Roxana Dubar Email & Phone Number

Marketing Director for all Latin America for Zagg Inc. global leader in technology with presence in more than 130 countries. Zagg redefines the mobile style of the consumers, integrates leading brands in the U.S. market like: InvisibleShield® (screen protection leader), mophie® (#1 in mobile charge), ZAGG® (portable keyboards), IFROGZ® (personal audio), BRAVEN (Bluetooth® Premium audio for adventurous music lovers), and GEAR4 (no. 1 Brand in protection against impacts in the UK).

Argentina

Argentina

Argentina

Development of the marketing strategy for each country focused in sales target. Designed the communication strategy for Lumia devices in Argentina, Chile and Perú

Development and implementation of the integral strategy for brand positioning. Was in charge of the start-up of the social media communication of the brand. Fully lead the opening of the first flagship store of Samsung in the country and the tactic alliance with the Vorterix-Pergolini multimedia platform that was key in the construction of the all products of the brand. Was in charge of all the BTL online-offline actions implemented together with carriers and retailers. Lead the activation of all technology centers named “Samsung Studios” to promote product experience and build a strong bond with the brand.

Mexico Df

Management of Trade, Retail and Brand Marketing in Mexico - one of the top 10 markets of the brand worldwideRe-positioning of the brand preference back to the first place.Development of a music and content platform for our products addressing the youth target.Redefinition of the media strategy maximizing coverage vs. impact vs. investment.

South Cone

Design of marketing and communication strategy for the positioning of the brand.Administration of the full media plan for all countries, execution of all customized BTL actions and development of creative assets. Positioning of the brand thru the Nseries produts with disruptive interventions in ATL, selection of iconic events in art, fashion, music and sportsI lead the Nokia Trends music platform, with a record audience of 50.000 people.