Roel Meeusen Email & Phone Number

Lisbon, Portugal

San Francisco Bay Area

Global marketing / business function lead for HPV / Cervical Cancer testingLead the International Business Team, which is accountable to:- Develop and execute marketing strategy and plans, including launch plans, product positioning, pricing, medical marketing and publications.- Gather, refine, analyze and deliver customer requirements across all markets.- Align all Life Cycle Team strategies, plans and activities with global affiliates.- Ensure commercial readiness… Show more Global marketing / business function lead for HPV / Cervical Cancer testingLead the International Business Team, which is accountable to:- Develop and execute marketing strategy and plans, including launch plans, product positioning, pricing, medical marketing and publications.- Gather, refine, analyze and deliver customer requirements across all markets.- Align all Life Cycle Team strategies, plans and activities with global affiliates.- Ensure commercial readiness, successful launch and post-launch stability.- Efficiently respond to on-market issues, e.g. all complaint issues.- Roll out global branding, develops campaigns and drive implementation.- Coordinate production forecasts during launch, obsolescence, quality issues and promotional campaigns to ensure readiness of global supply. Show less

Main responsibilities:- Formulating the marketing strategy according to the mid and long term company objectives- Formulating, planning, organizing and coordinating the marketing team’s activities, especially with regard to portfolio management and (pre-)launch activities- Contributing to the development and preparation of the future product portfolio- Deciding and aligning on pricing strategy, new product launches and focus within the product portfolio to support the sales… Show more Main responsibilities:- Formulating the marketing strategy according to the mid and long term company objectives- Formulating, planning, organizing and coordinating the marketing team’s activities, especially with regard to portfolio management and (pre-)launch activities- Contributing to the development and preparation of the future product portfolio- Deciding and aligning on pricing strategy, new product launches and focus within the product portfolio to support the sales approach- Managing the marketing team in terms of motivation, coaching, skill building and performance management Show less

Management consulting, strategy, CRM, marketing transformation

Management consulting, strategy, marketing transformation

Promotion was granted based on the previous 3 years’ performance. From 2007 onwards I successfully led the repositioning of a premium product line including a European-wide multi channel launch campaign resulting in the division’s largest sales increase in the first year of launch.Global finalist of 3M's Global Sales & Marketing Professionalism Award 2008, the corporation's most prestigious award for sales & marketing employees.

Within the European Business Unit Commercial Graphics, responsible for developing and coordinating the implementation of the growth strategy within specific market segments across the EMEA region.

As marketing coordinator of the Commercial Graphics Division, responsible for translating the European strategy into an actionable marketing plan and implementing it locally.

Responsible for prospecting targeted growth markets in Europe.