Roel Willems Email & Phone Number

Bleiswijk, ZH, NL

1506 MA Zaandam, NL

As Director of Data Management & AI Governance at Ahold Delhaize Group responsible for strategic use of data, data management and defining and implementation of Global data & AI policies & standards.

Amsterdam, North Holland, NL

Data as a lifeline for a liveable city?In the era dominated by big tech, data has been commercially exploited for so long that there is little imagination left for the idea that sharing data might also serve the public good.Yet that is what a collective of companies, governments and social institutions will do in 'Data Commons Collective'. On the.

Zaandam, Noord-Holland, NL

As a senior manager responsible for Experimentation (CoE), we setup and support multiple experimentation teams within the organization continuously running A/B-test on the websites, apps, and in the physical stores of Albert Heijn. We focus on developing automated evaluation tooling, deploying and developing proper methodology, providing training to.

Zaandam, Noord-Holland, NL

As a senior manager responsible for starting a new Experimentation CoE. With the goal of setting up and supporting multiple experimentation teams within the organization continuously running A/B-test on the websites, apps, and in the physical stores of Albert Heijn (store pilots). We focus on developing automated evaluation tooling, deploying and.

Zaandam, Noord-Holland, NL

Sr. Manager Digital Analytics and Experimentation at Albert Heijn part of the newly formed Strategy & Analytics team. Responsible for managing the analytics related daily operations for Albert Heijn eCommerce as well as insights strategy and analytics methodology for Albert Heijn. This ranges from managing a team of advanced analysts and data scientists.

Zaandam, Noord-Holland, NL

Working as a Manager Digital Analytics and Experimentation for Albert Heijn eCommerce, responsible for managing the analytics related daily operations, data science model development and insights strategy and analytics methodology. Managing a team of advanced analysts and data scientists, develop and deploy data-driven marketing and merchandising strategy.

Zaandam, Noord-Holland, NL

Joined Albert Heijn as a lead digital analyst working on building a data-driven culture within Albert Heijn. My responsibility where managing stakeholders, improving analysis methodology, and setting up a data and experimentation driven way of working. Within my first year at Albert Heijn I've started the conversion optimization process and scaled from 1.

Haarlem, Nederland, NL

Emerce.nl is a Dutch publisher and host of successful (digital) marketing related events.

Founder of Conceptkings. Conceptkings is the mother company for previously ran weblogs. Facebookblog.nl (no longer online) the most well known.

Utrecht, NL

As Manager Web Analytics and Conversion Optimisation, my responsibility ranged from the development of methodology and being the subject matter expert on data analytics, data visualisation, experimentation/optimisation and tag management. As well as managing +12 analysts on their consulting assignments and advise clients on using data, insights and.

Utrecht, NL

Consulting clients on using data, insights and experimentation to reach business goals and deploy a measurable and data-driven marketing strategy. a.i. working for a manufacturer and wholesaler (B2B) in setting up an eCommerce B2C go-to market strategy. Other clients within finance, telecom, retail, travel and non-profit.

Utrecht, NL

Consulting clients on using data, insights and experimentation to reach business goals and deploy a measurable and data-driven marketing strategy. Clients within finance, retail and non-profit.

Webanalisten.nl is a Dutch weblog focused on improving conversion rate of websites using Web Analytics data.

Amsterdam, NL

The Dutch Dialogue Marketing Association (DDMA) is the cross media trade organization for the direct marketing and sales promotion industry in the Netherlands. This is one of the fast growing sectors of industry in Western Europe.DDMA represents the interests of users, service providers and media/carriers of direct marketing and sales promotion, both in.

Founder and author at a dutch weblog devoted to Facebook. We write background articles, news and how-to's about the biggest social network and try to help people get the most out of the platform.

Lifehacking.nl is a Dutch initiative focused on sharing knowledge about time management, working effective, surviving the information- and network society. For lifehacking.nl I'm responsible for optimizing the website for visitors and search engines based on data gather within Web Analytics tools. Besides optimizing the website I also advice and conduct.

Nijmegen, Gelderland, NL

Modation supports organizations in reaching their online objectives from a marketing perspective. Our online marketing support focuses on a combination of Online Advertising (SEA - Search Engine Advertising as a Google Adwords Qualified company) and Conversion optimization (SEO - Search Engine Optimization, usability consultancy and Web Analytics)..

Author and team member (party of three) at one of the most influential Dutch dj websites. We wrote reviews, tutorials about dj-gear and reported on several both national and international trade shows and events.

Ahold Delhaize Retail Academy

Talent & Promising Professional Program: ‘The Natural Leap’, De Transformatie Groep

Bachelor, Communication B

Bachelor, Communication, Multimedia And Design