Kucheza develops programmes and tools that enable smallholder farmers in developing countries to move from (semi) subsistence-oriented farming to increasingly commercial farming. Kucheza trains farmers on agronomics, business management, and cooperative entrepreneurship, and allows them to develop an entrepreneurial mind-set. Central to the Kucheza approach is playful learning through digital games. As they mimic real-life farming business situations and challenges, games are very powerful training tools. At the same time, games are relatively easy to scale in terms of content and number of players. They generate a range of player data, which provide detailed insight in individual progress as well as in patterns in behaviour and learning outcomes at aggregated level.