Roel Willems

Roel Willems Email and Phone Number

Director Data Management & AI Governance | Global Data & AI Policies @ Ahold Delhaize
Bleiswijk, ZH, NL
Roel Willems's Location
Bleiswijk, South Holland, Netherlands, Netherlands
Roel Willems's Contact Details
About Roel Willems

In-depth analytical knowledge, proven leadership experience and ability to create and engage high performing teams, seasoned experience in data, (online) business, data strategy and driving business value. Experience:o +10 years experience in data & analytics with an extensive background in leading/managing teams and consulting / strategic decision making;o Strong vision on data-strategy and data-driven decision-making;o Strategic mind and strong communication skills. Challenging the status quo (short-term) and plan towards the future (long-term);o Proven experience in building insights-driven organizations;o Analytical mindset, find the optimal approach for novel and complex insights requirements;o Able to translate risks and business objective in to policy frameworks and drive change management;o Bridging the gap between business. tech and data science/analytics (define, plan and execute);o Building best in class teams: plan for, and develop, the required quantity and quality of skills and competence within teams and individual team members;o Leading data projects, implement an effective way of working and proper methodology;o Coach and develop team members with a focus on results and individual goals and ambitions;o Present and explain complex topics to a non-technical audience and engage with senior leadership;o A solid understanding of leading-edge technologies and best practices around building data and analytics platforms including Cloud concepts (MS Azure, Google Cloud, AWS);o Working knowledge of data science and machine learning principles;o Extensive hands-on experience in the field of analytics, statistics and experimentation (A/B-testing);o In-depth knowledge of legislation regarding data and privacy (cookie-legislation, GDPR, DMA/DSA, AI Act).

