Mike Roe Email & Phone Number

Columbus, Ohio, United States

Narratives. Taglines. Creative concepting. Collaborated with the University of Notre Dame’s School of Architecture and Notre Dame Global on rebranding projects, delivering strategic direction and narrative copywriting. Partnered with the Columbus College of Art & Design and their branding agency, Nonfiction, for the capital campaign “Here for Change,” providing strategy and copywriting for print and digital media. Additionally, provided creative concepting, copywriting, and content strategy to Cal Poly on everything from print pieces to web pages. Also, wrote the tagline for the 75th anniversary of California State University, Long Beach. Currently, providing copywriting to the University of Notre Dame’s Mendoza College of Business in the form of view books for prospective undergraduates, as well as for both their MBA and Global Executive MBA programs.

Columbus, Ohio, United States

When named SimpsonScarborough’s creative director—the agency’s first—it was already a nationally recognized leader in higher education research and strategy. My task as the creative director, and later as SimpsonScarborough’s v.p., executive creative director, was clear: build a creative division as respected within higher ed as the agency’s research and strategy divisions, ultimately raising the agency’s reputation for creative. Today, SimpsonScarborough is among a small handful of top-tier, full-service higher ed branding, advertising, and marketing agencies in the United States, and one of the fastest growing.-Grew agency creative from one client at start to over 50 colleges and universities in five years-Directed and contributed to award-winning creative for higher education brands and capital campaigns, including Cornell's $5 billion "To do the greatest good" and Cal Poly's "The Power of Doing," the most successful campaign in the California State University system's history-Pre-COVID, established SimpsonScarborough’s Columbus, Ohio, office and managed the transition to a fully remote agency-Worked with agency partners to bring digital services in-house for the first time, through the acquisition of Columbus, Ohio digital agency, Knowble-Helped to grow the agency from a team of 21 in 2017 to almost 70 by June of 2022, including 12 associate creative directors, copywriters, art directors, graphic designers, and video directors-Wrote approximately 50% of all client copy and all copy for agency self promotion, such as case studies-Wrote the agency’s mission and vision, working in partnership with our CEO/Partner, and in collaboration with my counterparts in Research, Strategy, Digital, Media, and Operations-Oversaw 2 agency rebrands in 4 years, as well as 2 agency website redesigns-Grew first year revenues by over 2,000% and second year revenues by 1,000%. In June of 2022, it was announced that the agency had already achieved 2025 revenue goals

Columbus, Ohio Area

Not all writers are creative equals. As an award-winning freelance copywriter and creative consultant, I provide copywriting, creative concepts, and strategic marketing services to Hollywood studios and colleges and universities, as well as to interactive gaming publishers, television production houses, toy companies, book publishers, retailers of upscale apparel and fragrances, and Vegas casinos. My specialties include taglines and short-form copywriting, and scriptwriting, creative concepting and SEO copy (in 2008, I was asked by Atlantic Publishing to provide a case study for their book "The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale"). Clients have included: Disney, MGM/Mirage (Aria Resort & Casino, Vdara), Cineflix International, Eidos Interactive, Twentieth Century Fox, HBO, the University of Notre Dame, the College of William & Mary, the Wake Forest University School of Business, and the Central Ohio Transit Authority.

Columbus, Ohio Area

As the Manager of Copywriting, my work was to elevate and evolve the Bath & Body Works brand voice by establishing, directing, and maintaining the brand's voice, while also ensuring consistency between written and visual messages across floor sets and channels. I partnered with members of the marketing, design, strategic, merchant and visual presentation teams on creative concepting, campaign development, and the design and execution of campaign-related marketing materials. In addition to managing a team of copywriters, including delegating work and meeting with cross-functional partners to review creative briefs and to provide job approvals, I also managed partnerships with the creative operations team and worked with the Bath & Body Works legal team on product naming and language considerations. Furthermore, I presented work to team members, creative marketing, and to key members of senior leadership, participated in trend research and provided recommendations on strategic CRM, and partnered with Web and other cross-functional partners to ensure cohesive messaging across all channels. Finally, and most importantly, I performed all talent management duties for the copy team, including performance management, career development, coaching, staffing, on-boarding, and engagement. And of course, I wrote copy.

Columbus, Ohio Area

Collaborate with extended creative teams, planners, and account managers to provide clear and compelling print and digital concepts and content that satisfy the project needs of Ologie’s health, financial services, retail, and education partners, including: Adelphi University, Wake Forest, Lehigh University, the University of Arizona, Bethel University, and the University of California, as well as Cardinal Health, Nationwide, Legg Mason, and J.P. Morgan. Provide conceptual writing, short- and long-form copywriting, business writing, information architecture, editing, and proofreading.

Chicago

Created unique and compelling copy/content that aligned with strategic communications objectives. Collaborated with content, marketing, and project teams on messaging, strategy, creative concepting, marketing/advertising writing, merchandising, and content management. Developed and enforced copywriting/content standards across all channels (Web, print, and video), as well as voicing guidelines. Served in a leadership capacity to junior copywriters, and ensured copywriting met quality standards. Worked with Web designers and product managers to integrate copy and design.

University Of Notre Dame

Concepted, wrote, and edited long- and short-form, print, video, radio, and Web advertising copy, including SEO copy, for Notre Dame's University Communications, part of University Relations. Provided copy and concepts to Notre Dame's colleges, centers, institutes, and departments (athletics), as well as contributed to the University's master brand. Also, presented seminars on SEO, blogging, and creativity to 30+ campus communicators. Oversaw freelance copywriters.

Ba, Marketing

Aa, Business