Spokeperson And Marketing Communications Manager At Ayalon Highways Company
Current- Developed and Executed Comprehensive Communication and Marketing Strategies: Crafted and launched innovative communication and marketing plans that aligned with the company’s goals, significantly enhancing brand visibility and public engagement.- Oversaw Public Relations and Media Engagement: Led the public relations department, fostering strong relationships with key media outlets in the transportation, infrastructure, and technology sectors. Successfully positioned the company as a thought leader and reliable source of information.- Integrated Advanced Marketing Tools: Implemented and managed sophisticated marketing tools and platforms, ensuring effective reach to diverse target audiences through both Above The Line (ATL) and Below The Line (BTL) marketing strategies.- Managed and Optimized Supplier Networks: Directed and optimized the performance of supplier networks, including advertising agencies, media buying firms, and social media management teams. Ensured seamless coordination and delivery of high-impact marketing campaigns.- Proficient in ERP and Project Management Systems: Demonstrated expertise in ERP systems (Priority) and Project Management Office (PMO) tools, enhancing operational efficiency and strategic project execution.