Roel Willems's Current Company Details
Ahold Delhaize

Ahold Delhaize

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Director Data Management & AI Governance | Global Data & AI Policies
Bleiswijk, ZH, NL
Employees:
104427
Roel Willems Work Experience Details
  • Ahold Delhaize
    Ahold Delhaize
    Bleiswijk, Zh, Nl
  • Ahold Delhaize
    Director Global Data Management & Ai Governance
    Ahold Delhaize Aug 2021 - Present
    1506 Ma Zaandam, Nl
    As Director of Data Management & AI Governance at Ahold Delhaize Group responsible for strategic use of data, data management and defining and implementation of Global data & AI policies & standards.
  • Amsterdam Economic Board
    Data Commons Collective - Core Team Member
    Amsterdam Economic Board Jan 2023 - Present
    Amsterdam, North Holland, Nl
    Data as a lifeline for a liveable city?In the era dominated by big tech, data has been commercially exploited for so long that there is little imagination left for the idea that sharing data might also serve the public good.Yet that is what a collective of companies, governments and social institutions will do in 'Data Commons Collective'. On the initiative of Amsterdam Economic Board, Waag Futurelab, University of Amsterdam, Deloitte, Ahold Delhaize and AMdEX will investigate how data, based on public values, can serve the community in order to take better care of the Amsterdam metropolis together.
  • Albert Heijn
    Sr. Manager Experimentation & Data Governance
    Albert Heijn Sep 2020 - Aug 2021
    Zaandam , Noord-Holland, Nl
    As a senior manager responsible for Experimentation (CoE), we setup and support multiple experimentation teams within the organization continuously running A/B-test on the websites, apps, and in the physical stores of Albert Heijn. We focus on developing automated evaluation tooling, deploying and developing proper methodology, providing training to stakeholders and setup processes to share knowledge within the organization. Passionate about experimentation driven way of working and a subject matter expert on experimental research and experiment design (randomized controlled trial/natural and field tests) based on frequentist/bayesian statistics.Additionally, as a domain expert on Data Governance, I build the bridge between legal, business, and tech regarding data privacy and governance. Focus on setting up processes to safeguard data compliance and managing the technical analysis team (internal and interim resources) working on data collection and improving our methods to protect the data and privacy of our customers.
  • Albert Heijn
    Sr. Manager Experimentation & Data Governance (A.I. Manager Ecommerce Analytics)
    Albert Heijn Apr 2020 - Sep 2020
    Zaandam , Noord-Holland, Nl
    As a senior manager responsible for starting a new Experimentation CoE. With the goal of setting up and supporting multiple experimentation teams within the organization continuously running A/B-test on the websites, apps, and in the physical stores of Albert Heijn (store pilots). We focus on developing automated evaluation tooling, deploying and developing proper methodology, providing training to stakeholders and setup processes to share knowledge within the organization. Additionally, as a domain expert on Data Privacy, I build the bridge between legal, business, and tech regarding data privacy and governance. Focus on setting up processes to safeguard data privacy compliance and managing the technical analysis team (internal and interim resources) working on data collection and improving our methods to protect the data and privacy of our customers. Starting April 2020 I'm a.i. responsible for managing the eCommerce analyst within our team and on board the new manager e-commerce analytics. >10 FTE.
  • Albert Heijn
    Manager E-Commerce Analytics And Experimentation For Albert Heijn
    Albert Heijn Sep 2019 - Apr 2020
    Zaandam , Noord-Holland, Nl
    Sr. Manager Digital Analytics and Experimentation at Albert Heijn part of the newly formed Strategy & Analytics team. Responsible for managing the analytics related daily operations for Albert Heijn eCommerce as well as insights strategy and analytics methodology for Albert Heijn. This ranges from managing a team of advanced analysts and data scientists, develop and deploy data-driven marketing and merchandising strategy, working on legal and technical aspects and lead of all experimentation efforts with controlled experiments / split-testing / MVT / conversion optimisation.
  • Albert Heijn
    Manager Analytics, Data Science & Experimentation Albert Heijn Ecommerce
    Albert Heijn Apr 2016 - Sep 2019
    Zaandam , Noord-Holland, Nl
    Working as a Manager Digital Analytics and Experimentation for Albert Heijn eCommerce, responsible for managing the analytics related daily operations, data science model development and insights strategy and analytics methodology. Managing a team of advanced analysts and data scientists, develop and deploy data-driven marketing and merchandising strategy, working on legal and technical aspects and leading all optimisation efforts with controlled experiments / split-testing / MVT / conversion optimisation.
  • Albert Heijn
    Lead Analyst
    Albert Heijn Apr 2015 - Apr 2016
    Zaandam , Noord-Holland, Nl
    Joined Albert Heijn as a lead digital analyst working on building a data-driven culture within Albert Heijn. My responsibility where managing stakeholders, improving analysis methodology, and setting up a data and experimentation driven way of working. Within my first year at Albert Heijn I've started the conversion optimization process and scaled from 1 controlled experiment (A/B-test) per month to 40 supporting Albert Heijn's step up in data maturity. Other responsibilities were mainly focused on data privacy, setting up multiple processes to safeguard data privacy compliance.
  • Emerce
    Speaker / Author
    Emerce Jun 2012 - Jan 2020
    Haarlem, Nederland, Nl
    Emerce.nl is a Dutch publisher and host of successful (digital) marketing related events.
  • Conceptkings
    Founder
    Conceptkings Jan 2009 - Nov 2015
    Founder of Conceptkings. Conceptkings is the mother company for previously ran weblogs. Facebookblog.nl (no longer online) the most well known.
  • Orangevalley
    Manager & Senior Consultant: Analytics & Experimentation
    Orangevalley Apr 2011 - Mar 2015
    Utrecht, Nl
    As Manager Web Analytics and Conversion Optimisation, my responsibility ranged from the development of methodology and being the subject matter expert on data analytics, data visualisation, experimentation/optimisation and tag management. As well as managing +12 analysts on their consulting assignments and advise clients on using data, insights and experimentation to reach business goals and deploy a measurable and data-driven marketing strategy.
  • Orangevalley
    Senior Consultant Analytics & Experimentation
    Orangevalley Apr 2010 - Mar 2011
    Utrecht, Nl
    Consulting clients on using data, insights and experimentation to reach business goals and deploy a measurable and data-driven marketing strategy. a.i. working for a manufacturer and wholesaler (B2B) in setting up an eCommerce B2C go-to market strategy. Other clients within finance, telecom, retail, travel and non-profit.
  • Orangevalley
    Consultant Analytics & Experimentation
    Orangevalley Apr 2009 - Mar 2010
    Utrecht, Nl
    Consulting clients on using data, insights and experimentation to reach business goals and deploy a measurable and data-driven marketing strategy. Clients within finance, retail and non-profit.
  • Webanalisten.Nl
    Weblog Author
    Webanalisten.Nl Jul 2008 - Aug 2013
    Webanalisten.nl is a Dutch weblog focused on improving conversion rate of websites using Web Analytics data.
  • Ddma
    Member Social Marketing Committee
    Ddma Jun 2011 - Apr 2013
    Amsterdam, Nl
    The Dutch Dialogue Marketing Association (DDMA) is the cross media trade organization for the direct marketing and sales promotion industry in the Netherlands. This is one of the fast growing sectors of industry in Western Europe.DDMA represents the interests of users, service providers and media/carriers of direct marketing and sales promotion, both in the Netherlands and at a European level. The organization also acts as a communication and knowledge platform for professionals working in dialogue marketing.The committee Social Marketing focusses on showing organizations the possibilities of social media (as part of the marketing mix) and try to professionalize social marketing efforts. With defining the boundaries for social marketing with a self-regulatory code of practice, clinics and certification.Within the committee I mainly focus on measurability and the ethical impact regarding social media marketing initiatives.
  • Facebookblog.Nl
    Founder, Author
    Facebookblog.Nl Nov 2010 - Jan 2013
    Founder and author at a dutch weblog devoted to Facebook. We write background articles, news and how-to's about the biggest social network and try to help people get the most out of the platform.
  • Lifehacking.Nl
    Weblog Author
    Lifehacking.Nl Jan 2008 - Dec 2010
    Lifehacking.nl is a Dutch initiative focused on sharing knowledge about time management, working effective, surviving the information- and network society. For lifehacking.nl I'm responsible for optimizing the website for visitors and search engines based on data gather within Web Analytics tools. Besides optimizing the website I also advice and conduct email marketing campaigns and provide input for the overall direction of the website.Numerous for the contributions I have made are published on lifehacking.nl, the front page of nu.nl (Leading Dutch news website) and have been published offline (books & magazines).
  • Modation Online Marketing B.V.
    Web Analytics And Web Optimization Consultant
    Modation Online Marketing B.V. Dec 2006 - Apr 2009
    Nijmegen, Gelderland, Nl
    Modation supports organizations in reaching their online objectives from a marketing perspective. Our online marketing support focuses on a combination of Online Advertising (SEA - Search Engine Advertising as a Google Adwords Qualified company) and Conversion optimization (SEO - Search Engine Optimization, usability consultancy and Web Analytics). Modation also develops own successful online concepts and supports scientific research and studies on online marketing techniques.
  • Aboutdj.Nl
    Author, Teammember
    Aboutdj.Nl Apr 2004 - Feb 2007
    Author and team member (party of three) at one of the most influential Dutch dj websites. We wrote reviews, tutorials about dj-gear and reported on several both national and international trade shows and events.
  • Nulvier.Communicatie
    Founder Of, And New Media Consultant
    Nulvier.Communicatie Dec 2004 - Jan 2007

