Creating and executing the CX vision and strategy within our E-Business scope. Managing a team of growth-, digital marketing & campaigning- and product design specialists that focus on realizing digital growth.

Managing a team of growth & campaigning specialists who focus on the growth of our digital B2B products. Focusing on running experiments, drive campaigning and training teams to make data driven decisions.

- Responsible for the creation and execution of a global conversion and user experience strategy and the implementation of a conversion driven mindset in the organization.- Building and developing a team of UX & Conversion specialists that is responsible for the development and optimization of all global omnichannel innovations that drive conversion. - Supporting 79 countries by analysing the performance of sales and engagement funnels/ touchpoints and create clear actions to improve sales.

- Responsible for managing and optimizing segmented customer journeys on Ziggo.nl. - Based on personalized messages and experiences i create value driven journeys for the customer and Ziggo. - Support other Liberty Global company's with their conversion roadmap by sharing results and giving conversion workshops. Speaker on Emerce Conversion 2015: Testing VS Profiling

- Responsible for managing and optimizing conversion of UPC.nl - Lead of conversion and test team to optimize the website using a/b testing based on data and opportunities. - Internal consultant role toward marketing for maximizing the results of an multichannel approach. - Support Liberty Global company's with their conversion roadmap by sharing results and giving conversion workshops.

Responsible for the Webshop strategy of Greetz: defining roadmap for website innovations, flows, content and conversion optimization an SEO. Leading test team in setting up A/B and multivariate tests. Commercial project manager for large website innovation and optimization project (Experienced with SCRUM & several CMS systems). - Managing 1 FTE (jr Product manager)Speaker on RIO-Wednesday: Attent zijn = ROI positief

Responsible for optimizing conversion, flows and landings pages (a/b testing, multivariate testing etc). Defining and writing functional requirements for improvements projects. Creating and implementing the SEO strategy for Greetz. - Managing intern

Responsible for creating and setting up SEO campaigns for a broad customer portfolio. Tasks: Keywordresearch, content creation, on page optimisation, coordinating link building campaigns and the implementation of technical improvements for a site.

Responsible for creating a plan to gain more traffic and revenue throughout different online marketing tools. Tasks: setting up a Adwords campaign, SEO campaign and Affiliate campaign.

Conducting research on the effects of different logo's in direct-mailings and e-mail campaigns.

Winner of 'De Coolste Pitch'. Task; come up with a creative idea to get more attention for the coffee brand Medellin Secret, with a small budget.