Rodrigo Farah

Rodrigo Farah Email and Phone Number

Marketing Director @ Keeta
São Paulo, Brazil
Rodrigo Farah's Location
São Paulo, Brazil, Brazil
Rodrigo Farah's Contact Details

Rodrigo Farah personal email

n/a
About Rodrigo Farah

Extensive experience in Branding, Growth, Live Commerce, Media Planning and Public Relations. Marketing 360º.Digital post-degree and Marketing MBA. Bachelor degrees in Journalism and Economics. Languages: Portuguese, English, Spanish and German.

Rodrigo Farah's Current Company Details
Keeta

Keeta

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Marketing Director
São Paulo, Brazil
Website:
keeta-global.com
Employees:
2150
Rodrigo Farah Work Experience Details
  • Keeta
    Marketing Director
    Keeta
    São Paulo, Brazil
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  • Shopee
    Head Of Brand, Media And Live Commerce
    Shopee Aug 2022 - Present
    Singapore, Singapore, Sg
    Head of Brand Marketing, Media and Live Commerce initiatives leading +50 people in the following teams: Brand Creatives, Inhouse Production, Media and Live Stream. Offline and Online campaigns management from concept creation to media negotiation and distribution up to growth measurement and KPIs oversight. Lives leader responsible for Shopee's Live Commerce results and expansion.
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  • Sympla
    Growth Manager
    Sympla Sep 2021 - Aug 2022
    Belo Horizonte, Mg, Br
    Head of Performance Marketing, CRM and SEO/Content teams (leadership of 10+ direct professionals plus agencies). Responsible for brand strategic plan, all media negotiations, company OKRs and targets. Direct interface with Product, Data, UX and Comercial teams to set and manage Sympla Growth plan.
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  • Kopenhagen E Chocolates Brasil Cacau (Grupo Crm)
    Brand Manager
    Kopenhagen E Chocolates Brasil Cacau (Grupo Crm) Jul 2019 - Sep 2021
    Extrema , Minas Gerais, Br
    Management of Brasil Cacau marketing initiatives, including brand strategy, product performance control, Growth and PR. Team leader and three agencies direct interface. Media strategy definition and yearly branding calendar set up. Responsible for the e-comm launch. Product performance, including product innovation, portfolios forecast, sell-in and sell-out, pricing and S&OP.
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  • Bloomin'​ Brands, Inc.
    Sr. Marketing Coordinator
    Bloomin'​ Brands, Inc. Sep 2017 - Aug 2019
    Tampa, Florida, Us
    Coordination of 360º Marketing activities for Abbraccio Cucina Italiana. Brand Strategy planning and execution, goals/KPIs definition and budget control. Leader of all digital efforts, trade marketing operations and new products development (NPD). Media buy negotiations, annual calendar activations definition to increase brand awareness and consumers engagement rates throughout all Abbraccio restaurants.
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  • Under Armour
    Marketing Coordinator
    Under Armour Oct 2015 - Sep 2017
    Baltimore, Maryland, Us
    Management of Brand Communications activities and supervision of the following areas: Public Relations, Branding, Social Media and Events. Point of Contact (POC) and Speaker of the brand for Media in Brazil. Campaign strategies definition to increase Growth and Brand Awareness in the categories Soccer (São Paulo FC and Fluminense), Running, and Training. Alignment with Trade Marketing, Product Marketing and Sports teams to ensure KPIs achievement.
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  • Nike
    Communications Coordinator
    Nike May 2015 - Oct 2015
    Beaverton, Or, Us
    Temporary Position: Communications Coordinator responsible for strategic Public Relations planning and execution for Nike Football, Skateboard and Sportswear categories. Marketing Communications projects development, events management for Media and other key brand Influencers engagement.
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  • Uol
    Reporter
    Uol Jan 2007 - Dec 2013
    São Paulo, Sp, Br
    Two working periods in UOL: 2012 - 2013: Senior sports reporter with 15 international journalism coverages in events such as Fifa World Cup, UFC, Wrestle Mania, X-Games, Red Bull X-Fighters and more – (2012 - 2014). Video and written projects development in big Sports ceremonies. 2007-2010: Sports writer responsible for all news related to Sociedade Esportiva Palmeiras and São Paulo Futebol Clube; Daily training and games coverage in live Football events as well as Brazilian National Team coverage in friendly games and other matches.
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Rodrigo Farah Skills

Social Media Marketing Communications Digital Media Journalism Sports Marketing Marketing Strategy Online Journalism Digital Marketing Social Media Marketing Marketing Project Management Online Marketing Event Management Management Digital Strategy Corporate Communications Editing Online Advertising Advertising Business Strategy E Commerce Microsoft Office Negotiation Seo Public Relations Pmo Marketing Management Market Planning Microsoft Excel Google Analytics Microsoft Powerpoint English German Portuguese B2c Marketing B2c Innovation Development Digital Pmo Services Social Innovation Product Innovation Product Development Food And Beverage Food Industry Analytical Skills Social Media Optimization Facebook Instagram Power Bi Metrics Editorial Dos Operating Systems Marketing Com Events Coordination Foreign Exchange Business Planning B2b Marketing B2b Strategic Planning Integrated Marketing Innovation Management

Rodrigo Farah Education Details

  • Espm Escola Superior De Propaganda E Marketing
    Espm Escola Superior De Propaganda E Marketing
    Marketing
  • Espm Escola Superior De Propaganda E Marketing
    Espm Escola Superior De Propaganda E Marketing
    Marketing
  • Universidade Presbiteriana Mackenzie
    Universidade Presbiteriana Mackenzie
    Economics
  • Universidade Presbiteriana Mackenzie
    Universidade Presbiteriana Mackenzie
    Journalism

Frequently Asked Questions about Rodrigo Farah

What company does Rodrigo Farah work for?

Rodrigo Farah works for Keeta

What is Rodrigo Farah's role at the current company?

Rodrigo Farah's current role is Marketing Director.

What is Rodrigo Farah's email address?

Rodrigo Farah's email address is lu****@****.com.br

What schools did Rodrigo Farah attend?

Rodrigo Farah attended Espm Escola Superior De Propaganda E Marketing, Espm Escola Superior De Propaganda E Marketing, Universidade Presbiteriana Mackenzie, Universidade Presbiteriana Mackenzie.

What are some of Rodrigo Farah's interests?

Rodrigo Farah has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Politics, Science And Technology, Arts And Culture.

What skills is Rodrigo Farah known for?

Rodrigo Farah has skills like Social Media, Marketing Communications, Digital Media, Journalism, Sports Marketing, Marketing Strategy, Online Journalism, Digital Marketing, Social Media Marketing, Marketing, Project Management, Online Marketing.

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