Stefanie Roedenbeck, Mba Email & Phone Number

Greater Milwaukee Area

At Lesaffre – Fermentis, I focus on enhancing brand visibility through innovative marketing and communication strategies tailored to diverse audiences across the Americas. I oversee multilingual campaigns, align social media efforts with distributor initiatives, and ensure consistent branding through thoughtful PR and media strategies. I also lead the charge in organizing up to 80 trade shows annually and host web-based Fermentis Academy sessions to educate and engage customers.Key Achievements:• Led a five-member team and vendor network to deliver impactful PR, graphic design, social media, and event management across the Americas, executing over 100 events from Alaska to Argentina.• Managed a $5M marketing budget, achieving revenue growth and enhanced ROI through strategic investment analysis and region-specific product launches.• Strengthened distributor partnerships to unify sales efforts, increase customer engagement, and streamline marketing campaigns.• Facilitated the launch of a customer app and distributor website, significantly improving brand resource accessibility and user experience.

Rosemont, Il

As the Assistant to HARIBO's Chief Production Officer, I played a key role in advancing plant construction projects in Wisconsin, ensuring timelines and communications were seamlessly maintained across cross-functional teams, architects, builders, and PR entities. I also organized events, prepared high-impact reports, and liaised with government officials to foster goodwill and collaboration.Key Achievements:• Elevated executive communications through tailored C-suite presentations, aiding strategic decision-making.• Coordinated large-scale internal events and special projects for the CPO, ensuring on-time and within budget execution.• Organized official delegation visits to Germany, enhancing relationships with government officials and lobby groups.

Rosemont, Il

Rosemont, Il

1115 Cottonwood Ave, Hartland Wi 53029

I spearheaded trade show planning and customer events, amplifying Axis Automation's brand exposure and creating new business opportunities. I also developed a marketing operations playbook to establish consistent protocols for campaigns and events, aligning with long-term revenue objectives.Key Achievements:• Revitalized digital presence through integrated social media, SEO, and PR strategies, driving targeted visibility in new markets.• Directed a $200K marketing budget to maximize impact across digital and event marketing channels.• Designed a 5-year marketing strategy to align with revenue goals, setting the foundation for sustained business growth.• Led a comprehensive corporate website redesign to enhance customer engagement and navigation.

Greater Milwaukee Area

I managed international business development efforts, fostering strategic relationships and leading complex, cross-functional projects to enhance global market positioning. My work spanned client acquisition, trade missions, and multilingual content creation, driving business expansion and organizational change. Key Achievements:• Secured a $2M client portfolio by cultivating robust partnerships and executing targeted acquisition strategies.• Organized and managed logistics for international trade missions, ensuring productive engagements with government officials.• Executed international product launches and multilingual campaigns to support market expansion.• Streamlined the business development process, significantly increasing lead-to-client conversion rates.

New Berlin, Wisconsin

At Artemax, I led advertising, promotions, and marketing efforts on a $200K budget, implementing creative strategies to support new market entry and geographic expansion. I planned global trade shows and developed marketing approaches tailored to retail launches and new customer segments.Key Achievements:• Developed a 5-year marketing plan to establish goals for long-term growth and increase brand recognition in emerging markets.• Expanded the company’s reach by executing 14 global trade shows, including initiatives targeting Russia and Korea.• Facilitated entry into European and Russian markets with focused business development strategies, resulting in significant revenue growth.

Oak Creek, Wi

In my role supporting the CEO of Caterpillar’s Global Mining Division, I ensured seamless communication and efficient scheduling while providing trusted insights into industry trends. I managed travel logistics, coordinated meetings, and contributed to strategic planning efforts.Key Achievements:• Organized major internal and external events, fostering meaningful connections with industry leaders.• Streamlined workflows for the CEO, enhancing efficiency and enabling focus on strategic initiatives.• Maintained open communication channels to align teams with operational goals and support cohesive decision-making.

Bachelor Of Arts And Science, Psychology

Executive Master Of Business Administration (Mba), Marketing

Abitur