Roel Willems Email & Phone Number

Bleiswijk, Zh, Nl

1506 Ma Zaandam, Nl

As Director of Data Management & AI Governance at Ahold Delhaize Group responsible for strategic use of data, data management and defining and implementation of Global data & AI policies & standards.

Amsterdam, North Holland, Nl

Data as a lifeline for a liveable city?In the era dominated by big tech, data has been commercially exploited for so long that there is little imagination left for the idea that sharing data might also serve the public good.Yet that is what a collective of companies, governments and social institutions will do in 'Data Commons Collective'. On the initiative of Amsterdam Economic Board, Waag Futurelab, University of Amsterdam, Deloitte, Ahold Delhaize and AMdEX will investigate how data, based on public values, can serve the community in order to take better care of the Amsterdam metropolis together.

Zaandam , Noord-Holland, Nl

As a senior manager responsible for Experimentation (CoE), we setup and support multiple experimentation teams within the organization continuously running A/B-test on the websites, apps, and in the physical stores of Albert Heijn. We focus on developing automated evaluation tooling, deploying and developing proper methodology, providing training to stakeholders and setup processes to share knowledge within the organization. Passionate about experimentation driven way of working and a subject matter expert on experimental research and experiment design (randomized controlled trial/natural and field tests) based on frequentist/bayesian statistics.Additionally, as a domain expert on Data Governance, I build the bridge between legal, business, and tech regarding data privacy and governance. Focus on setting up processes to safeguard data compliance and managing the technical analysis team (internal and interim resources) working on data collection and improving our methods to protect the data and privacy of our customers.

Zaandam , Noord-Holland, Nl

As a senior manager responsible for starting a new Experimentation CoE. With the goal of setting up and supporting multiple experimentation teams within the organization continuously running A/B-test on the websites, apps, and in the physical stores of Albert Heijn (store pilots). We focus on developing automated evaluation tooling, deploying and developing proper methodology, providing training to stakeholders and setup processes to share knowledge within the organization. Additionally, as a domain expert on Data Privacy, I build the bridge between legal, business, and tech regarding data privacy and governance. Focus on setting up processes to safeguard data privacy compliance and managing the technical analysis team (internal and interim resources) working on data collection and improving our methods to protect the data and privacy of our customers. Starting April 2020 I'm a.i. responsible for managing the eCommerce analyst within our team and on board the new manager e-commerce analytics. >10 FTE.

Zaandam , Noord-Holland, Nl

Sr. Manager Digital Analytics and Experimentation at Albert Heijn part of the newly formed Strategy & Analytics team. Responsible for managing the analytics related daily operations for Albert Heijn eCommerce as well as insights strategy and analytics methodology for Albert Heijn. This ranges from managing a team of advanced analysts and data scientists, develop and deploy data-driven marketing and merchandising strategy, working on legal and technical aspects and lead of all experimentation efforts with controlled experiments / split-testing / MVT / conversion optimisation.

Zaandam , Noord-Holland, Nl

Working as a Manager Digital Analytics and Experimentation for Albert Heijn eCommerce, responsible for managing the analytics related daily operations, data science model development and insights strategy and analytics methodology. Managing a team of advanced analysts and data scientists, develop and deploy data-driven marketing and merchandising strategy, working on legal and technical aspects and leading all optimisation efforts with controlled experiments / split-testing / MVT / conversion optimisation.

Zaandam , Noord-Holland, Nl

Joined Albert Heijn as a lead digital analyst working on building a data-driven culture within Albert Heijn. My responsibility where managing stakeholders, improving analysis methodology, and setting up a data and experimentation driven way of working. Within my first year at Albert Heijn I've started the conversion optimization process and scaled from 1 controlled experiment (A/B-test) per month to 40 supporting Albert Heijn's step up in data maturity. Other responsibilities were mainly focused on data privacy, setting up multiple processes to safeguard data privacy compliance.

Haarlem, Nederland, Nl

Emerce.nl is a Dutch publisher and host of successful (digital) marketing related events.

Founder of Conceptkings. Conceptkings is the mother company for previously ran weblogs. Facebookblog.nl (no longer online) the most well known.

Utrecht, Nl

As Manager Web Analytics and Conversion Optimisation, my responsibility ranged from the development of methodology and being the subject matter expert on data analytics, data visualisation, experimentation/optimisation and tag management. As well as managing +12 analysts on their consulting assignments and advise clients on using data, insights and experimentation to reach business goals and deploy a measurable and data-driven marketing strategy.

Utrecht, Nl

Consulting clients on using data, insights and experimentation to reach business goals and deploy a measurable and data-driven marketing strategy. a.i. working for a manufacturer and wholesaler (B2B) in setting up an eCommerce B2C go-to market strategy. Other clients within finance, telecom, retail, travel and non-profit.

Utrecht, Nl

Consulting clients on using data, insights and experimentation to reach business goals and deploy a measurable and data-driven marketing strategy. Clients within finance, retail and non-profit.

Webanalisten.nl is a Dutch weblog focused on improving conversion rate of websites using Web Analytics data.

Amsterdam, Nl

The Dutch Dialogue Marketing Association (DDMA) is the cross media trade organization for the direct marketing and sales promotion industry in the Netherlands. This is one of the fast growing sectors of industry in Western Europe.DDMA represents the interests of users, service providers and media/carriers of direct marketing and sales promotion, both in the Netherlands and at a European level. The organization also acts as a communication and knowledge platform for professionals working in dialogue marketing.The committee Social Marketing focusses on showing organizations the possibilities of social media (as part of the marketing mix) and try to professionalize social marketing efforts. With defining the boundaries for social marketing with a self-regulatory code of practice, clinics and certification.Within the committee I mainly focus on measurability and the ethical impact regarding social media marketing initiatives.

Founder and author at a dutch weblog devoted to Facebook. We write background articles, news and how-to's about the biggest social network and try to help people get the most out of the platform.

Lifehacking.nl is a Dutch initiative focused on sharing knowledge about time management, working effective, surviving the information- and network society. For lifehacking.nl I'm responsible for optimizing the website for visitors and search engines based on data gather within Web Analytics tools. Besides optimizing the website I also advice and conduct email marketing campaigns and provide input for the overall direction of the website.Numerous for the contributions I have made are published on lifehacking.nl, the front page of nu.nl (Leading Dutch news website) and have been published offline (books & magazines).

Nijmegen, Gelderland, Nl

Modation supports organizations in reaching their online objectives from a marketing perspective. Our online marketing support focuses on a combination of Online Advertising (SEA - Search Engine Advertising as a Google Adwords Qualified company) and Conversion optimization (SEO - Search Engine Optimization, usability consultancy and Web Analytics). Modation also develops own successful online concepts and supports scientific research and studies on online marketing techniques.

Author and team member (party of three) at one of the most influential Dutch dj websites. We wrote reviews, tutorials about dj-gear and reported on several both national and international trade shows and events.

Ahold Delhaize Retail Academy

Talent & Promising Professional Program: ‘The Natural Leap’, De Transformatie Groep

Bachelor, Communication B

Bachelor, Communication, Multimedia And Design