivo de reestruturar processos, Go To Market, integrar dados em Power BI em sincronia com CRM (incluindo funil de vendas), implementar KPIs, S&OP e introduzi uma cultura de venda ativa, fomentando cross selling.

São Paulo E Região

• Responsável pelo time comercial da Cene Distribuidora para o negócio da Ethicon – divisão de cirurgia geral da Johnson&Johnson MedTech com liderança direta de 2 Supervisores de Vendas, 8 Representantes e 8 Assessores.
• Gestão dos KPIs do time comercial, moldagem e criação de processos comerciais, Go-to-Market, orçamento de vendas, P&L, gestão de portfólio de medical devices, Capex e estratégias comerciais;
• Conduzir estratégias para recuperar, converter e aumentar market share em conjunto com time J&J;Principais resultados:
• Implementou o “Kick Off “do negócio da Ethicon dentro do Grupo Cene;
• Owner do projeto de precificação e reajuste de preços melhorando a lucratividade em 8%;
• Redução de 2M de custo em estoque consignado colaborando para os alvos de break even e pay back;

São Paulo, Brazil

• Responsible for the commercial management of main key accounts of São Paulo regional team, such as Albert Einstein and Sírio Libanês, working in synergy with sales executives managing 9 business units product portfolio.
• Manage product portfolio such as IV Access, Pharma, Infusion Systems, Infection Prevention, General and Vascular Surgery and Surgical Assets; increase profitability, seal corporate distribution contracts, gain market.
• Launch new products and therapies, develop business plans to expand sales and exceed targets;
• Retain and develop long term customer relationships with strategic stakeholders and C-Level;Key Contributions:
• As a qualitative contribution, I highlight the reestablishment of trust and partnership within assigned key accounts, introducing business models, branding of the company, after a period of nearly one year without.
• Established a 16% sales growth YoY with one of the main hospital groups in Brazil increasing portfolio and profitability in 8%;

São Paulo Area, Brazil

• Responsibilities:
• Initially recruited to manage business negotiations in the Dominican Republic related to exporting hospital-care medications. Responsible for the entire commercial management of an exclusive national distributor.
• Developing solid key account management in the Dominican Republic, focusing mainly in distribution and portfolio optimization, increased sales in the private market by 46% in 2019 vs 2018 by implementing KPIs and.
• Gathered approximately 400 Anesthetists in the largest event held by Cristália Export BU focusing on training and implementation of an exclusive and essential product for public health in the fight against malignant.
• Led the requirements process for new registrations, analyzing price history, competitors, private and public market, securing approximately 20 registrations in Central America alongside areas of support such as.
• In 2021, achieved Cristália’s first sales in Guatemala and Honduras and leveraged negotiations in Costa Rica and in Panama, contributing to the growth and expansion of international business.

Brazil

• Recruited to assume commercial management of major key accounts in São Paulo, São Paulo state and Midwest Brazil managing pharma division portfolios (Cristália-RX and Latinofarma-Ophthalmology). Management of medium.
• Assumed the commercial management of primary pharma chain, Raia Drogasil, by updating product launch mix, expanding and increasing distribution of brands through data analysis and increasing market share from 19% to.
• Sell in and sell out of regional and national distributors underwent a complete transformation (Ex: Regional distributors - over 40% Out18YTD) and nationals such as Profarma by 52% in 2017 YoY and in Minas Gerais state.
• One of the top performing KAMs, delivering best results in 2016, 2017 and 2018 to date.

São Paulo E Região, Brasil

• Responsible for the commercial management of inner Sao Paulo state territory and key accounts within the retail segment, which represented 15% of Brazil’s overall sales;
• Establish and manage commercial policies, sales processes, two subordinate sales representatives and achieve annual sales targets of R$39 million with a product portfolio of approximately 53 SKUs;
• Promote and commercialize leading over the counter (OTC) and prescription pharmaceutical (Rx) brands in conjunction with medical detailing and sales representative teams, in order to maximize sales and increase mapped.
• Planning and execution of tactical and strategic sell in and sell out account plans;Key Contributions:
• Recovery of territory sales gap within a 6-month period, converting previous sales coverage of 88% to 101% based on 2014 sell in targets. Results obtained after diagnosis of territory, reestablishing relationships with.
• From 2014 to 2015, managed 2 key wholesalers within inner Sao Paulo, leading results that classified them as top 2 wholesalers in sell out overall Brazil ranking, with respectively 22% and 12% November 2015 YTD growth.

São Paulo Capital E São Paulo Interior

• Responsible for the planning and execution of business strategies: sales, trade marketing, merchandising team management, innovation in sales channels and training in order to maximize results, increase distribution.
• Managed the sales territory with the highest representative figure of Brazil’s Diabetes Care team, assuming R$10 million sales target for 2014;
• Secured direct sales through the commercial management of key accounts and leadership of “Transfer Farma” project – a team of sales representatives headcounts subsidized by J&J companies: J&J Medical, J&J Consumer and.
• Participate in a development and leadership program through job rotation within diverse business areas of J&J Medical, coaching, mentoring and workshops: presentation techniques, macroeconomics trends, time management.
• Manage merchandising team and oversee recruitment, targets, KPIs, client visit schedules and training alongside Trade Marketing Manager and promotional merchandise agency. Accompany the staff in point of sales (POS).
• Continuous interaction with shoppers, consumers, internal stakeholders and diverse sales channels to identify opportunities, trends and development of customer service;

São Paulo E Região

São Paulo E Região

São Paulo, Brasil

Campinas

• Distribuição e mediação de títulos e valores mobiliários, quotas de fundos de investimentos e derivativos.
• Negociação e prospecção de clientes.
• Consultoria na área de mercado de capitais e gerenciamento de risco.
• Ministrar cursos e palestras de educação financeira.

Campinas E Região, Brasil

• Prospectar, negociar e implementar serviços de capacitação e consultoria em Marketing, Gestão e Rh em clientes do varejo farmacêutico.
• Montagem de aulas, constante análise de oportunidades, novos projetos, tecnologias, apresentações e tendências de Rh, Marketing e Gestão de Negócios para Clientes.
• Agregar valor ao varejo farmacêutico através de serviços de treinamento, eventos, consultoria, palestras e soluções.
• Manter rede de relacionamento com gerentes, subgerentes, farmacêuticos e equipes de grandes redes farmacêuticas.
• Contribuir com giro de produtos, incremento das vendas e estrategicamente bloquear ações da concorrência no cliente.

Dubai, UAE

Acquired “Top Producer” award in Abril and June 2009

Master Of Business Administration (Mba), Commercial Management, Completed In May 2013

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General