Roel Van Der Heijden Email & Phone Number

Istanbul, Istanbul, Turkije

Chief Commercial Officer (CCO) at Eureko Sigorta, part of Achmea. P&L responsible for Retail and Small & Medium Enterpises. Among others, responsible for Brand, Marketing, Product Studio and pricing ranging a wide variety of insurance products. Part of the executive board of Eureko Sigorta.

Leiden, South Holland, Netherlands

Senior Manager Brand & Marketing Zilveren Kruis. Responsible for (among others) brandmanagement, media, product- and proposition development, digital Marketing, Customer Experience Marketing, Marketing Intelligence, Communications, Marketing Strategy, Pricing and our vitality propositions such as Actify. Also responsible for platform development. Total of.

Leiden

Senior Manager Marketing Zilveren Kruis. Responsible for (among others) product- and proposition development, digital Marketing, Customer Experience Marketing, Marketing Intelligence, Marketing Strategy, Pricing. Total of 55 FTE, 3 direct reports.Changed the organisation to a Agile Marketing organisation (SAFE) in 2017.- Health GWP +/- 10 billion euro.

Leiden

I was responsible for a team of 16 FTE- With the team responsible for realizing all campaigns of Zilveren Kruis, Prolife and Avero- Reponsible for realizing the commercial-operational proces for the renewal of all Health policies- Responsible for procesmanagement, project/change management and database marketing within the Commercial department of Zilveren.

During my time as manager Campagne Executie, I've been responsible as Senior Manager Productmanagement a.i. for the team Productmanagement (16 FTE). Reporting to the director Marketing & Sales. Achievements:- 13 products approved in the PARP/BGFO3 proces.- Ended 13 products that did not meet customer needs anymore.

Leiden

- Commercial advisor to management team and board- Responsible for designing the commercial strategy and commercial targets- As Program manager responsible for the merger of Zilveren Kruis and Agis (total of 3.5 million customers) with a team of several project managers- As Program manager responsible for the start of the collaboration between Centraal.

01/11/2010 - 01/05/2011 Assignment 1: Nieuw Zorgbedrijf/Kenniscentrum divisie Zorg & Gezondheid, working on knowledge management and several other projects.01/05/2011 - 01/11/2011 Assignment 2: Avéro Achmea, project coordinator for the introduction of a new B2B non-life insurance package.01/11/2011 - 01/05/2012 Assignment 3: Interamerican Greece, project.

At Caprabo, part of Eroski, I have worked as an intern at the Customer Intelligence department.My task was to evaluate the marketing actions of the years 2007 - 2009.

At SEDO, I was assigned to evaluate and improve the financial and administrative system. I had direct supervision over several fulltime employees.

High Performance People Skills For Leaders

Mastering Marketing Creativity - Creative Leadership For Brands By Adcn & Thnk

Driving Digital Marketing Strategy

Mobile Marketing

Lean Green Belt: Certificate Of Lean Competency, Lean Competency Center, Lcs Level 1B/C, Lean Management

Smart Marketing Mini Mba, Smart Marketing

Short-term Mini-MBA focussed on new and digital Marketing

Lean Yellow Belt: Certificate Of Lean Competency, Lean Competency Center, Lcs Level 1A, Lean Management

Master, Business Studies, Double Degree

Activities and Societies: Aureus study association, Faculty of EconomicsI have a double degree in Strategy and Organisations and in the.

Bachelor, Economics

Several courses as part of an exchange during my bachelor.

Bachelor, International Business Administration

Activities and Societies: Several committees at Student Association Aureus.Bachelor Thesis: Ethnic Concentration: The migration of Middle.