Roel Willems Skills

Web Analytics Google Analytics Conversion Optimization Online Marketing Seo Usability Sem Multivariate Testing Online Advertising Social Media Consultancy E Commerce Public Speaking Cms Omniture Social Media Marketing Email Marketing Google Adwords Wordpress Css Html Blogging Sea Search Engine Optimization E Business Digital Marketing Data Analysis Search Engine Marketing Experimentation Design Of Experiments Marketing Analytics Strategy Digital Strategy Marketing Strategy Legislation Data Science Git

Roel Willems Education Details

  • Saïd Business School, University Of Oxford
    Saïd Business School, University Of Oxford
    Ahold Delhaize Retail Academy
  • Ahold Management Development Program
    Ahold Management Development Program
    De Transformatie Groep
  • Rotterdam University Of Applied Sciences
    Rotterdam University Of Applied Sciences
    Communication B
  • Willem De Kooning Academie
    Willem De Kooning Academie
    Multimedia And Design

Frequently Asked Questions about Roel Willems

What company does Roel Willems work for?

Roel Willems works for Ahold Delhaize

What is Roel Willems's role at the current company?

Roel Willems's current role is Director Data Management & AI Governance | Global Data & AI Policies.

What is Roel Willems's email address?

Roel Willems's email address is gi****@****ems.com

What schools did Roel Willems attend?

Roel Willems attended Saïd Business School, University Of Oxford, Ahold Management Development Program, Rotterdam University Of Applied Sciences, Willem De Kooning Academie.

What are some of Roel Willems's interests?

Roel Willems has interest in Web Design, Sea, Wireframing, Creative Commons, Behavioral Targeting, Online Privacy Issues, Web Analytics, Science And Technology, Statistics, Seo.

What skills is Roel Willems known for?

Roel Willems has skills like Web Analytics, Google Analytics, Conversion Optimization, Online Marketing, Seo, Usability, Sem, Multivariate Testing, Online Advertising, Social Media, Consultancy, E Commerce.

Who are Roel Willems's colleagues?

Roel Willems's colleagues are Jason Ingalls, Bart Van Den Tooren, Ashley Ware, Sigmund Wassink, Josh Stephen’s, Jan Janssen, Crhis Wormer.

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